Assessing Media Literacy Levels among Audience in Seeking and Processing Health Information during the COVID-19 Pandemic

Media Watch ◽  
2021 ◽  
Vol 12 (1) ◽  
Author(s):  
Sandhya Rajasekhar ◽  
Deepa Makesh ◽  
S. Jaishree
Keyword(s):  
Health Information ◽  
Media Literacy

scholarly journals (Un)Healthy Behavior? The Relationship between Media Literacy, Nutritional Behavior, and Self-Representation on Instagram

2019 ◽  
Vol 7 (2) ◽  
pp. 160-168 ◽  
Author(s):  
Claudia Riesmeyer ◽  
Julia Hauswald ◽  
Marina Mergen
Keyword(s):  
Health Literacy ◽  
Health Information ◽  
Media Literacy ◽  
Eating Habits ◽  
Qualitative Interviews ◽  
Background Information ◽  
Negative Consequences ◽  
Nutritional Behavior ◽  
The Relationship ◽  
Knowledge Evaluation

The article examines the relationship between media (and health literacy), self-representation, and nutritional behavior of girls who receive nutrition-related content on Instagram. Analyzing this relationship is important because social networks like Instagram can be used as platforms to promote one’s nutritional behavior as expression of personality and to interact with others. Countless meal images are posted, and reach a large number of users. With its visual characteristics, Instagram seems predestined for nutrition-related self-representation. Media literacy, one way of raising young people’s awareness of the risks of media use, encompasses the skills knowledge, evaluation, and action. If media literacy is transferred to the field of health communication, intersections become apparent. Media literacy is understood as a necessary ability to distinguish credible health information from non-credible health information. Both media and health literacy include the skills knowledge, evaluation, and action. Based on 15 qualitative interviews with girls in the age of 13 to 19, results show the relevance of media and health literacy for nutritional behavior. The girls own background information to classify and evaluate received content. They know that content on Instagram is staged and they reflect about negative effects of staged images. However, these images inspire them for their self-representation and nutritional behavior. They adapt what they see into their own eating habits, adopt trends, and thus act against their knowledge of negative consequences to reach the socially expected body image.

Cognitive Processing of Film Cuts Among 4- to 8-Year-Old Children

2012 ◽  
Vol 17 (4) ◽  
pp. 257-265 ◽  
Author(s):  
Carmen Munk ◽  
Günter Daniel Rey ◽  
Anna Katharina Diergarten ◽  
Gerhild Nieding ◽  
Wolfgang Schneider ◽  
...  
Keyword(s):  
Eye Movements ◽  
Cognitive Processing ◽  
Media Literacy ◽  
Age Groups ◽  
Reaction Times ◽  
Time Span ◽  
Short Film ◽  
Calculation Formula ◽  
Eye Tracker ◽  
Chronological Sequence

An eye tracker experiment investigated 4-, 6-, and 8-year old children’s cognitive processing of film cuts. Nine short film sequences with or without editing errors were presented to 79 children. Eye movements up to 400 ms after the targeted film cuts were measured and analyzed using a new calculation formula based on Manhattan Metrics. No age effects were found for jump cuts (i.e., small movement discontinuities in a film). However, disturbances resulting from reversed-angle shots (i.e., a switch of the left-right position of actors in successive shots) led to increased reaction times between 6- and 8-year old children, whereas children of all age groups had difficulties coping with narrative discontinuity (i.e., the canonical chronological sequence of film actions is disrupted). Furthermore, 4-year old children showed a greater number of overall eye movements than 6- and 8-year old children. This indicates that some viewing skills are developed between 4 and 6 years of age. The results of the study provide evidence of a crucial time span of knowledge acquisition for television-based media literacy between 4 and 8 years.

Sign in / Sign up

Export Citation Format

Share Document