scholarly journals Letters in a community organisation: a case of powerful literacy

2005 ◽  
Vol 21 (spe) ◽  
pp. 105-128
Author(s):  
Guilherme Rios
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Literacy Studies ◽  
New Literacy ◽  
New Literacy Studies ◽  
Community Organisation ◽  
Semiotic Resources ◽  
The City

In this paper I examine discourse in five letters written by executive members of a resident's association in the city of Brasilia, by integrating Critical Discourse Analysis and the New Literacy Studies. These letters were part of a campaign from the association to prevent students of a nearby college from parking their car in the residential street, since the overload of parked cars made difficult the flow of vehicles. A case is made on the efficacy of the discursive and semiotic resources drawn on the letters to have community aims met.

Embracing a New Day

2021 ◽  
Vol 2 (2) ◽  
pp. 10-38
Author(s):  
Phillip Joy ◽  
Matthew Numer ◽  
Sara F. L. Kirk ◽  
Megan Aston
Keyword(s):  
Body Image ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Queer Theory ◽  
Gay Men ◽  
Hegemonic Masculinity ◽  
Critical Discourse ◽  
Structured Interviews ◽  
The City

The construction of masculinities is an important component of the bodies and lives of gay men. The role of gay culture on body standards, body dissatisfaction, and the health of gay men was explored using poststructuralism and queer theory within an arts-based framework. Nine gay men were recruited within the city of Halifax, Nova Scotia, Canada. Participants were asked to photograph their beliefs, values, and practices relating to their bodies and food. Semi-structured interviews were conducted, using the photographs as guides. Data were analyzed by critical discourse analysis and resulted in three overarching threads of discourse including: (1) Muscles: The Bigger the Better, (2) The Silence of Hegemonic Masculinity, and (3) Embracing a New Day. Participants believed that challenging hegemonic masculinity was a way to work through body image tension.

Teens’ explorations of gender and sexual identities in conversations about/around preferred texts

2012 ◽  
Vol 1 (1) ◽  
pp. 15-34 ◽  
Author(s):  
Margaret A. Berg
Keyword(s):  
Discourse Analysis ◽  
Young Adult ◽  
Queer Theory ◽  
Public Library ◽  
Literacy Studies ◽  
New Literacy ◽  
New Literacy Studies ◽  
Sexual Identities ◽  
Individual Choices ◽  
Scholarly Discourse

This discourse analysis examines teens’ explorations of gender and sexual identities through their talk about their preferred texts accessed in the Young Adult section of a Midwestern public library. The discourse data collected over a two year period and analyzed using a recursive, ethnographic-style approach is informed by queer theory and New Literacy Studies. The practices of teens in the library complicate popular and scholarly discourse that constructs teens as peer-oriented, hormonally-controlled, and transitioning into adulthood. Their practices illustrate savvy, individual choices that allow teens to subvert the heterosexual norms of the adult controlled schools. The close connection between literacy choices and identity implies a need for educators to advocate for adolescents’ access to their preferred texts.

scholarly journals DISCOURSE ANALYSIS OF DICTION USED IN “KUE DADING MANG OLEH”

2021 ◽  
Vol 3 (1) ◽  
pp. 104-108
Author(s):  
Almizan Almizan ◽  
Didin Nuruddin Hidayat ◽  
Alek Alek
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Abstract Word ◽  
Critical Discourse ◽  
Primary Meaning ◽  
The City

The background of this research comes from the viral post of Mang Oleh’s homemade named Odading cake. Well-known uniquely reviewed by a man named Ade Londok. The controversial diction that is used by Ade Londok is very interesting, unusual, and of course, amusing. His entertaining figure with his unusual review style made this man from the city of Bandung go viral. Previously, it was well-known that Ade Londok was promoting a typical Bandung home made cake called Odading in an amusing manner. He promoted Odading with his mixed accents, between Sundanese and Indonesian. He also slips in a tickling rhyme so that it makes his figure interesting to be viral. The approach used in this research is critical discourse analysis that used a video of Ade Londok and the script of his speech as the source to collect the data. The findings show that the content used Abstract word, Special word, Popular word, and Jargon. It can be concluded as in its original, primary meaning, refers to writers’ or speakers’ distinctive vocabulary choices and style of expression.

scholarly journals Selling “Healthy” Radium Products With Science: A Multimodal Analysis of Marketing in Sweden, 1910–1940

2021 ◽  
Vol 43 (6) ◽  
pp. 740-767
Author(s):  
Göran Eriksson ◽  
Lauren Alex O’Hagan
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Scientific Knowledge ◽  
Technological Development ◽  
Health Benefits ◽  
Critical Discourse ◽  
Safety Concerns ◽  
Multimodal Analysis ◽  
Semiotic Resources

We study the marketing of radioactive products in Sweden from 1910 to 1940, using a dataset of newspaper and magazine advertisements. We use multimodal critical discourse analysis to show how marketers harnessed the meaning potentials of language and semiotic resources to embed radium in discourses of science and technological development, and thus convince consumers of its health benefits. We find that canny marketers continuously colonized, shaped, and remarketed radioactive products in response to greater scientific knowledge and growing safety concerns. These techniques highlight the challenges of distinguishing legitimate/illegitimate applications of discoveries when science and entrepreneurialism move at the same pace.

scholarly journals Multimodal critical discourse analysis of the cinematic representation of women as social actors

2020 ◽  
Vol 36 (4) ◽  
Author(s):  
Fábio Alexandre Silva Bezerra
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Gender Performativity ◽  
Social Actors ◽  
Representation Of Women ◽  
Introductory Part ◽  
The Media ◽  
The City

ABSTRACT In this paper, an expanded version of the visual social actor network (van Leeuwen 2008) is suggested in integration with the classification of fields proposed by Martin (1992). In the context of multimodal critical discourse analysis, such network has provided a template for the discussion of the data aiming to reveal and interrogate the construal of women’s agency in the introductory part of the first film Sex and the City (2008). Overall results place women’s actions mostly in the private sphere but also reveal instances of gender performativity (Butler 1990) that question social norms for women mainly imposed by the media.

scholarly journals IDENTITAS LOKAL RADIO BERJARINGAN MNC TRIJAYA FM MELALUI PROGRAM NGADU BOKO

DIALEKTIKA ◽  
2019 ◽  
Vol 6 (2) ◽  
pp. 172-187
Author(s):  
Slamet Parsono
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Theoretical Approach ◽  
Methodological Approach ◽  
Critical Discourse ◽  
Local Identity ◽  
Key Informant ◽  
Sociocultural Practices ◽  
The City ◽  
Depth Interviews

The purpose of this study is to determine the extent to which MNC Trijaya FM as a networked radio in the city of Bandung is able to represent the values of local identity of a region. This research uses a descriptive qualitative methodological approach, and a theoretical approach to Critical Discourse Analysis (AWK) from Norman Fairclough. The data of this study are fragments of the Ngadu Bako MNC Trijaya FM program discourse and key informant in-depth interviews. Based on the research, the following results are obtained: first, the efforts made by MNC Trijaya FM are not interpreted as an ideology that the characteristics of local identity are a culture that must be raised, not imaged as a weak culture. Second, the analysis of the practice of discourse focuses on how the discourse is produced and consumed. The production of this discourse is closely related to the ideology of the management of Trijaya FM MNC, talkshow resource persons, and actions to be achieved. As a networked radio, MNC Trijaya FM has not been able to fully represent local identity through the Ngadu Bako program. Third, the discourse produced is influenced by the textual dimension, the practice of discourse, and sociocultural practices.

scholarly journals A Critical Discourse Analysis of Political Speech of Four Candidates of Rasht City Council Elections in 2013, with a View to Fairclough Approach

2014 ◽  
Vol 2 (1) ◽  
pp. 8 ◽  
Author(s):  
Mahshid Sadat Naghibzadeh Jalali ◽  
Bahador Sadeghi
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
City Council ◽  
The Other ◽  
Critical Discourse ◽  
Behavioral Characteristics ◽  
Academic Education ◽  
Political Propaganda ◽  
Election Process ◽  
The City

The current study is based on a Critical Discourse Analysis (CDA) approach of Rasht City Council Candidates' speeches, slogans, posters, and other campaign and propaganda tools used to take part in City Council Elections. Four candidates were selected in this study from whom two candidates were finally successful in the City Council Elections and the other two were not. All of four candidates had different academic education, working records, behavioral characteristics and thought tendencies. They filled a questionnaire prepared by the researcher containing their biographical information, purposes, motivations, kinds of political propaganda, organizational or other kinds of support, if any, and something else. Researcher also used a controlled interview asking some questions about the important factors influenced on the candidates' succession or fails including occupation, thought tendency, type of sloganeering, discourse techniques and so on. It should be noted that researcher considered some available sloganeering instruments like posters, CDs of lectures, pictures and slogans used by the candidates in Rasht City Council Election Process. Then the collected data were analyzed and compared to each other to identify the candidates' thoughts and ideas represented in their speeches. Based on Fairclough framework, this study investigates how the candidates try to justify their ideas and persuade their audiences by utilizing suitable ideological discourse structures in their speeches. Also the aim of this paper is to analyze and compare the candidates' speeches in order to discover the ideological strategies, power relations and persuasive techniques underlying their speeches and to identify the most important factors influenced on their success and fail.

The reuse of semiotic resources in third-year children’s writing of sub-genres

2017 ◽  
Vol 18 (4) ◽  
pp. 518-544
Author(s):  
Eva Hultin ◽  
Maria Westman
Keyword(s):  
Leisure Time ◽  
Literacy Practices ◽  
Methodological Approach ◽  
Literacy Studies ◽  
New Literacy ◽  
New Literacy Studies ◽  
Literacy Events ◽  
Children's Writing ◽  
Semiotic Resources ◽  
Out Of School

The aim of this article is to explore how children use and reuse semiotic resources in their writing of hybrid genres in school. In focus are children’s use and reuse of semiotic resources from both earlier literacy events at school and literacy events they have experienced at home or in their leisure time. This double focus is rare in previous studies and thus the study contributes new insights concerning how children’s writing can be understood as a hybridization process in which semiotic resources from different literacy practices in school and out of school interplay. The theoretical framework of the study is based on New Literacy Studies, social semiotics and genre theories. The methodological approach is semiotic ethnography. The material is based on videotaped classroom observations of a particular writing process consisting of both collective and individual writing, as well as on the texts produced. A genre analysis is conducted in three steps, in order to explore the reuse of semiotic resources from literacy events in and out of school in five children’s texts. The results of this analysis show children’s creative ways of reusing semiotic resources, not only from literacy events and practices outside of school but also from previous literacy events in school. These creative ways of children engaging in hybridization processes while writing a narrative in sub-genres within an official literacy event in school can be understood as the children seizing agency in order to influence their own practice.

scholarly journals FORTALEZA NA COPA DO MUNDO: a visão dos turistas estrangeiros sobre a cidade no jornalismo local

2016 ◽  
Vol 2 (3) ◽  
pp. 246
Author(s):  
Silvia Helena Belmino ◽  
Alissa Carvalho
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Theoretical Framework ◽  
Critical Discourse ◽  
World Cup ◽  
Positive Image ◽  
Palabras Clave ◽  
Local Journalism ◽  
The City

O artigo tem por objetivo investigar como o jornalismo local apresenta a visão dos turistas estrangeiros sobre Fortaleza durante a Copa do Mundo de 2014. Partindo dos referenciais sobre imagem, discute-se a construção da imagem do Brasil e, mais especificamente, do Ceará. A análise crítica do discurso (ACD), com base nas proposições de Norman Fairclough (2005), é o caminho escolhido para analisar duas notícias publicadas em junho de 2014, nos dois principais jornais da cidade, O Povo e Diário do Nordeste. O foco em qualidades de Fortaleza ajuda a construir uma imagem positiva da cidade para o cidadão local.  PALAVRAS-CHAVE: Imagem; turismo; Fortaleza; jornalismo, consumo.  ABSTRACTThis article aims to investigate how local journalism presents the view of foreign tourists about the city of Fortaleza during 2014 World Cup. The theoretical framework is based on discussions about the formation of Brazil’s and Ceará’s images. Critical discourse analysis, as suggested by Norman Fairclough (2005), is the chosen methodology to analyze two news articles published in June 2014, in the two main newspapers of Fortaleza, O Povo and Diário do Nordeste. The focus in the positive attributes helps to build a positive image of the city for its citizen. KEYWORDS: Image; tourism; Fortaleza; journalism; consumption   RESUMENEl artículo tiene como objetivo investigar cómo el periodismo local, presenta la visión de los turistas extranjeros sobre Fortaleza durante la Copa Mundial de 2014. Sobre la base de la imagen de referencia, se analiza la construcción de la imagen de Brasil y, más específicamente, de Ceará. El Análisis Crítico del Discurso (ACD), sobre la base de las propuestas de Norman Fairclough (2005), es el camino elegido para analizar dos informes publicados en junio de 2014, los dos principales periódicos de la ciudad, diario El Pueblo y el Diario del Noreste . El foco en las cualidades de Fortaleza ayuda a construir una imagen positiva de la ciudad para el ciudadano local. PALABRAS-CLAVE: Imagen; turismo; Fortaleza; periodismo; consumo. 

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