Medical Discourse Analysis in Medical Ads : Body. Technology. Expertize

2019 ◽  
Vol 35 (1) ◽  
pp. 97-120
Author(s):  
Ji Young Hwang
2021 ◽  
Vol 1 (193) ◽  
pp. 321-326
Author(s):  
Valery Mykhaylenko

This paper addresses the challenges of downtoning the speaker’s probability in discourse and revealing its means of expression. A study of objective statements in various discourse registers using the linguistic category of modality has potency of investigating the correlation of hedging and the type of modality which is considered to be an aspect of interpersonal metafunction in language competence (Aumuller, 2014). The term "modality" shares a range of concepts within the fields ofphilosophy, morphology, syntax, semantics, and discourse-analysis. Studies on modality as an interpersonal metafunction in Systemic Functional Linguistics have in the literature, mainly focused on variants of genres and/or discourse namely; conservative, legal, media, literary, academic, political and medical discourse as well as the contemporary English usage (Jespersen, 1924). The present paper continues the author’s] series on hedging in discourse (Mykhaylenko, 2017). The discourse strategy of hedging/downtoning seems to play a paramount role in discourse: the speaker gives the hearer a possibility to objectively interpret his/her intentional meaning, on the other hand, the hearer expects a definite deontic constituent on the part of the speaker. Based on quantitative and qualitative methods, the article argues that the use of modal expressions can be better explained as reflecting the strategies of hedging used by writers for dealing with the social conditions. Within critical discourse analysis, modality is understood as encompassing much more than simply the occurrence of overt modal auxiliaries such as may, might, can, could, will, would, shall, should, must, and ought (Fowler, 1985). Rather, modality concerns the speaker's attitude toward and/or confidence in the proposition being presented.


2017 ◽  
Vol 23 (2) ◽  
pp. 148-160 ◽  
Author(s):  
Monika Stelzl ◽  
Brittany Stairs ◽  
Hannah Anstey

This study examined the ways in which the meaning of ‘sexual problems’ is constructed and defined in undergraduate human sexuality textbooks. Drawing on feminist and critical discourse frameworks, the dominant as well as the absent/marginalized discourses were identified using critical discourse analysis. Sexual difficulties were largely framed by the American Psychiatric Association’s Diagnostic and Statistical Manual of Mental Disorders. Thus, medical discourse was privileged. Alternative conceptualizations and frameworks, such as the New View of Women’s Sexual Problems, were included marginally and peripherally. We argue that current constructions of sexuality knowledge reinforce, rather than challenge, existing hegemonic discourses of sexuality.


2021 ◽  
pp. 163-181
Author(s):  
Hayat Djaoudi

A través de este artículo, que se enmarca en el campo disciplinar del análisis del discurso, intentaremos identificar las principales estrategias conversacionales desplegadas en el discurso médico mediado, apoyándonos en una entrevista exclusiva emitida en el canal de televisión BFMTV. Más precisamente, destacaremos las especificidades discursivas propias de este tipo de comunicación y analizaremos de cerca la dinámica interactiva y los comportamientos lingüísticos específicos de los interlocutore Through this article, which falls within the disciplinary field of discourse analysis, we will try to identify the main conversational strategies deployed in mediated medical discourse, by relying on a corpus made up of an exclusive interview broadcast on the BFMTV television channel. More precisely, we will highlight the specific discursive features specific to this type of communication and will closely analyze the interactive dynamic and the specific language behaviors of the interlocutors.


2019 ◽  
Vol 42 ◽  
Author(s):  
Giulia Frezza ◽  
Pierluigi Zoccolotti

Abstract The convincing argument that Brette makes for the neural coding metaphor as imposing one view of brain behavior can be further explained through discourse analysis. Instead of a unified view, we argue, the coding metaphor's plasticity, versatility, and robustness throughout time explain its success and conventionalization to the point that its rhetoric became overlooked.


2002 ◽  
Vol 47 (2) ◽  
pp. 202-205
Author(s):  
Richard J. Gerrig
Keyword(s):  

1983 ◽  
Vol 28 (1) ◽  
pp. 60-61
Author(s):  
Dell Hymes

2008 ◽  
Author(s):  
Linda M. McMullen
Keyword(s):  

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