When the literature of tourism higher education is concerned, Scholars from China and abroad have had a relatively deep and broad research in the field of the characteristics of tourism theory, according to which the curriculum system and teaching methods are designed, while at the same time, there is research vacancy when we look into the field of the practical ways of successful cultivating of tourism bachelor’s theory system. Thus, the article first proves the necessity of reading guidance to classics in professional curriculum of tourism higher education through theoretical analyzing of the interdisciplinary characteristics of tourism major and the human resource demands of tourism industry in China; then the empirical study and quantitative analysis of the effects and influential factors of classics reading guidance in tourism academic classes are made, according to these analysis, the article draws an conclusion that during the teaching of professional courses, the initiatives of the under-graduates to take part in the reading of classics should be attached full importance to in the syllabus; the effects of classics reading should try to be improved through the organization of specialized courses teaching; the input of students’ classics reading should be strengthened by the design of the cultivating methods; and the teaching resources should be optimized to provide better environment for classics reading. Besides these suggestions, four implementation methods are also provided as the conclusion.
An Empirical Study on the Influential Factors and Political Effects of Materialism and Postmaterialism
