A study on the development of Automobile Plural Channel Strategy - Focused on interactive processes between plural channel forms such as direct and dealer channel

2012 ◽  
Vol 26 (2) ◽  
pp. 195-216
Author(s):  
정연승
Keyword(s):  
Channel Strategy

scholarly journals Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers

2018 ◽  
Vol 265 (3) ◽  
pp. 909-918 ◽  
Author(s):  
Wei Yan ◽  
Yu Xiong ◽  
Junhong Chu ◽  
Gendao Li ◽  
Zhongkai Xiong
Keyword(s):  
Durable Goods ◽  
Marketing Channel ◽  
Channel Strategy

For a renewal of the situation concept: The situation of home online shopping

2018 ◽  
Vol 33 (4) ◽  
pp. 24-45 ◽  
Author(s):  
Aurélia Michaud-Trévinal ◽  
Thomas Stenger
Keyword(s):  
Online Shopping ◽  
Video Recording ◽  
Spatial Dimension ◽  
Spatial Mobility ◽  
Time Dimension ◽  
Process Flow ◽  
The Real ◽  
Home Shopping ◽  
Theoretical Approaches ◽  
Channel Strategy

Twenty years after the pioneering article devoted to interactive home shopping by Alba et al., this research intends to study the situation of home online shopping (SHOS). An observation is carried out using video recording to examine the real practices that occur behind the screen. Two theoretical approaches are distinguished (classic and participatory). A new conceptualization of the situation is proposed that rests on three factors: the participants, spatial dimension, and time dimension. An analysis of the results highlights a main participant who interacts with other participants and business websites in addition to their spatial mobility and the materiality of the situation with its discontinuous characteristic. The fragmentation of the SHOS is emphasized. In addition to a new conceptualization of the situation, this research aims to relativize the online immersion process (flow) and to integrate the SHOS into a real omni-channel strategy.

Developing a Portal Channel Strategy

2011 ◽  
pp. 51-67
Author(s):  
Jameson Watkins
Keyword(s):  
Focus Groups ◽  
Development Strategy ◽  
Business Processes ◽  
Development Work ◽  
Pilot Projects ◽  
External Resources ◽  
Channel Strategy ◽  
Programming Interfaces ◽  
Potential Content ◽  
Channel Development

This chapter provides a method for organizing a portal channel development strategy by identifying potential content, classifying it and then prioritizing it into distinct categories. Several effective ways of identifying content are discussed that include committees, focus groups and pilot projects. Representatives of the campus communities that will be using the portal are important to poll, ensuring they describe their actual needs versus what they think they need. External resources aggregated into the portal must be appropriate to the institution and reliable. Channels that streamline your institution’s business processes will be the most valuable parts of your portal; the bulk of your portal development work should be spent in creating them. Understanding your portal vendor’s programming interfaces to create custom, integrated applications is vital, as well as their philosophy in distributing new portal channels.

Towards an Integrated Omni-Channel Strategy Framework for Improved Customer Interaction

2022 ◽  
pp. 409-427
Author(s):  
Mohana Shanmugam ◽  
Nazrita Ibrahim ◽  
Nor Zakiah Binti Gorment ◽  
Rajeshkumar Sugu ◽  
Tengku Nur Nabila Tengku Ahmad Dandarawi ◽  
...  
Keyword(s):  
User Experience ◽  
Descriptive Analysis ◽  
Customer Engagement ◽  
Key Factors ◽  
Multiple Channel ◽  
Channel Interaction ◽  
Customer Interaction ◽  
Channel Strategy ◽  
Online Platforms ◽  
Engagement Factors

Online platforms and multiple accesses are two of the necessary conveniences that consumers nowadays look for. A multiple channel strategy allows customer interaction from various angles but does not provide a flawless, coherent user experience. This chapter identifies key factors that drive a successful omni-channel platform and proposes a successful omni-channel strategy framework. A survey consisting of 21 items was administered to gain customers' perspectives on channels provided by a particular company. Descriptive analysis was performed to study the underlying issues faced by customers when making complaints, service request, and enquiries via the multi-channel interaction provided. Findings show that eight technological and four customer engagement factors contribute to a comprehensive omni-channel strategy framework for a deeper understanding on the significance of a flawless user platform.

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