Moderating Effect of Involvement in the Relationship between Consumer Perception of Coffee Origin and Repurchase Intention

2021 ◽  
Vol 23 (3) ◽  
pp. 157-176
Author(s):  
Jeong-Hoon Han ◽  
Soo-Yong Choi
Keyword(s):  
Moderating Effect ◽  
Consumer Perception ◽  
Repurchase Intention ◽  
The Relationship

scholarly journals The relationship between satisfaction, trust and repurchase intention: examining the moderating role of word of mouth

2020 ◽  
Vol 7 (2) ◽  
Author(s):  
Ho Trong Nghia ◽  
Bui Thi Thanh ◽  
Diep Quoc Bao
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Modeling Data ◽  
Dissonance Theory ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

Underlying by Cognitive Dissonance Theory, this study aims to examine the moderating effect of word of mouth (WOM) on the relationship between consumers’ satisfaction and trust. The research also emphasizes on figuring out the differences in moderating effects of WOM between online and conventional shopping context. In addition, the impact of trust on repurchase intention is also investigated. Applying Structural Equation Modeling, data collected from 296 online consumers and 169 conventional shoppers have been analyzed to figure out the associations among these concepts in both shopping context. The results indicate that word of mouth significantly plays a moderating role in the relationship between satisfaction and trust. In addition, it is obviously evidenced that the moderating effect of WOM varies due to different shopping contexts and the interactions of satisfaction, trust and repurchase intention are also different. The findings provide a better understanding regarding consumer behavior in different shopping environments. Consequently, practical implications for marketers and theoretical implications for scholars are discussed.

The Moderating Effect of Optimism on the Relationship between Military Life Stress and Adjustment of Soldiers

2013 ◽  
Vol 14 (2) ◽  
pp. 1051-1065 ◽  
Author(s):  
Jaehwan Kwon ◽  
Huihyun Park ◽  
Lee, Ju Hee ◽  
오명자
Keyword(s):  
Life Stress ◽  
Moderating Effect ◽  
Military Life ◽  
The Relationship
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