Developing and Validating an Instrument for Social Content Management

2020 ◽  
Vol 10 (1) ◽  
pp. 239
Author(s):  
Wan Azlin Zurita Wan Ahmad ◽  
Muriati Mukhtar ◽  
Yazrina Yahya
Keyword(s):  
Content Management ◽  
Social Content

Social Content Management: A Study on Issues and Challenges

2018 ◽  
pp. 3-9
Author(s):  
Wan Azlin Zurita Wan Ahmad ◽  
Muriati Mukhtar ◽  
Yazrina Yahya
Keyword(s):  
Content Management ◽  
Social Content

scholarly journals A Social Content Management Model based on the DART Model

2017 ◽  
Vol 14 (1) ◽  
pp. 25-33 ◽  
Author(s):  
Wan Azlin Zurita Wan Ahmad ◽  
Muriati Mukhtar
Keyword(s):  
Content Management ◽  
Management Model ◽  
Social Content ◽  
Model Based

Validating the Social Content Management Framework: A Delphi Study

2018 ◽  
Vol 53 ◽  
pp. 49-60
Author(s):  
Wan Azlin Zurita Wan Ahmad ◽  
Muriati Mukhtar ◽  
Yazrina Yahya
Keyword(s):  
Delphi Study ◽  
Content Management ◽  
Social Content ◽  
Management Framework ◽  
The Social

scholarly journals Defining social content and social content management: Service science perspective

2020 ◽  
Vol 17 (3) ◽  
pp. 1453
Author(s):  
Wan Azlin Zurita Wan Ahmad ◽  
Muriati Mukhtar ◽  
Yazrina Yahya
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Social Interactions ◽  
Content Management ◽  
Service Science ◽  
Management Service ◽  
Social Content ◽  
Definition Of

<p>Social media enables unlimited open interactions between organisations and customers. Social content resulting from social media interactions are of immense value and could be beneficial to both organisations and customers. Well managed social content could be used as a basis for producing service innovations offered by the organisations. However, the meaning of social content and its definition is not clearly articulated in the literature. This led to an equally limited meaning of social content management. In this regard, this article proposed that the definition of social content and social content management should be developed from the service science perspective. This is necessary to capture the essential facet of social interactions, that of value co-creation. Both definitions are developed through a triangulation process namely, literature review and a series of interviews with experts. With the proposed definition of social content and social content management, it is hoped that it would enhance the understanding of both concepts thus leading to a more effective way of managing social content.</p>

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