How to Improve the International Communication of Sanxingdui Culture: A Contrastive Analysis of the Two Videos on You Tube – With the Inspiration from an Intercultural Anti-Tobacco Advertisement

2021 ◽  
Vol 7 (6) ◽  
pp. 5924-5936
Author(s):  
Bai Xiumin

Objectives: Anti-tobacco has been an international consensus for a very long time, and even all the countries in the world attempt to produce the thrilling advertisements to warn the smokers to quit smoking, but the stereotype is reducing its deterrent power now. So, a relaxing, intercultural anti-tobacco commercial appears to be effective, which inspires the author to think about the cross-cultural communication of a certain item. With Sanxingdui, the hottest cultural event in China, being a case, the article attempts to explore how to improve the international communication of a certain culture item. Methods: With data collection and comparison to demonstrate the actual effectiveness of Sanxingdui culture, the article proceeds from the “extension of man” theory in intercultural identity to propose several suggestions on how to promote its international communication from the perspective of “extension of culture” adapted from “extension of man”. Results: In the English-speaking world, Sanxingdui is faced with the insufficient quantity and poor quality of the propaganda products. Conclusions: Sanxingdui culture should take the intercultural perspective to redesign its overseas propaganda for the intercultural identity, as inspired from the intercultural anti-smoking advertisement.

2001 ◽  
Vol 18 (2) ◽  
pp. 257-299 ◽  
Author(s):  
James Bernard Murphy

For a long time, it seemed that Aristotelians and Kantians had little to say to each other. When Kant the moralist was known in the English-speaking world primarily from his Groundwork and his Critique of Practical Reason, Kant's conceptual vocabulary of “duty,” “law,” “maxim,” and “morality” appeared quite foreign to Aristotle's “virtue,” “end,” “good,” and “character.” Yet ever since philosopher Mary Gregor's Laws of Freedom, published in 1963, made Kant's The Metaphysics of Morals central to the interpretation of his ethical thought, it has become clear that such “Aristotelian” terms as virtue, end, good, happiness, and character are also central to Kant. Aristotelians and Kantians now see that they have plenty to say to each other, and they have gone from being adversaries to sharing a sometimes unprincipled urge to merge central aspects of Aristotle's and Kant's ethical thought.


Author(s):  
Craig Smith

Adam Ferguson was a Professor of Moral Philosophy at the University of Edinburgh and a leading member of the Scottish Enlightenment. A friend of David Hume and Adam Smith, Ferguson was among the leading exponents of the Scottish Enlightenment’s attempts to develop a science of man and was among the first in the English speaking world to make use of the terms civilization, civil society, and political science. This book challenges many of the prevailing assumptions about Ferguson’s thinking. It explores how Ferguson sought to create a methodology for moral science that combined empirically based social theory with normative moralising with a view to supporting the virtuous education of the British elite. The Ferguson that emerges is far from the stereotyped image of a nostalgic republican sceptical about modernity, and instead is one much closer to the mainstream Scottish Enlightenment’s defence of eighteenth century British commercial society.


2016 ◽  
Vol 45 (2) ◽  
pp. 41-54
Author(s):  
Terry Regier

Cultural norms and trends are often reflected in patterns of language use. This article explores cultural perceptions of Palestine and Palestinians in the English-speaking world, through two analyses of large linguistic datasets. The first analysis seeks to uncover current conceptions of participants in the Israel-Palestine conflict, by identifying words that are distinctively associated with those participants in modern English usage. The second analysis asks what historical-cultural changes led to these current conceptions. A general theme that emerges from these analyses is that a cultural shift appears to have occurred recently in the English-speaking world, marked by greater awareness of Palestinian perspectives on the conflict. Possible causes for such a cultural shift are also explored.


2020 ◽  
Vol 2 (4) ◽  
pp. 55-60
Author(s):  
Barbara E. Mundy

This collection of essays reconsiders a seminal 1961 article by George Kubler, the most important art historian of Latin America of the English-speaking world at the time of its writing. Often greeted with indifference or hostility, Kubler’s central claim of extinction is still a highly contested one. The essays in this section deal with Kubler’s reception in Mexico, the political stakes of his claim in relation to indigeneity, as well as the utility of Kubler’s categories and objects of “extinction” beyond their original framing paradigm.


Music Theory operates with a host of technical terms for concepts that appear straightforward but that conceal layers of complexity. This collection uncovers some of the richness and intricacy of these terms. Using a range of methods, from philosophical and historical contextualizations to cognitive and systematic approaches, and across a range of repertories, these essays aim to convey a fuller understanding of the terms music theorists employ every day in teaching and research. In so doing, the collection provides a panoramic view of the contemporary music-theoretical landscape, offering new perspectives on established concepts, seeking to expanding their purview to new repertories, and adding new concepts to the theorist’s toolkit. Taken as a whole, the concepts collected in this volume spotlight some of the guiding questions of music theory as it is currently practiced in the English-speaking world; they seek to broaden its foundational conversations to underline the ways in which music theory itself is evolving.


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