BusinessObjects Customer Intelligence Customer Analytics 6.1

Bei Energieversorgungsunternehmen sind fundierte Kundenanalysen zur Umsetzung von Vertriebsmaßnahmen noch die Ausnahme. Entscheidungen werden oft nach einfachen Kriterien wie Erfahrungswerten, absoluten Umsatzzahlen oder ABC-Analysen gefällt. Den Stadtwerken Ansbach genügte das nicht. Durch die Nutzung von Customer Analytics der Münchner Conergos GmbH & Co. KG konnte der Versorger erstmals seinen Kundenstamm detailliert analysieren sowie Vertrieb und Produktentwicklung strategisch gezielt ausrichten.

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How Customer Analytics and Digital Technologies Drive Banks to Understand Consumer Awareness Towards Financial Inclusion

Marketing Techniques for Financial Inclusion and Development - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-5225-4035-9.ch005 ◽

2018 ◽

pp. 66-85

Author(s):

Yuvraj Sharma

Keyword(s):

Financial Institutions ◽

Financial Services ◽

Digital Technologies ◽

Financial Inclusion ◽

Primary Data ◽

Related Data ◽

Customer Analytics ◽

Clear Communication ◽

Increasing Demand

In today's switching economy, customers' needs are changing and they are demanding more transparency, higher involvement, and clear communication in day-to-day banking processes. The rationale behind carrying out the present research is to identify the role of customer analytics in the new digital customer journey in terms of enhancing their engagement, loyalty, and satisfaction. The present research emphasizes opportunities that would accrue to financial institutions after demonetization and collecting large amount of demographics, customer transaction, and account-related data. Primary data was collected from 300 customers through a structured questionnaire to know their perceptions about the role of customer analytics and digital technologies to build their confidence and capability to use financial services. This study brings out the customer analytics trends and identifies the reasons due to which banks are struggling to keep pace with the increasing demand of both digital savvy and traditional consumers.

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Key Aspects of Customer Intelligence in the Era of Massive Data

Intelligent Information and Database Systems - Lecture Notes in Computer Science ◽

10.1007/978-3-030-73280-6_21 ◽

2021 ◽

pp. 259-271

Author(s):

Nguyen Anh Khoa Dam ◽

Thang Le Dinh ◽

William Menvielle

Keyword(s):

Massive Data ◽

Customer Intelligence ◽

Key Aspects

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Regression Analysis for Marketing Data: Introduction to Customer Analytics

10.4135/9781529732818 ◽

2017 ◽

Keyword(s):

Regression Analysis ◽

Customer Analytics ◽

Marketing Data

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The Development of Executive MBA Program at Institut Teknologi Bandung, Indonesia

Jurnal Teknologi ◽

10.11113/jt.v64.2258 ◽

2013 ◽

Vol 64 (3) ◽

Author(s):

Novika Candra Astuti ◽

Reza Ashari Nasution ◽

Ilman Hizbullah Hasibuan ◽

Keriel Natalia ◽

Anindita Listyaningrum

Keyword(s):

Customer Satisfaction ◽

Best Practices ◽

Business Administration ◽

The Other ◽

Master Of Business Administration ◽

Mba Program ◽

Depth Interview ◽

Executive Mba ◽

Customer Intelligence ◽

Executive Program

The purpose of this paper is to study universities which provide executives program on Master of Management (MM) or Master of Business Administration (MBA) both in Indonesia and overseas. This paper presents a benchmarking a study to compare processes, performance, best practices between Executive MBA Institut Teknologi Bandung (MBA-ITB) and the other universities. Besides benchmarking, the authors also used customer intelligence method to gather and analyze information regarding competitors by visiting universities in Indonesia. To manage and monitor performance of Executive MBA program, we measured customer satisfaction what products or services provided by MBA-ITB meet or surpass customers (executive students) and conducted in-depth interview to explore need and demand of executive students. The results of the study help to develop executive MBA program and to adopt learning process in other universities to be followed and implemented in MBA-ITB. The acquired knowledge has been partly adapted and adopted by papers. The main implication is the need to explore how MBA-ITB can efficiently and effectively adapt and adopt such knowledge from the results. This work provides effective assistance for development of executive program in MBA-ITB embarking on this benchmarking journey. The result of customer satisfaction provides an indication of how successful MBA-ITB is at providing products and/or services to the students.

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