Chapter 6 examines the role of emotional ties in fostering diaspora entrepreneurs to return and invest in their home country. The chapter utilises in-depth interviews with returnee entrepreneurs to B&H, Kosovo, and Montenegro, and draws on the theory of embeddedness. The chapter finds that while entrepreneurship is often considered to be a profit-maximising activity, in the case of returnee entrepreneurs to post-conflict economies, other motivations can be more prevalent. Indeed the analysis demonstrates that for entrepreneurs returning to post-conflict economies, an emotional attachment to the home country is the most important driver of activity. Furthermore, the desire for emotional gains influences investment activities over time, often leading to investment in family and friends, or activities which have a social impact.