CONSUMER BEHAVIOR ON AN ONLINE-TO-OFFLINE PLATFORM: AN EMPIRICAL INVESTIGATION OF THE AUTOMOTIVE REPAIR SERVICE MARKET

2020 ◽  
Vol 2020 ◽  
pp. 1364-1365
Author(s):  
Jennifer J. Lee ◽  
◽  
Zecong Ma
Keyword(s):  
Consumer Behavior ◽  
Empirical Investigation ◽  
Service Market ◽  
Repair Service ◽  
Automotive Repair

scholarly journals The effects of different factors influencing commuterline in Indonesia

2022 ◽  
Vol 6 (1) ◽  
pp. 281-284 ◽  
Author(s):  
Dede Jajang Suyaman ◽  
Nelly Martini ◽  
Asep Muslihat ◽  
Rahmat Jaelani
Keyword(s):  
Consumer Behavior ◽  
Public Transportation ◽  
Psychological Factors ◽  
Empirical Investigation ◽  
Individual Characteristics ◽  
Statistical Techniques ◽  
Product Knowledge ◽  
Daily Lives ◽  
Individual Consumer ◽  
Factors Influencing

Commuterline plays an important role for transportation planning in Indonesia, and it is essential to learn more on how to motivate people to actively use this public transportation facility. This paper presents an empirical investigation to explore different factors influencing the use of this publica transportation facility. The proposed study develops a questionnaire in Likert scale and distributes it among 374 people who had good experience of using commuterline in their daily lives. The questionnaire is designed to learn the effects of environmental, individual, consumer resources and psychological factors. Using some statistical techniques, the study has determined that psychological factors are the most important elements influencing consumer behavior to use this public transportation followed by consumer resources, product knowledge and individual characteristics.

scholarly journals Consumidor Innovador, ¿Tiene Relación Con La Lealtad A La Marca?

2017 ◽  
Vol 13 (34) ◽  
pp. 242
Author(s):  
Edith Reyes Ruiz ◽  
Jesús Francisco Mellado Siller ◽  
Adriana Méndez Wong
Keyword(s):  
Consumer Behavior ◽  
Distribution Systems ◽  
Empirical Investigation ◽  
Business Environment ◽  
Marketing Innovation ◽  
Material Resources ◽  
The City ◽  
Selection Of

Consumer behavior establishes a relationship between living level and the consumer material resources with the characteristics of innovation. This, however, is considered to be of significant importance to companies based on the needs of the market and the business environment. In the field of marketing, it is essential to know the market and there is a need to investigate the behavior for the selection of clothing. A study was carried out with the Chengedzai scale in the city of Saltillo, Coahuila, Mexico. It is an empirical investigation which concludes on two important aspects: loyalty to the brand that makes it possible for clothing consumers to generate a measurement of reasons for the consumers of clothing for innovation and the application of products, processes, and marketing innovation in its application in distribution systems.

scholarly journals From Values to Behavior: Proposition of an Integrating Model

2019 ◽  
Vol 11 (21) ◽  
pp. 6170
Author(s):  
Othmane Aride ◽  
Maria-del-Mar Pàmies-Pallisé
Keyword(s):  
Consumer Behavior ◽  
Natural Environment ◽  
Empirical Investigation ◽  
Integrated Model ◽  
Human Values ◽  
Model Mapping ◽  
Conceptual Paper ◽  
Definition Of

Human values are at the heart of our lives. We all hold a set of values that influence our actions. The protection of the natural environment is no exception to this rule. That is why the study of human values is key to reaching the imperative of sustainability. In this conceptual paper, we aim to (1) integrate the key theories and models explaining the influence of human values on behavior and to (2) identify factors that might have previously been overlooked. Drawing from a range of disciplines, this article proposes an integrated model mapping the influence of human values on behavior. It also puts forward the concept of consequences as an emerging factor that could play an important role in this relationship. Recommendations are to extend the research to an empirical investigation of the model and to develop the definition of the concept of consequences and the role they play in the influence of values on consumer behavior.

The Behavioral and Intermediate Effects of Advertising on Firm Performance: An Empirical Investigation of the Restaurant Industry

2015 ◽  
Vol 42 (2) ◽  
pp. 319-337 ◽  
Author(s):  
Jewoo Kim ◽  
Jinhyun Jun ◽  
Liang (Rebecca) Tang ◽  
Tianshu Zheng
Keyword(s):  
Data Analysis ◽  
Consumer Behavior ◽  
Firm Performance ◽  
Brand Equity ◽  
Empirical Investigation ◽  
Consumer Demand ◽  
Restaurant Industry ◽  
Future Research ◽  
Advertising Expenditure ◽  
Brand Strategies

The purpose of this study was to identify tangible and intangible gains resulting from advertising in restaurant businesses from both the marketing and finance/accounting perspectives. Specifically, this study examined both behavioral and intermediate effects of advertising on consumer behavior and firm performance. Annual sales, profit, Tobin’s Q, and advertising expenditure of 119 restaurant firms from 1991 to 2012 were used for data analysis. The findings revealed that advertising led to an immediate increase in consumer demand, but failed to improve profit. The effect of advertising on sales and profit through brand equity was found to be insignificant. This study suggests a new angle on the use of advertising and brand strategies in the restaurant industry and discusses potential directions for future research.

Impacts of COSER Strength on Service Loyalty

2019 ◽  
Vol 10 (1) ◽  
pp. 34-47
Author(s):  
Manel Ben Ayed
Keyword(s):  
Causal Model ◽  
Structural Equations ◽  
Service Firms ◽  
Repair Service ◽  
Organizational Loyalty ◽  
Service Loyalty ◽  
Employee Relationship ◽  
Considerable Impact ◽  
Modeling Data ◽  
Automotive Repair

This paper investigates the effects of customer-one service employee relationship (COSER) strength on personal loyalty and organizational loyalty within the Tunisian automobile repair service context. The study is based on automotive repair dealers in Tunisia and draws on quantitative data. A causal model was tested via structural equations modeling. Data were collected from a randomly sample of 332 customers. The results confirm that the COSER strength has a considerable impact on service loyalty. However, and contrary to the literature, it is an indirect effect through personal loyalty. The results have major implications for marketing practices of service firms that generate customer loyalty through personal loyalty to benefit from its impact while avoiding its risks.

Self-Esteem and the SCII: Empirical Investigation of a Clinical Observation

1979 ◽  
Vol 12 (2) ◽  
pp. 82-86
Author(s):  
Karen Friedel ◽  
Jo-Ida Hansen ◽  
Thomas J. Hummel ◽  
Warren F. Shaffer
Keyword(s):  
Empirical Investigation ◽  
Clinical Observation ◽  
Self Esteem
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