How to Improve the International Communication of Sanxingdui Culture: A Contrastive Analysis of the Two Videos on You Tube – With the Inspiration from an Intercultural Anti-Tobacco Advertisement

Objectives: Anti-tobacco has been an international consensus for a very long time, and even all the countries in the world attempt to produce the thrilling advertisements to warn the smokers to quit smoking, but the stereotype is reducing its deterrent power now. So, a relaxing, intercultural anti-tobacco commercial appears to be effective, which inspires the author to think about the cross-cultural communication of a certain item. With Sanxingdui, the hottest cultural event in China, being a case, the article attempts to explore how to improve the international communication of a certain culture item. Methods: With data collection and comparison to demonstrate the actual effectiveness of Sanxingdui culture, the article proceeds from the “extension of man” theory in intercultural identity to propose several suggestions on how to promote its international communication from the perspective of “extension of culture” adapted from “extension of man”. Results: In the English-speaking world, Sanxingdui is faced with the insufficient quantity and poor quality of the propaganda products. Conclusions: Sanxingdui culture should take the intercultural perspective to redesign its overseas propaganda for the intercultural identity, as inspired from the intercultural anti-smoking advertisement.

The Life and Death of a Child: Mortuary and Bodily Manifestations of Coast–Interior Interactions during the Late Formative Period (AD 100–400), Northern Chile

Camelid pastoralism, agriculture, sedentism, surplus production, increasing cultural complexity, and interregional interaction during northern Chile's Late Formative period (AD 100–400) are seen in the flow of goods and people over expanses of desert. Consolidating evidence of material culture from these interactions with a bioarchaeological dimension allows us to provide details about individual lives and patterns in the Late Formative more generally. Here, we integrate a variety of skeletal, chemical, and archaeological data to explore the life and death of a small child (Calate-3N.7). By taking a multiscalar approach, we present a narrative that considers not only the varied materiality that accompanies this child but also what the child's life experience was and how this reflects and shapes our understanding of the Late Formative period in northern Chile. This evidence hints at the profound mobility of their youth. The complex mortuary context reflects numerous interactions and long-distance relationships. Ultimately, the evidence speaks to deep social relations between two coastal groups, the Atacameños and Tarapaqueños. Considering this suite of data, we can see a child whose life was spent moving through desert routes and perhaps also glimpse the construction of intercultural identity in the Formative period.

Whale Watching Tours as a Cultural Object in Fiction – Jojo Moyes’ Silver Bay

This paper starts from Jojo Moyes’ novel Silver Bay, looking at the way in which it presents tourism related to sea life watching and at aspects of people’s existence in a territory that has this type of potential. One of the aims is to raise awareness in what regards the specificity of such beach areas, in terms of not only opportunities, but also threats to sea ecosystems posed by excessive modernization driven by economic interests. Another aim is to interpret phenomena and attitudes presented in the story from a theoretical background, to make visible what mindsets the actions and behaviors in the novel manifest, from those discussed in intercultural, identity and cultural studies, which represent the academic theoretical approach in this research. Examples of these would be uncertainty (in)tolerance, masculine versus feminine cultures, dominant versus harmonizing (outer-directed) attitudes towards the environment. Moreover, certain potential iconoclastic interpretations, such as mystical exaggeration when it comes to interpreting whale communication may be elucidated. The analysis starts with the outline of the story and focal points, then pinpoints the significant role of sea life tourism in the novel. Afterwards, it goes on to set the explanatory background by looking at the polarity old-new and further superposed oppositions, to subsequently get to the description of whale watching, whale behavior and animal-related issues, and finally look into the metaphor of seeing the human being as a whale. The conclusions sum up the main findings: the fiction under the lens here is informative and raises awareness related to the abovementioned aspects (cultural identity and profiles, intercultural contrastive interpretations, typical forms of tourism, ecosystem preservation, irresponsible or illegal actions). They point out as well the relevance and placement of the topic in modern approaches on tourism, environmental concerns, sustainability and wildlife preservation in general.

Struggles of Korean Second-Generation Leaders: Leaving the Immigrant Church

The Korean immigrant church has served as not only a religious institution but also a cultural base for the first generation of immigrants, who have a common interest in keeping their traditional values. Such an emphasis, however, has resulted in conflicts between the first and second generations. The purpose of this study is to explain the struggles of second-generation Korean American leaders that led them away from the first-generation immigrant church. Two main elements of the Asian culture emerged as the source of the intercultural identity struggle: (1) striving to maintain the honor balance and (2) struggling with due order.

THE CIVIC SELF-CONSCIOUSNESS OF CONTEMPORARY SECONDARY SCHOOL STUDENTS IN THE ASPECT OF THE HUMANISTIC PARADIGM OF EDUCATION

Civic self-consciousness is a topical issue in present-day Latvia. After regaining of independence and joining the European Union, there appeared an opportunity to ensure real freedom and genuine democracy for all inhabitants in Latvia. Thus, new conditions were created for the development of civic self-consciousness in senior secondary school students. New guidelines are developed in the European system of education according to the new understanding of humanism. The key reference-point is the understanding that the main goal of education is to support the development of personality that will become an EU citizen and a professional. The study established that it is necessary to develop civic self-consciousness so that Latvian secondary school students could become European-type citizens and professionals.The research deals with the analysis of a new model of education, the basis for developing civic self-consciousness in senior secondary school students. The research has determined the structure of civic self-consciousness and demonstrated the interconnectedness of its structural components (tolerance, responsibility and intercultural identity). The aim of the research: to analyse the possibilities of a new model of education in developing the civic self-consciousness of senior secondary school students, to determine its essence, structure and characteristics. The research methods include analysis, survey, testing, conversation, an ascertaining experiment, mathematical statistics. The research results: there was determined the structure of civic self-consciousness as a precondition for the development of civic self-consciousness in senior secondary school students and conducted the analysis of ideas concerning new humanism in education and a new model of education (education – culture – individual).

Phạm Duy Khiêm, classical reception, and colonial subversion in early 20th century Vietnam and France

The tradition of the Vietnamese reception of classical literature has not yet been examined, and this article is the first to venture into this intersection between Classics and Vietnamese studies. In this article, I focus on Phạm Duy Khiêm (1908–74) and his use of Classics to translate and mediate his Vietnamese heritage to his French audience. Phạm lived during a particularly turbulent time in Vietnamese history: he experienced Vietnam as a French protectorate called Annam, he witnessed his compatriots defy French rule and win independence for Vietnam, and he saw the civil war that challenged that new independence. Throughout these changing political contexts, Phạm navigated the politics of polarity that separated the colonizer from the colonized as he struggled to make sense of these supposedly irreconcilable differences between the two, which contested his own intercultural identity. In this article, I argue that Phạm used his classical education and its cultural capital not only to explain Vietnamese culture to his French audience, but also to elevate it as equal, and perhaps even superior, to that of the French and their supposed classical inheritance.