Examination the Factors that Influence Online Food Purchase Intention - An Empirical Study Based on the Technology Acceptance Model (TAM) -

2021 ◽  
Vol 31 (5) ◽  
pp. 320-332
Author(s):  
Jin A Yoon ◽  
Yoon-Ji Choi ◽  
Hye-Sung Chae ◽  
Jung Shin Choi ◽  
Joo-Lee Son
Keyword(s):  
Empirical Study ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Purchase Intention ◽  
Food Purchase ◽  
Acceptance Model

An empirical study of consumers’ intention to use ride-sharing services: using an extended technology acceptance model

2018 ◽  
Vol 47 (1) ◽  
pp. 397-415 ◽  
Author(s):  
Yu Wang ◽  
Shanyong Wang ◽  
Jing Wang ◽  
Jiuchang Wei ◽  
Chenglin Wang
Keyword(s):  
Empirical Study ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Intention To Use ◽  
Ride Sharing ◽  
Acceptance Model

A Holistic Model Proposal to Better Understand Mobile Purchases

2021 ◽  
Vol 17 (3) ◽  
pp. 84-97
Author(s):  
Sinda Agrebi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Mobile Internet ◽  
Ease Of Use ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Holistic Model ◽  
Acceptance Model

This research suggests a model to explain mobile purchase intention via smartphones based on the technology acceptance model to which specific variables to the m-commerce context were added: perceived risk, innovativeness, ubiquity, and trust in mobile internet. To that aim, a quantitative study was conducted with 400 French mobile users (200 buyers and 200 non-buyers) and was based on a purchase simulation of a train ticket on a mobile site up to the point of payment. The results show that the usefulness (explained by the innovativeness, the ubiquity and trust toward mobile Internet) and the perceived risk (explained by the innovativeness) have an impact on the intention to use unlike the perceived ease of use.

An Empirical Study to Validate the Technology Acceptance Model in Explaining the Intention to Use Technology among Educational Users

2012 ◽  
pp. 282-294 ◽  
Author(s):  
Timothy Teo
Keyword(s):  
Data Analysis ◽  
Empirical Study ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Structural Models ◽  
Intention To Use ◽  
Acceptance Model ◽  
Acceptance Research ◽  
Study Offer

This study examines a sample (N=239) of pre-service teachers’ self-reported intention to use technology. The Technology Acceptance Model (TAM) was used as a research framework in which findings contribute to technology acceptance research by demonstrating the suitability of the TAM to explain the intention to use technology among educational users. Using the structural equation modelling for data analysis, a good fit was found for both the measurement and structural models. Overall, the results of this study offer evidence that the TAM is effective in predicting pre-service teachers’ intention to use technology. This paper concludes with a discussion of the limitations and recommendations for further study.

scholarly journals Health Advertising on Short-Video Social Media: A Study on User Attitudes Based on the Extended Technology Acceptance Model

2020 ◽  
Vol 17 (5) ◽  
pp. 1501 ◽  
Author(s):  
Jie Zhao ◽  
Jianfei Wang
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Purchase Intention ◽  
User Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Health Related ◽  
Short Video ◽  
Acceptance Model

The rapid development of short-video social network platforms provides us with an opportunity to conduct health-related advertising and recommendation. However, so far, there are no empirical evidence on whether users are willing to accept health-related short-video advertisements. Here, acceptance refers to purchase intention, meaning that users will read short-video ads, share ads with others, or even open the product link embedded in ads to purchase the product. In this paper, we make the first attempt to model and quantify user acceptance of health-related short-video advertisements. Particularly, we propose a new research model that enhances the Technology Acceptance Model (TAM) with two new designs. First, we propose four new antecedents including social interaction, intrusiveness, informativeness, and relevance into the original TAM to reflect the features of short-video social networks. Second, we introduce two mediator variables including perceived usefulness and attitude so that we can better study how different factors affect user acceptance of health-related short-video ads. We perform a survey on the Internet and conduct an empirical analysis of the surveyed data. The results show that the four antecedents as well as the perceived ease of use have significant influences on perceived usefulness, attitude, and purchase intention. Further, perceived usefulness plays a valid mediating role in attitude and purchase intention. We also found that users’ perceived ease of use on health-related short-video ads cannot significantly predict users’ attitudes toward ads. This is a new finding in social media-oriented ads. Finally, we integrate the empirical findings and present reasonable suggestions for advertisers and marketers to promote health-related short-video ads.

Sign in / Sign up

Export Citation Format

Share Document