scholarly journals Scale to measure utility perception of mass media by the farm women

2020 ◽  
Vol 15 (3) ◽  
pp. 170-180
Author(s):  
A. S. Lad ◽  
P. R. Deshmukh ◽  
R. P. Kadam
Keyword(s):  
Mass Media ◽  
Scale Construction ◽  
Farm Women ◽  
Utility Perception

Due to non-availability of proper scale to measure utility perception of mass media by the farm women, it was thought necessary to construct a scale for this purpose. Keeping this in view an attempt has been made to develop a scale for measuring utility perception of mass media by the farm women. Normalized rank approach recommended by Guilford (1978) was used in this study for scale construction.

Functions and Meanings of Mass Media for Wisconsin Farm Women

1965 ◽  
Vol 42 (1) ◽  
pp. 69-76 ◽  
Author(s):  
Lloyd R. Bostian ◽  
John E. Ross
Keyword(s):  
Mass Media ◽  
Farm Women ◽  
Measuring Devices ◽  
The Media

Four types of measuring devices yield quite similar pictures of the functions and meaning of media. Availability of and time spent with the media prove to be unrelated to either function or favorability ratings.

scholarly journals Nutritional Awareness and Dietary Practices by Farm Women: An Empirical Study

2020 ◽  
Vol 65 (4) ◽  
Author(s):  
Surabhi s
Keyword(s):  
Mass Media ◽  
Nutritional Value ◽  
Farm Women ◽  
Contributing Factors ◽  
Negative Effects ◽  
Dietary Practices ◽  
Technological Breakthrough ◽  
Farm Work ◽  
Agriculture Sector ◽  
Mass Media Exposure

Awareness on proper nutrition, nutritional value of food and healthy practices in food intake can build a difference in farm women productivity. Poor dietary practice is one of the biggest global contributing factors on recurrent disease in farm women. Negative effects of malnutrition among women were compounded by heavy farm work demands and poverty, although technological breakthrough brought tremendous scope in agriculture sector. Under this backdrop, this study was conducted with the objectives to gauge the nutritional awareness and dietary practices by farm women. The study was conducted among 150 farm women of Bhagalpur district of Bihar. From this research, it can be concluded that mass media, social media, and grassroots extension functionaries play pivotal role in creation of nutritional awareness among farm women. The mostly dietary practices included cereals (Rice, Wheat & Maize) and farm women nutritional awareness is significantly correlated with age, education level and mass media exposure of farm women.

scholarly journals Mass media utilization behaviour of farm women

2015 ◽  
Vol 35 (1) ◽  
pp. 51
Author(s):  
P.S. Swathi Lekshmi ◽  
K. Chandrakandan ◽  
N. Balasubramani
Keyword(s):  
Mass Media ◽  
Farm Women

scholarly journals Credibility of Different Agricultural Information Sources Utilized by Farm Women of Uttarakhand

2021 ◽  
Vol 8 (7) ◽  
pp. 48-54
Author(s):  
Pooja Goswami ◽  
Dr. Kiran Rana
Keyword(s):  
Mass Media ◽  
Sampling Method ◽  
Information Sources ◽  
Family Members ◽  
Agricultural Practices ◽  
Farm Women ◽  
Specific Objective ◽  
High Credibility

Credibility of agricultural information sources affects the adoption of new or improved agricultural practices by farmers. Credibility refers to perceived trustworthiness accorded to a source by its audience at any given time and situation. Therefore, Credible sources of agriculture information play major role in diffusion of agriculture innovations. This study was carried out in Nainital district of Uttarakhand state with specific objective to explore the relative credibility of information sources as accorded by the farm women of the region. A sample of 120 farm women was selected by PPS (Probability proportional to size) sampling method. The agriculture information sources were categorized into three broad heads namely personal localite, personal cosmopolite and mass media. It was found that majority (62.5%) of respondents had „medium‟ credibility towards agriculture information sources followed by 20 per cent having low credibility and only 17.5 per cent had high credibility to different agriculture information sources. It was further found that family members, KVK officials and newspaper were considered as the most credible sources of agricultural information among personal localite, personal cosmopolite and mass media sources.

scholarly journals Suggestions of the farm women to increase the utility of mass media

2020 ◽  
Vol 15 (3) ◽  
pp. 221-223
Author(s):  
A. S. Lad ◽  
P. R. Deshmukh ◽  
R. P. Kadam
Keyword(s):  
Mass Media ◽  
Case Studies ◽  
Qualitative Data ◽  
Structured Interview ◽  
Farm Women ◽  
Nation State ◽  
Statistical Tools ◽  
Interview Schedule ◽  
Local Language ◽  
Simple Language

The present investigation was conducted in Parbhani, Hingoli and Nanded districts in Marathwada region of Maharashtra State. A structured interview schedule was used to collect data from 150 respondents who were viewing agricultural programmes on TV, as well as listening agricultural programmes on radio and also reading agricultural articles in the newspaper. The qualitative data were quantified using suitable statistical tools. The suggestions given by the farm women to increase the utility of mass media was studied by frequency and percentage method. Regarding suggestions to improve farm telecast majority of the respondents suggested to change the telecasting time (56.66 %) and to use local language (52.66%). Regarding suggestions to improve farm broadcast, respondents suggested to use simple language (59.33%) and provide useful information timely (50.67%). Regarding suggestions to improve utility of newspaper, respondents suggested that information should be given in easy language (60.00%), case studies of experienced farm women should be published in the newspaper (54.66%), information should be practicable (52.66%), letters must be bold enough (51.33%) and statistics of the nation, state and region should be avoided (46.00%).

Sex Differences in Mass Media Preferences Across Four Asian Countries

2011 ◽  
Vol 23 (4) ◽  
pp. 186-191 ◽  
Author(s):  
Malini Ratnasingam ◽  
Lee Ellis
Keyword(s):  
United States ◽  
Sex Differences ◽  
Mass Media ◽  
The United States ◽  
Female Students ◽  
The Internet ◽  
Evolutionary Explanation ◽  
Asian Countries ◽  
The World ◽  
Media Preferences

Background. Nearly all of the research on sex differences in mass media utilization has been based on samples from the United States and a few other Western countries. Aim. The present study examines sex differences in mass media utilization in four Asian countries (Japan, Malaysia, South Korea, and Singapore). Methods. College students self-reported the frequency with which they accessed the following five mass media outlets: television dramas, televised news and documentaries, music, newspapers and magazines, and the Internet. Results. Two significant sex differences were found when participants from the four countries were considered as a whole: Women watched television dramas more than did men; and in Japan, female students listened to music more than did their male counterparts. Limitations. A wider array of mass media outlets could have been explored. Conclusions. Findings were largely consistent with results from studies conducted elsewhere in the world, particularly regarding sex differences in television drama viewing. A neurohormonal evolutionary explanation is offered for the basic findings.

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