scholarly journals Country-of-Origin Effects on Consumer Buying Behaviours. A Case of Mobile Phones

2018 ◽  
Vol 13 (2) ◽  
pp. 179-201 ◽  
Author(s):  
Brenda Sevanandee ◽  
Adjnu Damar-Ladkoo
Keyword(s):  
Mobile Phones ◽  
Country Of Origin ◽  
Secondary Data ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Global Marketing ◽  
Country Of Origin Effects ◽  
Market Opportunities ◽  
Origin Effects ◽  
The Impact

AbstractIn the period of market globalisation, global trade has changed immensely. Country-of – origin play a significant role in global marketing as it has created huge market opportunities for both firm and countries around the globe. Many companies are venturing in overseas market as they would benefit from a larger market share and lower cost of the goods and hence, these companies have to mention about the country-of-origin on the label of their products so that consumers can know where the goods originate from. This research will enable entrepreneurs and businesses who are in the commercial industry to have a better insight on the perception of consumers about the country-of-origin effects in the context of brands of mobile phones. The study further highlighted about the impact of a country’s image on the consumers’ purchase intentions. For this study, both qualitative and quantitative approach were used and both primary and secondary data were captured with the usage of convenience sampling technique. With evolutions in technology and mobile phones sectors, it was imperative to investigate on the above topic so as to reveal insightful details about country-of-origin effect on consumer buying behaviours as well as on country-of-manufacture and country-of-assembly.

scholarly journals Assessing Country-Of-Origin Effects: The Impact Of An International Event

2011 ◽  
Vol 21 (3) ◽  
Author(s):  
Yoon C. Cho ◽  
Joseph Ha
Keyword(s):  
Country Of Origin ◽  
Brand Name ◽  
Font Size ◽  
Prior Beliefs ◽  
Country Of Origin Effects ◽  
Origin Effects ◽  
International Event ◽  
The Impact ◽  
Made In

<p class="MsoNormal" style="text-justify: inter-ideograph; text-align: justify; margin: 0in 0.6in 0pt 0.5in;"><span style="font-size: 10pt; mso-bidi-font-style: italic;"><span style="font-family: Times New Roman;">This study is to investigate how consumers&rsquo; attitudes toward brands/products manufactured by a country are affected by an international event. Authors explored that consumers&rsquo; attitudes toward brand &ldquo;made in ___&rdquo; are affected by various constructs, such as prior beliefs about the products&rsquo; attributes, the country&rsquo;s image along with the brand name, and attitudes toward the advertising during an international event. </span></span></p>

scholarly journals The Psychology of Country-of-Origin Effects

2006 ◽  
pp. 102-108
Author(s):  
Peeter W. J. Verlegh
Keyword(s):  
Country Of Origin ◽  
Consumer Product ◽  
Product Evaluations ◽  
Scientific Support ◽  
Country Of Origin Effects ◽  
Origin Effects ◽  
Marketing Variables ◽  
The Impact ◽  
Domestic Products ◽  
Product Origin

The impact of product origin on consumer product evaluations is well-documented, and several types of influence have been described in the literature. In this paper, the author will first describe some of the practical and scientific support for this effect, and then focus on the psychology behind the country-of-ori­gin effect. Drawing from recent studies, this paper will review cognitive, affective and normative country­-of-origin effects, and discuss the mechanisms behind the. Special attention will be paid to the general pref­erence for domestic products over foreign alternatives, and to the interaction between country of origin and other marketing variables, such as advertising.

Country of origin effects: a literature review

1998 ◽  
Vol 16 (3) ◽  
pp. 150-199 ◽  
Author(s):  
Khalid I. Al‐Sulaiti ◽  
Michael J. Baker
Keyword(s):  
Literature Review ◽  
Country Of Origin ◽  
Country Of Origin Effects ◽  
Origin Effects

scholarly journals INTEGRATING THE IMPACT OF COUNTRY OF ORIGIN (COC) AND CONSUMER ETHNOCENTRISM (CE) ON GLOBAL MARKETING (GM) AND GROWING CONSUMER TRENDS (GCT) EVIDENCES FROM PHARMACEUTICAL INDUSTRIES IN INDONES

2017 ◽  
Vol 11 (1) ◽  
Author(s):  
Kardison Lumban Batu
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Country Of Origin ◽  
Equation Modeling ◽  
Global Marketing ◽  
Consumer Ethnocentrism ◽  
Independent Variables ◽  
Pharmaceutical Industries ◽  
The Impact

The current research is empirically investigated the impact of country of origin and consumer ethnocentrism on growing customer trend directly also through global marketing as mediating variable. It is also assessed the impact of global marketing on growing consumer trend. By deploying Structural Equation Modeling with AMOS, three independent variables were analyzed, country of origin (CoC), global marketing (GM), consumer ethnocentrism (CE) and growing consumer trend (GCT) as dependent variable. The findings showed that both country of origin (CoC) and consumer ethnocentrism (CE) have significant effect on global marketing (GM) as well as on growing consumer trend (GCT). Further, global marketing (GM) successfully mediated and showed significant effect of both country of origin and consumer ethnocentrism. Finally global marketing has significant impact on growing consume trend.

scholarly journals DAMPAK LETUSAN GUNUNG KELUD TERHADAP PELAKU USAHA PERIKANAN DI KABUPATEN KEDIRI, PROVINSI JAWA TIMUR

2014 ◽  
Vol 4 (2) ◽  
pp. 157
Author(s):  
Maulana Firdaus ◽  
Radityo Pramoda ◽  
Maharani Yulisti
Keyword(s):  
Social Status ◽  
Seed Production ◽  
Social Impact ◽  
Secondary Data ◽  
Sampling Technique ◽  
Total Loss ◽  
Purposive Sampling ◽  
Average Value ◽  
The Status ◽  
The Impact

Penelitian ini bertujuan untuk mengkaji dampak letusan Gunung Kelud terhadap pelaku usaha perikanan khususnya di Kabupaten Kediri. Penelitian dilaksanakan pada bulan April-Mei 2014 denganfokus lokasi penelitian di Kecamatan Pare, Kabupaten Kediri yang merupakan sentra penghasil benih ikan lele. Data primer dan sekunder digunakan dalam penelitian ini. Informan ditentukan dengan menggunakan teknik purposive sampling. Data yang diperoleh kemudian dianalisis secara kualitatif. Hasil penelitian menunjukkan bahwa letusan Gunung Kelud sangat berdampak pada masyarakat perikanan di Kabupaten Kediri baik secara sosial maupun ekonomi. Dampak secara sosial berupa perubahan status pembudidaya, perubahan sosial dan perubahan mata pencaharian. Secara ekonomi, dampak letusan Gunung Kelud menyebabkan 274 pembudidaya di 16 kecamatan mengalami kerugian dengan total kerugian sebesar 3,9 milyar rupiah. Rata-rata nilai kerugian yang dialami oleh setiap pembudidaya adalah 14,4 juta rupiah per orang yang meliputi kematian ikan, kematian benih ikan, kematian induk ikan, rusaknya kolam ikan, serta rusaknya peralatan budidaya.Title: The Impact of Mount Kelud Eruption To Fisheries Bussinessin Kediri District, East Java ProvinceThis study aims to assess the impact of the Kelud eruption on fisheries sector in Kediri. The study was conducted in April-May 2014 with a focus on research location in Pare Subdistrict, KediriDistrict which is the catfish seed production centers. Primary and secondary data used in this study. Informants were selected using purposive sampling technique. Data were analyzed qualitatively. The results showed that the Mount Kelud eruption greatly affected to the fisheries sector in Kediri, both socially and economically. Social impact in the form of changes in the status of farmers, changes in social status and changes in livelihood. Economically, the impact of the Kelud eruption caused 274 farmers in 16 districts experienced a loss with a total loss of 3.9 billion dollars. The average value of the losses suffered by each cultivator is 14.4 million dollars per person death of seeds, death of fish, damage to fishponds, and the destruction of farming equipment.

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