scholarly journals A Social Semiotic Approach to the Attitudinal Meanings in Multimodal Texts

2019 ◽  
Vol 9 (9) ◽  
pp. 1160
Author(s):  
Yong Hu ◽  
Qing Qiu
Keyword(s):  
Picture Books ◽  
Multimodal Texts ◽  
Visual Narratives ◽  
Visual Semiotics ◽  
Semiotic Approach ◽  
Semiotic Resources ◽  
Multimodal Text ◽  
The Creation

As a special type of multimodal text, picture books for children are highly valued in the creation of meaning by the integrative use of verbal and visual semiotic resources. Informed by Painter and Martin’s framework of visual narratives, this paper primarily deals with the interpersonal meanings encoded and expressed by the two semiotics (image and verbiage) within the Chinese picture books. It aims to analyse the visual and verbal choices available for writers to establish engagement between various participants. In the hope of investigating the collaboration and interplay of verbal and visual semiotics to construe interpersonal meanings, it examines the attitudinal meanings inscribed or invoked in picture books, exploring the ways in which visual and verbal resources are co-instantiated to encode attitudinal convergence and also divergence.

scholarly journals Representations of migration, borders and memories in exhibitions: a multimodal text analysis

2019 ◽  
Vol 17 (1) ◽  
pp. 117-132 ◽  
Author(s):  
Eva Insulander
Keyword(s):  
Educational Research ◽  
Text Analysis ◽  
Figurative Language ◽  
General Structure ◽  
Methodological Framework ◽  
Multimodal Texts ◽  
Semiotic Approach ◽  
Semiotic Resources ◽  
Multimodal Text

Many museums and galleries today address migration stories in their exhibitions. In this article, a methodological framework based on a multimodal social semiotic approach is used for the analysis of the meaning potentials of exhibitions. A particular focus is directed towards how the conceptions of migration, borders and memory represent themselves multimodally, in terms of general structure, orchestration of semiotic resources, the use of figurative language and explicit/implicit values. This methodological framework helped uncover hidden messages of interests and ideologies in different exhibitions. The study contributes to research on multimodal texts and exhibitions, as well as educational research.

Multimodal Legitimation Strategies on TV Cooking Shows

2016 ◽  
Vol 5 (2) ◽  
Author(s):  
Keri Matwick
Keyword(s):  
Role Model ◽  
Emotional Responses ◽  
Social Practices ◽  
Communication Studies ◽  
Multimodal Texts ◽  
Television Shows ◽  
Semiotic Approach ◽  
Cooking Shows ◽  
Multimodal Text ◽  
Analytical Approaches

AbstractTelevision cooking shows have grown in popularity within the last two decades. As a media text, they reflect the surrounding culture and social practices and elicit various emotional responses in people. As a multimodal text, television shows utilize multiple modes to create meaning. Based on the view of cooking shows as a multimodal texts, this paper draws on Kress and Van Leeuwen’s social semiotic approach and examines how multimodal elements (linguistic, visual, sound, spatial, gestural) convey the authority of the tv host. In doing so, five different tactics from Van Leeuwen’s legitimation theory – personal, expert, role model, tradition, and conformity – of authority are identified and revealed. This paper provides an analysis of cooking shows that has resulted in a better understanding of the ways in which authority is constructed multimodally, and subsequently contributes to developing applications of multimodal analytical approaches in linguistic, cultural, and communication studies.

Reading Shopfront Signs: A Multimodal (Social) Semiotic Approach to Text Analysis

2020 ◽  
Author(s):  
Arif Chowdhury ◽  
Keyword(s):  
Text Analysis ◽  
English Language ◽  
Linguistic Diversity ◽  
Multimodal Texts ◽  
Ethnographic Approach ◽  
Semiotic Approach ◽  
Semiotic Resources ◽  
City Of London

Shopfront signs in the multi-lingual, multi-ethnic city of London seem to serve as a vehicle for maintaining unity in an era of linguistic diversity. Various ethno-linguistic diasporas represent themselves through a unique multi lingual display of multimodal shopfronts signs culminating in the English language. This paper focuses on language as a social semiotic (Haliday 1978), as a multimodal semiotic resource (Jewitt 2005) and as a manipulative-representative text within multilingual society. The study assumes an ethnographic approach to the Bengali dominated streets of Whitechapel and Brick Lane in London, on shop signs. The study aims to determine how multilingual and multimodal ‘texts,’ embedded in shop signs, could assist in processing meanings (Kress 2004). The study draws on a corpus of images and texts on shop signs which were randomly selected and categorised in various ways. Taking a multimodal (social) semiotic approach to text analysis of shop signs, this paper attempts to analyze the Bangla and English shop signs and ideologies directed at these signs and their semiotic resources.

Impersonated personae – paralanguage, dialogism and affiliation in stand-up comedy

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Lorenzo Logi ◽  
Michele Zappavigna
Keyword(s):  
Social Values ◽  
Voice Quality ◽  
Substantial Contribution ◽  
Cultural Stereotypes ◽  
Stand Up Comedy ◽  
Semiotic Resources ◽  
The Creation

Abstract This paper argues that paralinguistic resources employed by stand-up comedians to construe textual personae (impersonated characters) make a substantial contribution to the creation of humor by allowing the comedian to distance themselves from particular social values and by referencing shared cultural stereotypes. A stretch of stand-up comedy discourse is analyzed to explore how gesture and voice quality contribute to the construal of projected personae. These are mapped in relation to the interaction between comedian and audience to discern how they evoke specific social values. The results suggest that textual personae are deployed by the comedian to embody stereotypes that connote particular value positions, and that the comedian can construe blended or hybrid personae through the use of multiple semiotic resources. Impersonation thus constitutes a powerful resource for negotiating social values in order to generate tension and create humor.

THE MACROSIGNIFIED OF FORMATIVE MESOAMERICA: A SEMIOTIC APPROACH TO THE “OLMEC” STYLE

2021 ◽  
pp. 1-11
Author(s):  
Artur Seredin
Keyword(s):  
Complex Analysis ◽  
Semiotic Analysis ◽  
Cultural Meanings ◽  
Sign System ◽  
Semiotic Approach ◽  
The Creation

Abstract This article applies the theory of archaeological semiotics to the study of the “Olmec” style. A semiotic approach differs from an iconographic study because it provides the possibility for complex analysis of all significant traits of material archeological objects without distinction between stylistic and iconographic traits. In this context, the semiotic analysis of the Olmec style as a sign system shows that its particular signs, which can be defined as stylistic traits because of the lack of specific iconographic meanings, simultaneously participated in the creation and transformation of cultural meanings. This phenomenon reflected the “macrosignified” of Formative Mesoamerican cultures, associated with a structure that linked together various meanings throughout the culture.

Telling refugees’ stories: Testimony and hospitality in graphic novel L’Odyssée d’Hakim by Fabien Toulmé

2021 ◽  
Vol 12 (1) ◽  
pp. 301-313
Author(s):  
Jennifer Boum Make
Keyword(s):  
Mediterranean Region ◽  
The Other ◽  
Graphic Novel ◽  
Bearing Witness ◽  
Visual Narratives ◽  
Ethical Implications ◽  
Testing Zone ◽  
The Creation ◽  
The Aesthetic ◽  
The Relationship

Following the increase in migratory flows since 2015, in the Euro-Mediterranean region, bandes dessinées are mobilized to stir up compassion and prompt engagement with marginalized biographies. It begins with the premise that aesthetic approaches of bandes dessinées reveal a testing zone to juxtapose modalities of representation and expression of refugees and ways to interact with otherness. To interrogate the relationship between aesthetic devices and the formation of solidarity, this article considers the first volume of Fabien Toulmé’s trilogy, L’Odyssée d’Hakim: De la Syrie à la Turquie (2018). How does Toulmé’s use of aesthetic devices make space for the other, in acts of dialogue and exchange? What are the ethical implications for the exercise of bearing witness to migrant and refugee narratives, especially in the transcription and translation in words and drawing of their biographies? This article argues that visual narratives can provide for the creation of a hospitable testimonial space for migrants and refugees’ voices. The article outlines the aesthetic methodology deployed in graphic storytelling, reflects on what it means for the perception of refugees, and questions the use and ethical appeal of visual narratives as a form to curate hospitality.

Interactions, intersections and improvisations: Studying the multimodal texts and classroom talk of six- to seven-year-olds

2009 ◽  
Vol 9 (2) ◽  
pp. 188-210 ◽  
Author(s):  
Kate Pahl
Keyword(s):  
Classroom Talk ◽  
Analytic Framework ◽  
Multimodal Texts ◽  
Multimodal Text ◽  
The Relationship ◽  
Ways Of Being

This article examines the relationship between children's talk in the classroom and their multimodal texts. The article uses an analytic framework derived from Bourdieu's concept of habitus to examine how 6—7-year-old children's regular ways of being and doing can be found in their multimodal texts together with their talk (Bourdieu, 1977, 1990). The concept of pedagogic habitus is used to make sense of the teacher's regular ways of being and doing within the classroom (Grenfell, 1996). Improvisations upon these ways of being and doing were considered with reference to data collected over two years. In this article, the term `multimodal text' refers to panorama boxes created from shoe boxes to represent an environment such as the ocean or a jungle. The article concludes that it is important to pay attention to the interrelationship between the talk and the boxes to make sense of children's multimodal texts. The concept of improvisations upon the habitus provides an important context for this understanding.

Sign in / Sign up

Export Citation Format

Share Document