scholarly journals Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers

2018 ◽  
Vol 265 (3) ◽  
pp. 909-918 ◽  
Author(s):  
Wei Yan ◽  
Yu Xiong ◽  
Junhong Chu ◽  
Gendao Li ◽  
Zhongkai Xiong
Keyword(s):  
Durable Goods ◽  
Marketing Channel ◽  
Channel Strategy

scholarly journals Collection and marketing of non-timber forest products by Chepang community in Nepal

2013 ◽  
Vol 12 ◽  
pp. 10-21 ◽  
Author(s):  
Luni Piya ◽  
KL Maharjan ◽  
NP Joshi ◽  
DR Dangol
Keyword(s):  
Forest Products ◽  
Marketing Channel ◽  
Community Based ◽  
Institutional Management ◽  
Self Sufficiency ◽  
Non Timber Forest Products ◽  
Agriculture And Environment ◽  
Alternative Sources ◽  
Current Price

Chepangs are highly marginalized indigenous nationalities of Nepal, who live nearby the forests that are rich in Non-timber Forest Products (NTFPs) of commercial importance. These NTFPs can be a potential source of income for Chepangs. This study describes the role of Chepangs in the marketing channel of those NTFPs and analyses the household socio-economic characteristics that influence the collection and marketing of NTFPs by Chepangs in Shaktikhor VDC of Chitwan district using backward multiple regression method. Empirical evidences show that collection and marketing of NTFPs is not an attractive source of income especially for those relatively better-off Chepang households who possess higher landholdings, food self-sufficiency, and income from other alternative sources. This is because the current price offered for the NTFPs collected by the community is very nominal, that do not even cover the labour costs involved. Praja Cooperative Limited (PCL), a Chepang community based institution in Shaktikhor, is struggling to provide better prices for Chepangs. However, it is facing challenges due to limited institutional management capacity of Chepangs. Further empowerment of PCL can contribute to improve the bargaining power of Chepang community in NTFP trade. The Journal of Agriculture and Environment Vol:12, Jun.2011, Page 10-21 DOI: http://dx.doi.org/10.3126/aej.v12i0.7558 

The Schumpeterian shock at General Motors in the 1920’s

2018 ◽  
Vol 7 (4) ◽  
pp. 320-335
Author(s):  
Seth W. Norton
Keyword(s):  
Automobile Industry ◽  
Information Economics ◽  
Marketing Channel ◽  
General Motors ◽  
Human Welfare ◽  
Content Type ◽  
Schumpeterian Economics ◽  
Role Of Information ◽  
Practical Implications

Purpose The purpose of this paper is to examine the link between Joseph Schumpeter’s economics and the rise of General Motors (GM). Design/methodology/approach The paper uses regression analysis and time series analysis of market synchronization. Findings There is a strong link between GM rise to dominance of the domestic automobile industry and nuanced features of Schumpeterian economics. Research limitations/implications The paper furthers the examination of the role of information economics on marketing channel performance. Practical implications Information helps in production decisions by synchronizing production with consumer demand. Social implications Economic efficiency enhances the human welfare for better forecasting, lower inventories and greater profits. Originality/value This topic has been explored before but methodology used in this paper is innovative. The paper uses Granger causality.

scholarly journals Trends in Adoption of Farm Technology: An Overview of Survey in Bhagalpur District of Bihar

2020 ◽  
pp. 56-62
Author(s):  
Shivam Kumar ◽  
S. R. Singh ◽  
Chaitali Kumari ◽  
Aabha .
Keyword(s):  
Rural Areas ◽  
Primary Source ◽  
Marketing Channel ◽  
Structured Interview ◽  
Large Area ◽  
New Techniques ◽  
New Crops ◽  
High Yielding Varieties ◽  
Weather Variations

Agriculture is the primary source of livelihood for rural areas in Bihar. Agriculture being mostly dependent on monsoon is highly affected by scanty rainfall, weather variations, flood, etc. The study was conducted in Bhagalpur district of Bihar to assess role of different technologies in enhancing income and mitigate challenges faced by farmers. Three villages of Sabour block in Bhagalpur district namely Farka, Ghospur and English were selected for study. A total of 150 farmers (50 from each village) were selected randomly and data was collected using semi-structured interview schedule. Production innovations like high yielding varieties, new techniques, and home-made remedies of costly designs were identified, along with a marketing channel to sell vegetables from diara region. Some new crops like strawberry and fruits plantation in large area seemed to have good scope; poultry business also appeared to be promising. Some constraints were also identified which when rectified can give new potentials to agricultural production in this area.

Marketing Channel Strategy

2016 ◽  
Author(s):  
Robert Palmatier
Keyword(s):  
Marketing Channel ◽  
Channel Strategy

scholarly journals The role of affiliated distributors and channel strategy of Japanese consumer-electrics firms

2017 ◽  
Vol 20 (2) ◽  
pp. 37-48
Author(s):  
DongJoon Lee ◽  
Tatsuhiko Nariu
Keyword(s):  
Channel Strategy

scholarly journals Product Sampling Effect on Purchase Decision Also by Social Aspects

2020 ◽  
pp. 222-233
Author(s):  
Mariana Sedliacikova ◽  
Anna Kocianova ◽  
Michal Dzian ◽  
Maria Moresova ◽  
Josef Drabek
Keyword(s):  
Durable Goods ◽  
Slovak Republic ◽  
Sales Promotion ◽  
Social Aspects ◽  
Purchase Decision ◽  
Main Role ◽  
Price Ratio ◽  
Purchase Decisions ◽  
The Social

Sampling is an important part of marketing for non-durable goods meaning food products. It provides space not only to introduce news on the market but also remind traditional types of products with innovative ingredients, new flavours and other variations. Moreover, the significant role of sampling is to support the sale of promoted products. The participation of promoter sustains this main role of sampling (support the sale). Following this reason, it is necessary to perceive the social aspects of sampling concerning customers and their purchasing decisions. The main purpose of the research is to verify the sampling efficiency concerning the customer purchase decisions in the conditions of the Slovak Republic considering the influence of the promoters, their behaviour and appearance. In addition to price factor impact on customer purchase decisions, the paper solved the social aspects of the interaction with the promoter and the taste of the product. For obtaining relevant results, 484 customers of retail stores and at the same time participants of sampling have been included in the survey. For meeting the stated goal, the methodological tool of the research method was a questionnaire survey which addressed the sampling participants. The paper presents the results that in most cases, Slovak customers don't purchase the product immediately after the sampling. When they decide to buy, the central aspect is the taste of the product and not the price. Thus, in a taste-price ratio, the taste is considered more convincing and more effective. This finding is in contrasts with previous ones about consumer's price sensitivity. Since sampling is a humanized sales promotion, it is also necessary to perceive the social factors of interaction with the promoter on the purchase decision. Sampling participants consider the behaviour of the promoter and communication skills to be significantly more important than the appearance. The results of the research could be useful to reveal a considerable room for improvement concerning purchase decisions after sampling. It can be influenced by increasing attractiveness of sampling by interesting innovations, either in the products themselves or in the forms of sampling provisions. Keywords customers, preferences, product sampling, promoters, purchase decision, social aspects

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