Hyper-Personalization

Personalization is widely used to attract and retain customers in online business addressing one size fits all issues, but little is addressed to contextualise users' real-time needs. E-commerce website owners use these strategies for customer-centric marketing through enhanced experience but fail in designing effective personalization due to the dynamic nature of users' needs and pace of information exposure. To address this, this chapter explores hyper-personalization strategies to overcome users' implicit need to be served better. The research presents a hyper-personalization process with learning (ML) and artificial intelligence (AI) techniques for marketing functions like segmentation, targeting, and positioning based on real-time analytics throughout the customer journey and key factors driving effective customer-centric marketing. This chapter facilitates marketers to use AI-enabled personalization to address customers' implicit needs and leverage higher returns by delivering the right information at the right time to the right customer through the right channel.

THE INFLUENCE OF COVID-19 INFORMATION ON WHATSAPP SOCIAL MEDIA TOWARDS COMMUNITY ANXIETY LEVEL

Many people in the Sorogenen Village and Mitra Griya Asri Housing communities are concerned about the COVID-19 information spread via the WhatsApp group social media. The goal of this study was to see how exposure to COVID-19 information on WhatsApp affected anxiety levels in the hamlet and housing communities, as well as to look at how exposure to COVID-19 information on WhatsApp affected anxiety levels in the communities. The Uses and Gratification Theory, Information Exposure Theory, Anxiety Theory, and Individual Difference Theory are all investigated in this study. The quantitative research method was applied, with each sample area consisting of 100 participants. All of the ideas employed in this study were evaluated on the designated population, according to the findings. The findings of the hypothesis 1 test show that the greater the exposure to COVID-19 information on WhatsApp, the higher the residents of Sorogenen Padukuhan's anxiety level. Hypothesis 2 was tested, claiming that the higher the level of exposure to COVID-19 information on WhatsApp social media, the higher the level of anxiety among Mitra Griya Asri Housing residents; and hypothesis 3 was tested, claiming that there is a difference in the effect of COVID-19 information on the people of the communities, but no difference in the level of anxiety among these residents. This research provides scientific contributions in the form of indicators of critical thinking to strengthen active audiences on Uses and Gratification Theory and intensity indicators on Information Exposure Theory.

Intention to Use Voluntary Counseling and Testing Services among College Students

Background: HIV is a health problem of global concern. A large number of HIV cases in Surakarta is due to various factors such as the characteristics of adolescents, knowledge, attitudes, and beliefs to reduce HIV prevention through the use of VCT services. This study aims to analyze the relationship between age, gender, type of study program, information exposure, organizational participation, knowledge, attitudes, and beliefs in using VCT to use Voluntary Counseling and Testing (VCT) services for college students. Method: This research was a quantitative study with a cross-sectional approach. The study population was all students at one university in Surakarta in the 2016-2017 class as many as 12,457 students, while the research sample was 500 students who were taken using a proportional random sampling technique. Data analysis using chi-square test and logistic regression. Results: The results of the multivariate analysis showed that students' knowledge of HIV / AIDS and VCT affected the intention to use VCT services with an OR = 1.776 (CI = 1.170-2.695). The bivariate test results showed that there was a relationship between information exposure (p-value = 0.001), knowledge (p-value = 0.007), attitude (p-value = 0.006) and belief (p-value = 0.013) with the intention to use VCT services. Meanwhile, there was no relationship between age (p-value = 0.118), gender (p-value = 0.579), type of study program (p-value = 1,000), organizational participation (p-value = 0.352) with the intention of using VCT services. Students' knowledge of HIV / AIDS and VCT was the most dominant VCT intention. Therefore, providing information about VCT to students is necessary to increase students' knowledge and confidence in using VCT services.

Medical Sciences’ Students Responses During the Late Phase of the COVID-19 Pandemic in Iran: A Comprehensive Investigation of the Risk Perception and Information Exposure

COVID-19 pandemic obligated applying population-level behavioral modifications to effectively prevent the spread of the disease. This necessitated investigating those measures that determine population behavior. Herein we have studied risk perception and information exposure that are among those determinants in Iran. 402 cases from medical sciences students were enrolled during the last week of September 2020. Using an online questionnaire, risk perception and sources of information about COVID-19 were investigated. Although most students considered COVID-19 preventable, merely a few considered the disease curable. A higher risk was perceived concerning the families compared to themselves. Moreover, most of them believed the prognosis good even in high-risk patients. Social media was the most informative source used; however, health professionals were considered the most reliable. The risk perception was equal between those diagnosed with COVID-19 or had a family member diagnosed compared to those without such exposure in most questions. Also, no significant difference was observed in risk perception between those students with serious underlying medical conditions and those without one regarding most items. Lastly, major and grade were the most significant demographic contributors to the risk perception. Moderate risk was perceived overall among the cases in which major and grade were the only remarkable demographic contributors. Unexpectedly, underlying medical history was not significantly correlated with the perceived risk. Lastly, previous COVID-19 exposure merely altered the curability and preventability perception.

Correctional “Free Lunch”? Cost Neglect Increases Punishment in Prosecutors

Prosecutors can influence judges’ sentencing decisions by the sentencing recommendations they make—but prosecutors are insulated from the costs of those sentences, which critics have described as a correctional “free lunch.” In a nationally distributed survey experiment, we show that when a sample of (n=178) professional prosecutors were insulated from sentencing cost information, their prison sentence recommendations were nearly one-third lengthier than sentences rendered following exposure to direct cost information. Exposure to a fiscally equivalent benefit of incarceration did not impact sentencing recommendations, as predicted. This pattern suggests that prosecutors implicitly value incorporating sentencing costs but selectively neglect them unless they are made explicit. These findings highlight a likely but previously unrecognized contributor to mass incarceration and identify a potential way to remediate it.

DETERMINAN YANG BERHUBUNGAN DENGAN TINDAKAN SADARI PADA MAHASISWI DI FAKULTAS KESEHATAN MASYARAKAT UNIVERSITAS MULAWARMAN

ABSTRACT World Health Organization (WHO) estimates that 8 until 9 percent women suffering from breast cancer and 84 million people died from cancer between 2005-2015. The high incidence and fatality rate of cancer could be minimized with prevention especially implemented by adolescents with health educational backgrounds. This study aims to determine association between knowledge, attitude, information exposure and health workers support with breast self-examination (BSE) as an early detection of breast cancer in students at the Faculty of Public Health, Mulawarman University. This was an observational study with cross-sectional approach. The subjects were 114 female students chosen by purposive sampling. Data collected by online questionnaire and analyzed using chi-square test. The study showed that there were significant association between information exposure with BSE (p value

Casting Ballots When Knowing Results

Access to information about candidates' performance has long stood as a key factor shaping voter behaviour, but establishing how it impacts behaviour in real-world settings has remained challenging. In the 2018 Brazilian presidential elections, unpredictable technical glitches caused by the implementation of biometrics as a form of identification led some voters to cast ballots after official tallies started being announced. In addition to providing a source of exogenous variation of information exposure, run-off elections also enable us to distinguish between different mechanisms underlying the impact of information exposure. We find strong support for a vote-switching bandwagon effect: information exposure motivates voters to abandon losing candidates and switch support for the frontrunner – a finding that stands in the second round, when only two candidates compete against each other. These findings provide theoretical nuance and stronger empirical support for the mechanisms underpinning the impact of information exposure on voter behaviour.