scholarly journals The Impact of Product Assortment Integration and Price Integration on Shopping Benefits under Omni-Channel Environment : Webrooming vs Showrooming

2016 ◽  
Vol 17 (6) ◽  
pp. 1222-1236 ◽  
Author(s):  
Tomasz Brzęczek

Modern portfolio theory was applied to research product portfolio diversification. Prior research studies claimed a positive relationship between the number and variety of products and sales smoothing. However, they have also argued the limitations of classical portfolio analysis, especially owing to the assumption of independence of portfolio shares and the static nature of the approach. To address this limitation we extend the model to fit the trend and seasonality of sales, and to cover their correlations. The model aims to predict the impact of product width reduction on sales and their volatility. We consider the reduction of a product category in portfolio. The model covers the impact of product category sales on portfolio sales but also on other product category sales. Finally, we verify the model using a wholesaler company’s data and compare results. Hence, we recommend the model for the prediction of changes in sales and their volatility due to product category reduction. The model covers the portfolio dynamic approach to product width under the assumption of price taking, unlike in product assortment and variety planning models.


2017 ◽  
Vol 34 (3) ◽  
pp. 191-201 ◽  
Author(s):  
Krisztina Rita Dörnyei ◽  
Athanasios Krystallis ◽  
Polymeros Chrysochou

Purpose This paper aims to investigate the impact of assortment size and attribute quantity on the depth and content of consumer information searches. Design/methodology/approach For a computer-aided experiment using an information display board, participants (n = 393) were placed in a simulated shopping situation that involved choosing a product among three sets of frequently purchased, low-involvement, FMCG alternatives. Findings The findings show that when the assortment size increases, consumers acquire information from more products and cues but sacrifice product attributes. In particular, this sacrifice comes at the expense of secondary product attributes (e.g. nutrition information, country of origin), whereas primary product attributes (e.g. brand name, price) remain constant. Attribute quantity does not have a significant effect on information search. Practical implications Provided that several strategies rely on providing more information to consumers with the aim of making more deliberate and better choices, the findings suggest that they may have a limited effect in product categories in which the assortment size is wide. The authors discuss the implications for category management and public policy. Originality/value Information searches are measured by means of three different variables (searched cues, searched products and searched attributes), which enable a more complex exploration of the consumer information search process.


2013 ◽  
Vol 2013 ◽  
pp. 1-10 ◽  
Author(s):  
E. De Cuypere ◽  
K. De Turck ◽  
D. Fiems

Nowadays, customers request more variation in a company’s product assortment leading to an increased amount of parts moving around on the shop floor. To cope with this tendency, a kitting process can be implemented. Kitting is the operation of collecting the necessary parts for a given end product in a specific container, called a kit, prior to arriving at an assembly unit. As kitting performance is critical to the overall cost and performance of the manufacturing system, this paper analyses a two-part kitting process as a Markovian model. In particular, kitting is studied as a paired queue, thereby accounting for stochastic part arrivals, and kit assembly times. Using sparse matrix techniques, we assess the impact of kitting interruptions, bursty part arrivals and phase-type distributed kit assembly times on the behaviour of the part buffers. Finally, a cost-profit analysis of kitting processes is conducted and an approximation for a two-part kitting process is established.


2017 ◽  
Vol 59 (1) ◽  
pp. 6-14 ◽  
Author(s):  
Choongbeom Choi ◽  
Anna S. Mattila ◽  
Arun Upneja

Although consumer research has extensively examined the effect of product assortment on consumption choices, relatively little has been done on assortment pricing. To bridge that gap, we demonstrate that consumers react differently to assortments using parity versus differentiation pricing. Study 1, a field experiment, shows that the impact of assortment pricing on choice satisfaction is contingent on the level of uncertainty preference. For individuals with a low level of preference uncertainty, their choice satisfaction was significantly higher when all the menu items were priced at parity. Conversely, choice satisfaction was higher with varied pricing among people with high levels of preference uncertainty. In Study 2, we examine the moderating role of health consciousness on consumer reactions to parity versus differentiation pricing. The findings of Study 2 indicate that health consciousness influences consumer satisfaction with assortment pricing in a context of restaurant menus. Furthermore, findings from a moderated mediation analysis show that choice confidence is the psychological mechanism that underlies these effects. Taken together, these findings add to the relatively scant literature on assortment pricing.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Saqib Ali ◽  
Manit Mishra ◽  
Hafiz Muhammad Usama Javed

PurposeThe purpose of this study is to examine the association between mall personality, hedonic and utilitarian shopping value, and shoppers' well-being. The moderating effect of compulsive shopping on the association between both hedonic and utilitarian shopping value, and shoppers' well-being is also investigated.Design/methodology/approachThis study is quantitative in nature, and a purposive sampling technique is used. Data was collected through mall intercept survey. The authors collected 431 usable responses from respondents at two different malls in Lahore, Pakistan. PLS-SEM was employed to test the proposed hypotheses.FindingsResults indicate that mall personality significantly and positively influences both hedonic and utilitarian shopping value and shoppers' well-being. Similarly, hedonic shopping value has a significant and positive impact on shoppers' well-being, while utilitarian shopping value has a non-significant relationship with shoppers' well-being. Moreover, while compulsive shopping behaviour moderates the positive relationship between hedonic shopping value and shoppers' well-being, it does not moderate the relationship between utilitarian shopping value and shoppers' well-being.Originality/valueDespite the extant studies on brand and store personality on numerous retail outcomes, no study has examined the association between mall personality and shoppers' well-being. Another key contribution of this study is to examine moderation effect of compulsive shopping on the association between shopping value and shoppers' well-being. Additionally, this study enlightens mall administration to emphasise upon mall personality and hedonic shopping value so as to enhance shoppers' well-being, more so if its product assortment encourages compulsive shopping.


2021 ◽  
Vol 2021 ◽  
pp. 1-12
Author(s):  
Huu Q. Tran ◽  
Ca V. Phan ◽  
Quoc-Tuan Vien

Nonorthogonal multiple access (NOMA) and unmanned aerial vehicle (UAV) are two promising technologies for the wireless fifth generation (5G) networks and beyond. On the one hand, UAVs can be deployed as flying base stations to build line-of-sight (LoS) communication links to two ground users (GUs) and to improve the performance of conventional terrestrial cellular networks. On the other hand, NOMA enables the share of an orthogonal resource to multiple users simultaneously, thus improving the spectral efficiency and supporting massive connectivities. This paper presents two protocols, namely, cloud-based central station- (CCS-) based power-splitting protocol (PSR) and time-switching protocol (TSR), for simultaneous wireless information and power transmission (SWIPT) at UAV employed in power domain NOMA-based multitier heterogeneous cloud radio access network (H-CRAN) of Internet of Things (IoT) system. The system model with k types of UAVs and two users in which the CCS manages the entire H-CRAN and operates as a central unit in the cloud is proposed in our work. Closed-form expressions of throughput and energy efficiency (EE) for UAVs are derived. In particular, the EE is determined for the impacts of power allocation at CCS, various UAV types, and channel environment. The simulation results show that the performance for CCS-based PSR outperforms that for CCS-based TSR for the impacts of power allocation at the CCS. On the contrary, the TSR protocol has a higher EE than the PSR in the cases of the impact of various UAV types and channel environment. The analytic results match Monte Carlo simulations.


1962 ◽  
Vol 14 ◽  
pp. 415-418
Author(s):  
K. P. Stanyukovich ◽  
V. A. Bronshten

The phenomena accompanying the impact of large meteorites on the surface of the Moon or of the Earth can be examined on the basis of the theory of explosive phenomena if we assume that, instead of an exploding meteorite moving inside the rock, we have an explosive charge (equivalent in energy), situated at a certain distance under the surface.


1962 ◽  
Vol 14 ◽  
pp. 169-257 ◽  
Author(s):  
J. Green

The term geo-sciences has been used here to include the disciplines geology, geophysics and geochemistry. However, in order to apply geophysics and geochemistry effectively one must begin with a geological model. Therefore, the science of geology should be used as the basis for lunar exploration. From an astronomical point of view, a lunar terrain heavily impacted with meteors appears the more reasonable; although from a geological standpoint, volcanism seems the more probable mechanism. A surface liberally marked with volcanic features has been advocated by such geologists as Bülow, Dana, Suess, von Wolff, Shaler, Spurr, and Kuno. In this paper, both the impact and volcanic hypotheses are considered in the application of the geo-sciences to manned lunar exploration. However, more emphasis is placed on the volcanic, or more correctly the defluidization, hypothesis to account for lunar surface features.


1997 ◽  
Vol 161 ◽  
pp. 197-201 ◽  
Author(s):  
Duncan Steel

AbstractWhilst lithopanspermia depends upon massive impacts occurring at a speed above some limit, the intact delivery of organic chemicals or other volatiles to a planet requires the impact speed to be below some other limit such that a significant fraction of that material escapes destruction. Thus the two opposite ends of the impact speed distributions are the regions of interest in the bioastronomical context, whereas much modelling work on impacts delivers, or makes use of, only the mean speed. Here the probability distributions of impact speeds upon Mars are calculated for (i) the orbital distribution of known asteroids; and (ii) the expected distribution of near-parabolic cometary orbits. It is found that cometary impacts are far more likely to eject rocks from Mars (over 99 percent of the cometary impacts are at speeds above 20 km/sec, but at most 5 percent of the asteroidal impacts); paradoxically, the objects impacting at speeds low enough to make organic/volatile survival possible (the asteroids) are those which are depleted in such species.


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