scholarly journals The Role of Marketing Capabilities in Firm’s Success

2014 ◽  
Vol 2 (1) ◽  
pp. 57-64
Author(s):  
Alharbi Adel Saleh M
Keyword(s):  
Literature Review ◽  
Organizational Performance ◽  
Market Performance ◽  
Organizational Outcomes ◽  
Global Markets ◽  
Extensive Literature ◽  
Marketing Capabilities ◽  
Extensive Literature Review

In our study, we review existing literature with the purpose of illustrating the significance of marketing capabilities and further reconstructing the path from marketing capabilities to organizational outcomes, thus explaining how positive market performance of company is achieved. In the first step, we constructed the path from marketing capabilities to positive organizational performance. Further, we explored certain antecedents of marketing capabilities in order to understand the concept of capabilities deeper. Implications for companies operating on global markets and recommendations have been presented on the basis of extensive literature review.

Website Accessibility and the Role of Accessibility Statements

2010 ◽  
pp. 166-190
Author(s):  
C M Parkinson ◽  
C. W. Olphert
Keyword(s):  
Literature Review ◽  
Best Practice ◽  
Current Practice ◽  
Detailed Examination ◽  
Extensive Literature ◽  
Disabled People ◽  
Large Sample ◽  
Extensive Literature Review

This chapter defines accessibility in the broader context of usability and explains the importance of making websites accessible as well as usable. It then focuses on one particular aspect of website accessibility – the accessibility statement, which is a declaration on a website about the accessibility of the site to disabled people and others with accessibility needs. This chapter argues that accessibility statements can play an important part in website accessibility if they are appropriately designed and targeted. Based on an extensive literature review and detailed examination of a large sample of accessibility statements, the chapter presents an overview of current practice and usage, raises and discusses the problematic issues that arise when developing accessibility statements, and provides recommendations for best practice.

Gaming Literacies and Learning

2017 ◽  
pp. 79-95 ◽  
Author(s):  
Hui-Yin Hsu ◽  
Shiang-Kwei Wang
Keyword(s):  
Literature Review ◽  
Future Research ◽  
Extensive Literature ◽  
Educational Context ◽  
Information Communication ◽  
Extensive Literature Review ◽  
Definition Of ◽  
Communication And Technology

This book chapter summarizes an extensive literature review on gaming literacies and learning. It carefully examines the definition of gaming literacies from both message consumption and production perspectives, stemming from the definition of foundational literacies and information communication and technology (ICT) literacies. We establish a framework based on Bloom's taxonomy to explore the role of gaming literacies on learners' cognitive, affective and psychomotor domains. We discuss the implications for teachers to adopt games in the classroom, possible problems and concerns to have learners play games, synthesize practices for using games in educational context, and provide suggestions for future research.

SUPPLIER INNOVATIVENESS AND SUPPLIER PRICING: THE ROLE OF PREFERRED CUSTOMER STATUS

2011 ◽  
Vol 15 (01) ◽  
pp. 1-27 ◽  
Author(s):  
HOLGER SCHIELE ◽  
JASPER VELDMAN ◽  
LISA HÜTTINGER
Keyword(s):  
Literature Review ◽  
Conceptual Framework ◽  
Extensive Literature ◽  
Missing Link ◽  
Extensive Literature Review ◽  
Collaborative Innovation ◽  
Different Types ◽  
Supplier Relations ◽  
D Investment

In this article, we study the antecedents of supplier innovativeness and supplier pricing. Based on an extensive literature review, we identify different types of antecedents: (1) 'technical' antecedents, which include the capabilities of suppliers to innovate (such as their level of R&D investment) and (2) 'behavioural' antecedents, which focus on the position of the buyer as a supplier's preferred customer. We hypothesise that the two antecedents influence supplier innovativeness in a positive way. Furthermore, we analyse supplier pricing behaviour. We assume that suppliers' awareness of their capabilities to innovate might provoke them to charge unfair prices, while preferred customer status may reverse this tendency and lead to more benevolent supplier pricing behaviour. We test the conceptual framework using a sample of 166 buyer-supplier relations. We find out that technical and behavioural antecedents can explain supplier innovativeness to a large extent, with the role of preferred customer status striking out. Remarkably, whereas we expected that suppliers who are involved in innovation would be found to charge higher prices for their contributions to newly developed products, our results show that this effect is not statistically significant. The missing link between supplier pricing and supplier innovativeness can encourage firms to engage in collaborative innovation, at all, because buyers do not need to fear being overcharged. Implementing a preferred customer policy can improve the conditions for innovating with suppliers.

Die kognitive Legitimität aus Kundensicht im Kontext neuer Unternehmen

2021 ◽  
Author(s):  
Miriam Lohrmann
Keyword(s):  
Literature Review ◽  
Three Dimensional ◽  
Dimensional Structure ◽  
Extensive Literature ◽  
Extensive Literature Review ◽  
New Business ◽  
Potential Customers ◽  
Cognitive Legitimacy

Customer cognitive legitimacy is an important factor in a new business venture’s survival. Based on an extensive literature review of customer cognitive legitimacy, this book examines the consistent conceptualisation of the concept and its dimensional structure. This consistent conceptualisation facilitates the development of the reliable and valid three-dimensional customer cognitive legitimacy scale in 10 studies. The scale is based on potential customers’ interest in acquiring knowledge about a product and the company responsible for it, their perception of the company’s and the product’s future, and their perception of how competent the company’s managers are.

scholarly journals Marketing Ethics and Relationship Marketing - An Empirical Study that Measure the Effect of Ethics Practices Application on Maintaining Relationships with Customers

2016 ◽  
Vol 9 (9) ◽  
pp. 78 ◽  
Author(s):  
Muhammad Alshurideh ◽  
B. H. Al Kurdi ◽  
Anu Vij ◽  
Zaid Obiedat ◽  
Abdallah Naser
Keyword(s):  
Literature Review ◽  
Empirical Study ◽  
Relationship Marketing ◽  
Strong Influence ◽  
Marketing Ethics ◽  
Extensive Literature ◽  
Telecommunication Sector ◽  
Ethical Practices

<p>The purpose of this study is to measure the effect of ethics embedded practices on maintaining long-term relationships with customers. Based on an extensive literature review, four elements of marketing ethics, namely, honesty, autonomy, privacy and transparency were identified and examined by utilizing a sample of 360 participants. Adopting a quantitative approach, the study conducted on telecommunication sector subscribers revealed that the elements of marketing ethics affected an organization’s ability of maintaining long-term relationships with customers and had a strong influence on feedback, transparency and privacy. The results also showed the crucial role of generating feedback from customers for creating and maintaining long-term relationships. The results will enable marketers to not only analyze the importance of adopting ethical practices in their strategies but also the relative relevance of these practices as perceived by customers.</p>

scholarly journals Taman Mini Indonesia Indah sebagai Bagian dari Fenomena Taman Budaya Dunia

Humaniora ◽  
2012 ◽  
Vol 3 (2) ◽  
pp. 455
Author(s):  
Anak Agung Ayu Wulandari
Keyword(s):  
Literature Review ◽  
Qualitative Method ◽  
Open Space ◽  
Extensive Literature ◽  
Theme Park ◽  
Theme Parks ◽  
Educational Value ◽  
European Model ◽  
Extensive Literature Review ◽  
Worldwide Phenomenon

Cultural display in an open space or known as cultural parks appears rapidly as a worldwide phenomenon. From the European model which has a strong educational value, to the Asian parks which not only has educational function, but also has recreational purposes. So many types and characteristics of these parks, researches give them different names, thodse are Open-air museums, Ethnographic Theme Parks or even Theme Parks. Taman Mini Indonesia Indah as a part of this phenomenon was built first and foremost for educational purposes, therefore Taman Mini can be considered as an open-air museum. However, since Taman Mini also has recreational purposes, others can argue that Taman Mini is a theme park. Qualitative method will be used for this research, through observation to Taman Mini Indonesia Indah, followed by extensive literature review. With these data along with a table which points out the distinction between museum and theme parks. It can  be concluded that Taman Mini is a Theme Park.   

Introduction

2017 ◽  
Author(s):  
Christopher Rosenmeier
Keyword(s):  
Literature Review ◽  
Chinese Literature ◽  
Popular Literature ◽  
Extensive Literature ◽  
Republican Period ◽  
Extensive Literature Review ◽  
Chinese Studies ◽  
Shanghai School ◽  
New Literature

This chapter provides an introduction to Xu Xu and Wumingshi and covers the book’s structure and methodology. It critiques the various terms that are used in both English and Chinese studies to categorise popular Chinese literature in the Republican period and it discusses the basis of the established divide between elite “new literature” (xin wenxue) and the much-castigated popular literature in China. It is argued that the term “Shanghai School” (haipai), a concept covering Shanghai popular literature from the 1920s to the 1940s, is too broad to be useful in analysing literature from this period or distinguishing between literary trends. The chapter also contains an extensive literature review, covering both English and Chinese works as they pertain to this study.

Sign in / Sign up

Export Citation Format

Share Document