An Empirical Study on Factors Influencing the Usage Intent of Mobile Commerce in China

2018 ◽  
Vol 22 (2) ◽  
pp. 145-190
Author(s):  
Seong-Hwan Yoon
Author(s):  
Joaquin Aldas-Manzano ◽  
Carla Ruiz-Mafe ◽  
Silvia Sanz-Blas

The chapter aims to present an in-depth study of the factors influencing mobile commerce adoption. The authors analyze the influence of Mobile use experience, ICT ownership, Mobile affinity and Mobile Commerce compatibility in the m-commerce adoption decision. After identifying the key drivers of Mobile shopping adoption, the second part of the chapter presents an empirical study of the Spanish market. Results based on a sample of 470 Mobile users show that Mobile affinity, ICT ownership, and m-shopping compatibility are positive key drivers of M-shopping adoption. Mobile use experience has no significant influence on m-shopping adoption. This chapter will give managers and students insight into the Mobile Commerce industry and the different factors that influence m-commerce adoption. In addition, these factors can be applied to the specific context of the Spanish market.


2021 ◽  
Vol 24 (3) ◽  
pp. 315
Author(s):  
Parul Bajaj ◽  
Fatehi Almugari ◽  
Mosab I. Tabash ◽  
Majed Alsyani ◽  
Imran Saleem

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