Study on the Impact of Design Satisfaction and Country-of-origin Image on Purchase Intentions, Depending on the Ages of Consumers and Interactions of Two Variables -Targeting Chinese Home Appliances-

2020 ◽  
Vol 26 (1) ◽  
pp. 273-283
Author(s):  
Hyeon Jin An ◽  
Bo Ram Park
Keyword(s):  
Country Of Origin ◽  
Purchase Intentions ◽  
Home Appliances ◽  
Country Of Origin Image ◽  
The Impact

The relationship between country‐of‐origin image and brand image as drivers of purchase intentions

2011 ◽  
Vol 28 (5) ◽  
pp. 508-524 ◽  
Author(s):  
Adamantios Diamantopoulos ◽  
Bodo Schlegelmilch ◽  
Dayananda Palihawadana
Keyword(s):  
Brand Image ◽  
Country Of Origin ◽  
Purchase Intentions ◽  
Country Of Origin Image ◽  
The Relationship

scholarly journals Country-of-Origin Effects on Consumer Buying Behaviours. A Case of Mobile Phones

2018 ◽  
Vol 13 (2) ◽  
pp. 179-201 ◽  
Author(s):  
Brenda Sevanandee ◽  
Adjnu Damar-Ladkoo
Keyword(s):  
Mobile Phones ◽  
Country Of Origin ◽  
Secondary Data ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Global Marketing ◽  
Country Of Origin Effects ◽  
Market Opportunities ◽  
Origin Effects ◽  
The Impact

AbstractIn the period of market globalisation, global trade has changed immensely. Country-of – origin play a significant role in global marketing as it has created huge market opportunities for both firm and countries around the globe. Many companies are venturing in overseas market as they would benefit from a larger market share and lower cost of the goods and hence, these companies have to mention about the country-of-origin on the label of their products so that consumers can know where the goods originate from. This research will enable entrepreneurs and businesses who are in the commercial industry to have a better insight on the perception of consumers about the country-of-origin effects in the context of brands of mobile phones. The study further highlighted about the impact of a country’s image on the consumers’ purchase intentions. For this study, both qualitative and quantitative approach were used and both primary and secondary data were captured with the usage of convenience sampling technique. With evolutions in technology and mobile phones sectors, it was imperative to investigate on the above topic so as to reveal insightful details about country-of-origin effect on consumer buying behaviours as well as on country-of-manufacture and country-of-assembly.

scholarly journals The Effect of Country‐of‐Origin Image on Purchase Intention. The Mediating Role of Perceived Quality and Perceived Price

2020 ◽  
Vol 5 (6) ◽  
Author(s):  
Amina Merabet
Keyword(s):  
Purchase Intention ◽  
Positive Impact ◽  
Country Of Origin ◽  
Perceived Quality ◽  
Mediating Role ◽  
Perceived Price ◽  
Country Of Origin Image ◽  
The Impact ◽  
The Relationship

This study aims to evaluate the impact of Country-of-origin image on purchase intention through two mediating variables (perceived quality and perceived price). After a short literature review, an empirical study was conducted among 120 participants. Results indicate that the country-of-origin Image has a positive impact on perceived quality and perceived price. They also highlight the mediating role of perceived price in the relationship between Country‐of‐origin image and purchase intention.

scholarly journals Exploring the Impact of Country-of-Origin Image and Purchase Intention in Cross-Border E-Commerce

2022 ◽  
Vol 30 (2) ◽  
pp. 1-20
Author(s):  
Ying Bao ◽  
Xusen Cheng ◽  
Alex Zarifis
Keyword(s):  
Purchase Intention ◽  
Country Of Origin ◽  
Product Evaluation ◽  
Purchase Behavior ◽  
Research Model ◽  
Level Of Involvement ◽  
Cross Border ◽  
Country Of Origin Image ◽  
The Impact

Product country-of-origin (COO) is now playing a central role in consumers’ purchase behavior. Previous studies have investigated several factors that impact COO. However, little attention has been paid to the impact of COO on consumers’ product evaluation on Chinese products, especially in the cross-border e-commerce context. Using a multi-methods design, this study first unearthed the antecedents of COO image towards Chinese products from the qualitative data in Study 1 by drawing on the legitimacy theory and then develops a contextual model of consumers’ product evaluation and purchase intention, integrating the role of a product with a different level of involvement. Using quantitative survey data from 252 foreign consumers, the study tests the research model in Study 2. The findings provide empirical evidence to support the model and highlight the importance of COO cues on foreign consumers’ purchase intention towards Chinese products. The results also enhance our understanding of consumers’ purchase decision in cross-border e-commerce.

scholarly journals THE IMPACT OF JORDAN'S COUNTRY OF ORIGIN IMAGE ON THE MENTAL IMAGE CARRIED BY CLOTHING CUSTOMERS

2017 ◽  
Vol 5 (5) ◽  
pp. 8-21
Author(s):  
Tareq N. Hashem ◽  
Diana (Moh’d Adnan) Rislan Homsi ◽  
Renad Mohammad Abu Qasheh ◽  
Mohammad Hasan Al_Sorike ◽  
Alaa Saleh Alasmar
Keyword(s):  
Country Of Origin ◽  
Mental Image ◽  
Convenience Sample ◽  
Comprehensive Strategy ◽  
Positive Attitudes ◽  
Gender And Age ◽  
Technological Developments ◽  
Country Of Origin Image ◽  
The Impact

The study aimed at examining the impact of Jordan's country of origin image on the mental image carried by clothing customers.  The used descriptive and analytical approach in which a questionnaire was used to collect the needed data from the sample of the study. A convenience sample consisted   of 400 employees. The data were analyzed through using SPSS. The study found that Jordanian consumers had positive attitudes towards it as a country of origin. Country of origin image has an impact on the mental image carried by clothing customers. The study also found that there is a statistical difference in impact of Jordan's country of origin image on the mental image carried by clothing customers due to Educational level only. Moreover the study found that there are no statistical differences in impact of Jordan's country of origin image on the mental image carried by clothing customers due to (Gender and age). The study recommended   that Jordanian institutions must set a comprehensive strategy for raising the quality of their products. That is because quality has a major impact upon enhancing the image of the country of origin and upon the way its products are evaluated. In addition national institutions must be more concerned with conducting more research and improvements in order to raise their levels of innovation and technological developments in clothing sector.

Exploring the impact of country-of-origin image and purchase intention in cross-border e-commerce

2022 ◽  
Vol 30 (2) ◽  
pp. 0-0
Keyword(s):  
Purchase Intention ◽  
Country Of Origin ◽  
Product Evaluation ◽  
Purchase Behavior ◽  
Research Model ◽  
Level Of Involvement ◽  
Cross Border ◽  
Country Of Origin Image ◽  
The Impact

Product country-of-origin (COO) is now playing a central role in consumers’ purchase behavior. Previous studies have investigated several factors that impact COO. However, little attention has been paid to the impact of COO on consumers’ product evaluation on Chinese products, especially in the cross-border e-commerce context. Using a multi-methods design, this study first unearthed the antecedents of COO image towards Chinese products from the qualitative data in Study 1 by drawing on the legitimacy theory and then develops a contextual model of consumers’ product evaluation and purchase intention, integrating the role of a product with a different level of involvement. Using quantitative survey data from 252 foreign consumers, the study tests the research model in Study 2. The findings provide empirical evidence to support the model and highlight the importance of COO cues on foreign consumers’ purchase intention towards Chinese products. The results also enhance our understanding of consumers’ purchase decision in cross-border e-commerce.

scholarly journals The Perceived Country Of Origin Images In Turkey

2010 ◽  
Vol 9 (8) ◽  
Author(s):  
Mehmet Tigli ◽  
Serdar Pirtini ◽  
Y. Can Erdem
Keyword(s):  
Country Of Origin ◽  
Purchase Intentions ◽  
The State ◽  
Product Categories ◽  
Quality Perceptions ◽  
Quality Of Products ◽  
Country Of Origin Image ◽  
Made In

The purpose of this study is to investigate the effect of country-of-origin image in quality perceptions of Turkish consumers. Since the research already supports the fact that country-of-origin image reflects a consumer’s general perception about the quality of products made in a particular country and the nature of people from that country, the authors aimed to search how consistent the Turkish consumers are in perceiving some products/product groups and the countries those products are associated with. The objective is to assess the matching of perceptions of some country images and the products. Both the product-country and the country-product match information can be used to assess consumers’ purchase intentions by both marketing practitioners and the state authorities in managing country images. This study examined country-of-origin in terms of the fit between countries and product categories as perceived by a sample of 500 students/professionals in both major universities and numerous business institutions in Turkey. The findings indicated that the respondents were not consistent in associating the names of the products and the names of the countries with each other.

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