scholarly journals Determinants of Internet Bidders' Intention to Bid: Mediating Effects of Trust Transfer with TAM and Moderating Effect of Product Involvement

2013 ◽  
Vol 16 (4) ◽  
pp. 41-53
Author(s):  
박상철 ◽  
이민상
Keyword(s):  
Moderating Effect ◽  
Mediating Effects ◽  
Product Involvement ◽  
Trust Transfer

scholarly journals Understanding E-Commerce Consumers’ Repeat Purchase Intention: The Role of Trust Transfer and the Moderating Effect of Neuroticism

2021 ◽  
Vol 12 ◽  
Author(s):  
Hyeon Gyu Jeon ◽  
Cheong Kim ◽  
Jungwoo Lee ◽  
Kun Chang Lee
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Sem Analysis ◽  
Moderating Effect ◽  
Global Model ◽  
Positive Effects ◽  
Trust Transfer ◽  
Repeat Purchase

The dominant position of e-commerce is especially being articulated in the retailing industry once again due to several constraints that the world faces in the COVID-19 pandemic era. In this regard, this study explores the significant role of trust transfer (from offline to online) and the moderating effect of consumers’ neurotic traits in the framework of trust-satisfaction-repurchase intention in the e-commerce context based on a survey with 406 Korean e-commerce consumers. Moreover, a prediction-oriented segmentation (POS) technique combined with structural equation models (SEM) was utilized to reveal consumers’ probable hidden heterogeneous characteristics. The outcomes of the global model SEM analysis indicate that offline-online trust transference occurs in e-commerce, and the conveyed trust significantly influences satisfaction and consumers’ repeat purchase intention through satisfaction. Neuroticism also has significant positive effects on trust transfer in the global model. However, results in three subgroups generated by POS show heterogeneous characteristics that considerably differed from the global model test results. The implications from this study will be beneficial to field practitioners in the e-commerce industry in addressing the importance of trust transfer, negative neurotic traits as well as heterogeneous aspects of consumers.

scholarly journals PERAN KETERLIBATAN PRODUK DALAM MEMODERASI HUBUNGAN ANTARA KUALITAS LAYANAN DARING TERHADAP KEPUASAN DARING

2019 ◽  
pp. 288
Author(s):  
Miftahul Jannah ◽  
Sahid Susilo Nugroho ◽  
Indriyo Gitosudarmo
Keyword(s):  
Service Quality ◽  
Customer Service ◽  
Moderating Effect ◽  
Survey Method ◽  
Hierarchical Regression ◽  
Website Design ◽  
Product Involvement ◽  
Five Dimensions ◽  
Study Approach ◽  
The Relationship

Abstract: The Role of Product Involvement in Moderating the Relationship Between OnlineService Quality and Online Satisfaction. The moderating effect of product involvement on therelationship between e-service quality and e-satisfaction. This study is aimed to examine the effectof five dimensions of e-service quality: (1) website design, (2) reliability, (3) customer service,(4) security/privacy, and (5) after sales service, on e-satisfaction and e-loyalty. The study alsoanalyzed the moderating effects of product involvement on the relationship between e-servicequality and e-satisfaction. A quantitative study approach using survey method is adopted to reach228 respondents. The data is analyzed by simple, multiple , and hierarchical regression methods toexplore direct and moderating effect among intended variables. The study findings confirmed thatreliability, customer service, and after sales service have influenced e-satisfaction.Keywords: e-service quality; e-satisfaction; product involvement.

Organizational change and employee organizational identification: Mediation of perceived uncertainty

2013 ◽  
Vol 41 (6) ◽  
pp. 1019-1034 ◽  
Author(s):  
Jungsik Kim ◽  
Eugene Song ◽  
Seongsoo Lee
Keyword(s):  
Organizational Change ◽  
Organizational Identification ◽  
Moderating Effect ◽  
Employee Perceptions ◽  
Mediating Effect ◽  
Subjective Perception ◽  
Mediating Effects ◽  
Organizational Changes ◽  
Boundary Permeability ◽  
The Relationship

In this study we explored the relationship between organizational change and employee organizational identification by examining the mediating effects of perception of uncertainty. Considering the importance of an individual's subjective perception, we hypothesized that perceived pace and scope of organizational change would increase an employee's feelings of uncertainty, which would, in turn, result in stronger organizational identification. We also predicted that employee perceptions of boundary permeability between organizations would moderate the proposed relationships. Employees working in Korean firms participated in a survey to report on their experience of major organizational changes, their feelings of uncertainty, and organizational identification. The results of the analyses supported the proposed hypotheses: both the mediating effect of uncertainty and the moderating effect of boundary permeability. The managerial and theoretical implications of the findings are discussed.

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