FASHION BRAND COLLABORATION STRATEGY AND AVATAR IMAGE TYPE IN METAVERSE

Author(s):  
Yeonseo Park ◽  
◽  
Eunju Ko ◽  
Sangjin Kim
Keyword(s):  
Author(s):  
Cristiano Ciappei ◽  
Lamberto Zollo ◽  
Andrea Boccardi ◽  
Riccardo Rialti

Information ◽  
2021 ◽  
Vol 12 (4) ◽  
pp. 149
Author(s):  
Yulin Chen

This research proposes a framework for the fashion brand community to explore public participation behaviors triggered by brand information and to understand the importance of key image cues and brand positioning. In addition, it reviews different participation responses (likes, comments, and shares) to build systematic image and theme modules that detail planning requirements for community information. The sample includes luxury fashion brands (Chanel, Hermès, and Louis Vuitton) and fast fashion brands (Adidas, Nike, and Zara). Using a web crawler, a total of 21,670 posts made from 2011 to 2019 are obtained. A fashion brand image model is constructed to determine key image cues in posts by each brand. Drawing on the findings of the ensemble analysis, this research divides cues used by the six major fashion brands into two modules, image cue module and image and theme cue module, to understand participation responses in the form of likes, comments, and shares. The results of the systematic image and theme module serve as a critical reference for admins exploring the characteristics of public participation for each brand and the main factors motivating public participation.


2021 ◽  
Vol 11 (15) ◽  
pp. 7046
Author(s):  
Jorge Francisco Ciprián-Sánchez ◽  
Gilberto Ochoa-Ruiz ◽  
Lucile Rossi ◽  
Frédéric Morandini

Wildfires stand as one of the most relevant natural disasters worldwide, particularly more so due to the effect of climate change and its impact on various societal and environmental levels. In this regard, a significant amount of research has been done in order to address this issue, deploying a wide variety of technologies and following a multi-disciplinary approach. Notably, computer vision has played a fundamental role in this regard. It can be used to extract and combine information from several imaging modalities in regard to fire detection, characterization and wildfire spread forecasting. In recent years, there has been work pertaining to Deep Learning (DL)-based fire segmentation, showing very promising results. However, it is currently unclear whether the architecture of a model, its loss function, or the image type employed (visible, infrared, or fused) has the most impact on the fire segmentation results. In the present work, we evaluate different combinations of state-of-the-art (SOTA) DL architectures, loss functions, and types of images to identify the parameters most relevant to improve the segmentation results. We benchmark them to identify the top-performing ones and compare them to traditional fire segmentation techniques. Finally, we evaluate if the addition of attention modules on the best performing architecture can further improve the segmentation results. To the best of our knowledge, this is the first work that evaluates the impact of the architecture, loss function, and image type in the performance of DL-based wildfire segmentation models.


2011 ◽  
pp. 33-52
Author(s):  
Stefano Pace ◽  
Giacomo Gistri ◽  
Simona Romani ◽  
Lucio Masserini
Keyword(s):  

Il presente studio cerca di fornire un nuovo contributo preliminare sulla ricerca inerente gli effetti della contraffazione sulle imprese. Per lo svolgimento della ricerca sono state utilizzate 384 studentesse universitarie alle quali č stato chiesto di scegliere una marca di borse all'interno di un set composto da 5 alternative (ordinate in termini di prezzo) tra le quali era presente la versione contraffatta dei brand piů esclusivi. Dopo alcune settimane alle stesse persone č stato chiesto di ripetere la scelta utilizzando lo stesso set con l'esclusione dell'alternativa contraffatto. Dall'analisi dei dati abbiamo cercato di desumere l'influenza della presenza del contraffatto nel set di scelta dei soggetti intervistati.


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