Understanding of Consumer Behavior on Cultural Products Through Marketing Mix: An Empirical Investigation in Thailand

2018 ◽  
Vol 24 (5) ◽  
pp. 3399-3404
Author(s):  
Sujinda Chemsripong ◽  
Piyawan Petmee ◽  
Suparat Kawserm
Keyword(s):  
Consumer Behavior ◽  
Empirical Investigation ◽  
Marketing Mix ◽  
Cultural Products

scholarly journals The effects of different factors influencing commuterline in Indonesia

2022 ◽  
Vol 6 (1) ◽  
pp. 281-284 ◽  
Author(s):  
Dede Jajang Suyaman ◽  
Nelly Martini ◽  
Asep Muslihat ◽  
Rahmat Jaelani
Keyword(s):  
Consumer Behavior ◽  
Public Transportation ◽  
Psychological Factors ◽  
Empirical Investigation ◽  
Individual Characteristics ◽  
Statistical Techniques ◽  
Product Knowledge ◽  
Daily Lives ◽  
Individual Consumer ◽  
Factors Influencing

Commuterline plays an important role for transportation planning in Indonesia, and it is essential to learn more on how to motivate people to actively use this public transportation facility. This paper presents an empirical investigation to explore different factors influencing the use of this publica transportation facility. The proposed study develops a questionnaire in Likert scale and distributes it among 374 people who had good experience of using commuterline in their daily lives. The questionnaire is designed to learn the effects of environmental, individual, consumer resources and psychological factors. Using some statistical techniques, the study has determined that psychological factors are the most important elements influencing consumer behavior to use this public transportation followed by consumer resources, product knowledge and individual characteristics.

scholarly journals Consumidor Innovador, ¿Tiene Relación Con La Lealtad A La Marca?

2017 ◽  
Vol 13 (34) ◽  
pp. 242
Author(s):  
Edith Reyes Ruiz ◽  
Jesús Francisco Mellado Siller ◽  
Adriana Méndez Wong
Keyword(s):  
Consumer Behavior ◽  
Distribution Systems ◽  
Empirical Investigation ◽  
Business Environment ◽  
Marketing Innovation ◽  
Material Resources ◽  
The City ◽  
Selection Of

Consumer behavior establishes a relationship between living level and the consumer material resources with the characteristics of innovation. This, however, is considered to be of significant importance to companies based on the needs of the market and the business environment. In the field of marketing, it is essential to know the market and there is a need to investigate the behavior for the selection of clothing. A study was carried out with the Chengedzai scale in the city of Saltillo, Coahuila, Mexico. It is an empirical investigation which concludes on two important aspects: loyalty to the brand that makes it possible for clothing consumers to generate a measurement of reasons for the consumers of clothing for innovation and the application of products, processes, and marketing innovation in its application in distribution systems.

scholarly journals Formulación de estrategias de marketing mix a partir del estudio del comportamiento del consumidor de leche en la ciudad de Riobamba/Formulation of marketing mix strategies based on the study of milk consumer behavior in the city of Riobamba

2020 ◽  
Author(s):  
A. Monserrat Masabanda ◽  
O. Parada Gutiérrez ◽  
C. Delgado Rodríguez ◽  
J. Vasco Vasco
Keyword(s):  
Consumer Behavior ◽  
Local Population ◽  
Marketing Mix ◽  
Economic Study ◽  
Consumer Decisions ◽  
Normative Approach ◽  
Palabras Clave ◽  
Quasi Experimental ◽  
The City ◽  
Medios De Comunicacion

El estudio económico de la conducta del consumidor supone teorías de enfoque positivista y normativo. En este contexto las decisiones de consumo se basan no siempre en un modelo racional, considerando además factores de tipo emocional, experiencias que determinan la decisión de compra. El objetivo de este artículo fue formular estrategias de marketing mix a partir del estudio del comportamiento del consumidor de leche en la ciudad de Riobamba. La metodología utilizada se fundamentó en un estudio cuasi experimental que tomó como base un modelo predeterminado que sirvió para diseñar una encuesta que permitiese identificar y evaluar variables determinantes en la conducta de los consumidores. La investigación permitió determinar las preferencias de marcas de leche, nivel de aceptación del precio, tipo de empaque, medios de comunicación y frecuencia de consumo. Los resultados de la investigación permitieron formular estrategias que contribuyen a incentivar el consumo de leche en la población local. The economic study of consumer behavior supposes theories of positivist and normative approach. In this context, consumer decisions are not always based on a rational model, considering factors of an emotional nature, experiences that determine the purchase decision. The objective of this article was to formulate marketing mix strategies based on the study of milk consumer behavior in the city of Riobamba. The methodology used was based on a quasi-experimental study that took as a basis a predetermined model that served to design a survey that would identify and evaluate determinant variables in the behavior of consumers. The investigation allowed to determine the preferences of milk brands, level of acceptance of the price, type of packaging, means of communication and frequency of consumption. The results of the research allowed to formulate strategies that contribute to encourage the consumption of milk in the local population. Palabras clave: comportamiento del consumidor, neuroeconomía, marketing mix. Keywords: consumer behavior, neuroeconomics, marketing mix.

scholarly journals From Values to Behavior: Proposition of an Integrating Model

2019 ◽  
Vol 11 (21) ◽  
pp. 6170
Author(s):  
Othmane Aride ◽  
Maria-del-Mar Pàmies-Pallisé
Keyword(s):  
Consumer Behavior ◽  
Natural Environment ◽  
Empirical Investigation ◽  
Integrated Model ◽  
Human Values ◽  
Model Mapping ◽  
Conceptual Paper ◽  
Definition Of

Human values are at the heart of our lives. We all hold a set of values that influence our actions. The protection of the natural environment is no exception to this rule. That is why the study of human values is key to reaching the imperative of sustainability. In this conceptual paper, we aim to (1) integrate the key theories and models explaining the influence of human values on behavior and to (2) identify factors that might have previously been overlooked. Drawing from a range of disciplines, this article proposes an integrated model mapping the influence of human values on behavior. It also puts forward the concept of consequences as an emerging factor that could play an important role in this relationship. Recommendations are to extend the research to an empirical investigation of the model and to develop the definition of the concept of consequences and the role they play in the influence of values on consumer behavior.

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