Consumer self-concept and retail store loyalty: the effects of consumer self-concept on consumer attitude and shopping behavior among brand-specific and multi-brand retail stores

2021 ◽  
Author(s):  
Joseph F. Rocereto
GIS Business ◽  
2020 ◽  
Vol 14 (6) ◽  
pp. 1050-1061
Author(s):  
Sathish, ◽  
Rajendra Kumbharjuvenkar

The retail industry is changing worldwide, especially in developing nations. This retail transformation is a result of changing lifestyles, increased disposable income, growing brand consciousness and changing consumption patterns of consumers. In the process of meeting these growing expectations of consumers, there are noteworthy initiatives adopted by retail organizations. Brand equity of a retail store is seen as a major factor influencing buying decisions and repurchases intent of consumers’ world over.


2012 ◽  
Vol 1 (4) ◽  
pp. 9-21
Author(s):  
Susana Henriques Marques ◽  
Maria Santos

This study compares client perceptions of the global in-store environment applied to different retail store formats. Literature has shown that certain store attributes are important strategic differentiation tools for grocery retailers. A retail atmosphere can lead to success or failure of a business. Previous studies have neglected the current trend to the coexistence of different retail formats, under different brands but within the same organization. In these cases, a multi-banner company needs to customize the atmosphere to its customers in order to gain attention. This research is about the influence of the store format on the servicescape of the grocery retail stores. A survey was conducted of 302 hyper and supermarket customers. A range of atmospherics variables were considered, including some less studied, such as temperature and cleanliness. The results show that all the dependent variables are sensitive to store format, except cleanliness.


2019 ◽  
Vol 47 (4) ◽  
pp. 350-367 ◽  
Author(s):  
Wardah Irfan ◽  
Danish Ahmed Siddiqui ◽  
Waqar Ahmed

PurposeNowadays customers want to enjoy their shopping experience with convenience and maximum value for their money. The purpose of this paper is to examine the role of in-store logistics in crafting store image and perceived value to customers, thus creating satisfied and loyal customers.Design/methodology/approachA research framework was developed based on the review of relevant past research in the area of retail store service quality, perceived value, store image, customer loyalty and satisfaction. Valid data were gathered through a survey from 200 respondents who have shopping experience of small- and medium-sized retail store. Data are analysed through partial least square structural equation modelling (PLSSEM) using Smart PLS 3.2.4.FindingsThe findings of this study suggest that in-store logistics play a major role in developing customers’ satisfaction followed by store image and perceived value. Further, satisfied customers are expected to return to the same retail store, thus showing loyalty.Practical implicationsThis research provides insight into retail decisions makers regarding the factors which enhance customer satisfaction and retention. This study also helps marketers and operations managers to develop strategies for retail stores based on the findings of this research.Originality/valueFrom a retailer’s perspective the paper explains the factors empirically that impact shoppers in the retail store environment.


Sensors ◽  
2019 ◽  
Vol 19 (20) ◽  
pp. 4550 ◽  
Author(s):  
Vasilis Stavrou ◽  
Cleopatra Bardaki ◽  
Dimitris Papakyriakopoulos ◽  
Katerina Pramatari

This paper has developed and deployed a Bluetooth Low Energy (BLE) beacon-based indoor positioning system in a two-floor retail store. The ultimate purpose of this study was to compare the different indoor positioning techniques towards achieving efficient position determination of moving customers in the retail store. The innovation of this research lies in its context (the retail store) and the fact that this is not a laboratory, controlled experiment. Retail stores are challenging environments with multiple sources of noise (e.g., shoppers’ moving) that impede indoor localization. To the best of the authors’ knowledge, this is the first work concerning indoor localization of consumers in a real retail store. This study proposes an ensemble filter with lower absolute mean and root mean squared errors than the random forest. Moreover, the localization error is approximately 2 m, while for the random forest, it is 2.5 m. In retail environments, even a 0.5 m deviation is significant because consumers may be positioned in front of different store shelves and, thus, different product categories. The more accurate the consumer localization, the more accurate and rich insights on the customers’ shopping behavior. Consequently, retailers can offer more effective customer location-based services (e.g., personalized offers) and, overall, better consumer localization can improve decision making in retailing.


1977 ◽  
Vol 40 (6) ◽  
pp. 385-388 ◽  
Author(s):  
R. A. FIELD ◽  
F. C. SMITH ◽  
D. D. DEANE ◽  
G. M. THOMAS ◽  
A. W. KOTULA

Ground beef from two locker plants using beef trimmings, and two retail stores, using 4.5-kg chub packs of coarse-ground centrally packaged beef as a source of meat, was evaluated microbiologically on the first Monday and Wednesday of every other month for 14 months. Only slight variations in coliform, fecal coliform, coagulase-positive staphylococci, and aerobic plate counts by plant or retail store were noted. Both retail stores using chub packs showed average total aerobic plate counts of 3.5 × 106/g while one locker plant averaged 1.7 × 106/g and the other 7.7 × 106/g. Source of meat for ground beef and holding time of the meat contributed most to differences in microbiological quality. Overall, ground meat packaged on Monday had higher (P<05) average total aerobic plate counts (5.7 × 106/g) than that packaged on Wednesday (2.5 × 106/g) when more recent beef shipments were available. Coliform, fecal coliform, and coagulase-positive staphylococcus counts followed the same patterns as noted for total aerobic plate counts. Total aerobic plate counts in beef increased slightly in the locker plants where game was processed in the fall, in addition to beef. However, game meat did not cause Salmonella contamination of ground beef in plants where both game and beef were processed. Three Salmonella positive samples out of the 112 total ground beef samples and the 112 swabs from used grinders were isolated and serotyped.


Author(s):  
Mónica Cortiñas ◽  
Margarita Elorz ◽  
María L. Villanueva
Keyword(s):  

1941 ◽  
Vol 25 (6) ◽  
pp. 687-696
Author(s):  
H. E. Geiger

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