Ethnic Restaurants, a Marketing Tool for Culinary Tourism?: An Exploratory Study on Relationship between Ethnic Restaurant Experience and Intention to Visit the Origin Country

2017 ◽  
Vol 13 (4) ◽  
pp. 93-106
Author(s):  
Seo-Yeon Jang ◽  
1987 ◽  
Vol 51 (3) ◽  
pp. 87-94 ◽  
Author(s):  
Roger A. Kerin ◽  
William L. Cron

Though trade shows are an important marketing tool, as evidenced by their frequency of use and expenditure level, little research has examined this activity. The authors document the selling and non-selling roles of trade shows and identify marketing and trade show strategy-related variables that affect performance. Their study is a necessary first step in understanding how trade shows are used and identifying factors that should be considered in the management of this promotion medium.


2020 ◽  
Vol 10 (1) ◽  
pp. 45-65 ◽  
Author(s):  
Morten Thomsen ◽  
Lene Heiselberg

Film trailers are considered the most important marketing tool for a feature film; however, they have rarely been discussed in audience research. This article examines audiences’ emotional responses to film trailer content based on an exploratory study using skin conductance to measure emotional arousal as well as self-reports on recall, evaluation and the desire to see the film. The results indicate that it is not the overall level of arousal that is likely to affect these factors, but instead a specific pattern of arousal that allows variation and build-up to memorable scenes. Based on the analysis of four drama film trailers, we suggest that a two-peak structure provides an optimal arousal curve.


Author(s):  
Vishnuvardhana S. Soeprapto ◽  
Elva Yohana

Indonesia has various destinations that are also rich in culinary delights. This research is to see the various factors that influence tourists in choosing destinations for culinary tourism destinations. The focus of the destination is the island of Bali. Bali is a most famous destination not only in Indonesia but also abroad. We will see if the purpose of going to Bali is to experience culinary delights and make Bali a destination for culinary delights. This research is a descriptive and exploratory study


2020 ◽  
Vol 5 (1) ◽  
pp. 119-130
Author(s):  
Raúl Rojas ◽  
Farzan Irani

Purpose This exploratory study examined the language skills and the type and frequency of disfluencies in the spoken narrative production of Spanish–English bilingual children who do not stutter. Method A cross-sectional sample of 29 bilingual students (16 boys and 13 girls) enrolled in grades prekindergarten through Grade 4 produced a total of 58 narrative retell language samples in English and Spanish. Key outcome measures in each language included the percentage of normal (%ND) and stuttering-like (%SLD) disfluencies, percentage of words in mazes (%MzWds), number of total words, number of different words, and mean length of utterance in words. Results Cross-linguistic, pairwise comparisons revealed significant differences with medium effect sizes for %ND and %MzWds (both lower for English) as well as for number of different words (lower for Spanish). On average, the total percentage of mazed words was higher than 10% in both languages, a pattern driven primarily by %ND; %SLDs were below 1% in both languages. Multiple linear regression models for %ND and %SLD in each language indicated that %MzWds was the primary predictor across languages beyond other language measures and demographic variables. Conclusions The findings extend the evidence base with regard to the frequency and type of disfluencies that can be expected in bilingual children who do not stutter in grades prekindergarten to Grade 4. The data indicate that %MzWds and %ND can similarly index the normal disfluencies of bilingual children during narrative production. The potential clinical implications of the findings from this study are discussed.


1997 ◽  
Vol 6 (5) ◽  
pp. 371-377
Author(s):  
Wendy Zernike ◽  
Tracie Corish ◽  
Sylvia Henderson

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