scholarly journals Customer And Market Orientation Within AACSB Member Business Schools: Comparative Views From Three Levels Of Administrators

2010 ◽  
Vol 3 (7) ◽  
pp. 79-92 ◽  
Author(s):  
Robert L. Webster ◽  
Kevin L. Hammond ◽  
James C. Rothwell
Keyword(s):  
Higher Education ◽  
Organizational Performance ◽  
Market Orientation ◽  
Business School ◽  
Department Chairs ◽  
Business Schools ◽  
Mail Survey ◽  
Research Process ◽  
Vice Presidents ◽  
Marketing Department

This paper is part of a stream of research dealing with customer and market orientation within higher education, specifically within business schools holding membership in AACSB-International. A market orientation strategy leading to a customer and market-oriented organizational culture is based upon the acceptance and adoption of the marketing concept.  The market-oriented organization recognizes the importance of coordinating the activities of all departments, functions, and individuals in the organization to satisfy customers by delivering superior value.  The market-oriented organization continually monitors customer information, competitor information, and marketplace information to design and provide superior value to its customers.  Theory and empirical research suggest that higher levels of customer and market orientation result in a greater ability of the organization to reach its objectives, in other words, higher levels of organizational performance.  This paper extends the current research on the use of the market orientation strategy by reporting and analyzing customer and market orientation levels (scores) toward two customer groups within AACSB member business schools.  The two customer groups studied were students and employers of students.  Data input from three separate administrative levels having responsibilities associated with the business school were collected and analyzed.  The administrators participating in the study were academic vice-presidents, business school deans and marketing department chairs. A critical underlying question in the research is whether students and employers of students are viewed as customers by higher education administrators.  Comparisons of the various reported scores are made against a benchmark established in the marketing literature and then are compared by administrative group against one another.  The university academic vice-presidents, business school deans, and marketing department chairs were surveyed by way of a national mail survey.  All administrators were from colleges or universities holding membership in AACSB-International. 102 Vice-Presidents, 141 Business School Deans, and 94 Marketing Department Chairs responded.  The paper presents details of the research process, findings, statistical inferences, and discusses the implications of the research for schools of business and academic marketing departments.

scholarly journals Towards sustainable capitalism in the development of higher education business school curricula and management

2014 ◽  
Vol 28 (5) ◽  
pp. 523-545 ◽  
Author(s):  
Peter Beusch
Keyword(s):  
Higher Education ◽  
Business School ◽  
Business Schools ◽  
Broad Class ◽  
Single Case ◽  
Content Type ◽  
External Forces ◽  
Education Business ◽  
School Curricula

Purpose – The purpose of this paper is to account for, and conceptualize, the internal and external forces that influence higher education business schools as they strive to integrate sustainability issues into their curricula in the effort to achieve a more sustainable (yet capitalist) world. Design/methodology/approach – A case study approach is used for the research, which is grounded in the relevant literature, to investigate sustainable development issues in the context of a Swedish business school (university level). The empirical data consists of a review of internal documents plus e-mail surveys and interviews and discussion seminars with university teachers/researchers and key administrators. Findings – Two tentative models are presented that map the various internal and external forces behind business schools’ curriculum change. One important finding describes how supply and demand influences business schools and recruiters of business students. Research limitations/implications – Because this research is based on a single case study, the analysis and the mapping in the paper are somewhat limited in their general applicability. However, the research context of the business school permits drawing conclusions that may apply to a broad class of colleges or departments in higher education. In addition, because the research is supported by significant ideas from the literature, general inferences may be drawn about business school curricula. Originality/value – The two tentative models provide a holistic framework that adds to the understanding of the composition and interrelationship of influential forces on business schools when major changes in curricula and their management are contemplated.

scholarly journals KAIZEN PRACTICES AMONG ACCOUNTING STUDENTS AND LECTURERS IN AZMAN HASHIM INTERNATIONAL BUSINESS SCHOOL

2021 ◽  
Vol 3 (6) ◽  
pp. 60-68
Author(s):  
Nurhidayah Abu Hashim ◽  
Nursyazwani Mohd Fuzi
Keyword(s):  
Higher Education ◽  
Organizational Performance ◽  
Continuous Improvement ◽  
International Business ◽  
Education System ◽  
Business School ◽  
Higher Education Institutions ◽  
Education Institution ◽  
Quantitative Approach ◽  
Accounting Students

The implementation of Kaizen had widely been adopted in many organizations. Higher Education Institutions (HEI) is one of the organizations that there is no exception in practicing Kaizen to enhance the continuous improvement in their education institution performance. The objective of this study is to identify the Kaizen practices among accounting students and lecturers in Azman Hashim International Business School. The researcher will use a quantitative approach by distributing questionnaires to obtain data from respondents. The researcher concludes that Kaizen practices are suitable to be implemented in higher education institution because it gives huge advantages towards the entire organizational performance. Education institutions should guide the Kaizen practices to create a culture of ongoing improvement to improve the education system from time to time in the future.

Introducing GIS for Business in Higher Education

2011 ◽  
pp. 2968-2975
Author(s):  
David Gadish
Keyword(s):  
Higher Education ◽  
Information Systems ◽  
Geographic Information Systems ◽  
Business School ◽  
Business Schools ◽  
Geographic Information ◽  
Comprehensive Approach ◽  
Spatial Thinking ◽  
Gis Technology ◽  
Research And Teaching

Schools of business can benefit from adoption of geographic information systems (GIS). A brief overview of GIS technology is presented along with an example showcasing how it can be presented in a business school. GIS benefits for business schools, their students, and faculty are discussed. A comprehensive approach for promoting such spatial thinking is presented. The goal is to empower faculty to adopt GIS for their research and teaching, producing a large number of business school graduates that can promote spatial thinking in their organizations.

Comparing Market Orientation Culture of Businesses and Schools of Business: An Extension and Refinement

2005 ◽  
Vol 96 (2) ◽  
pp. 377-382 ◽  
Author(s):  
Robert L. Webster ◽  
Kevin L. Hammond ◽  
Harry A. Harmon
Keyword(s):  
Market Orientation ◽  
Private School ◽  
Business School ◽  
Business Schools ◽  
Three Dimensions ◽  
Business Managers ◽  
Private Business ◽  
Public And Private ◽  
Orientation Data ◽  
Four Dimensions

This study extends previous work concerning the market orientation culture within specialty businesses and schools of business. Specifically, member schools of the Association to Advance Collegiate Schools of Business International are separated into public and private universities. Data were collected via a mailed survey to business schools holding membership. 106 public school deans and 35 private school deans responded, for a 23% response rate. Input from the deans was sought on their perceptions of the market orientation culture within the schools. Respondents' perceptions, rated on a 7-point scale, measured four dimensions of market orientation: customer orientation, competitor orientation, organizational coordination, and overall market orientation. Data for specialty businesses were drawn from a previous study. Comparison testing between the public and private business schools' deans and business managers was conducted. Analysis indicated perceived market orientation was significantly higher for deans of private business schools than public business schools. Compared with business managers, private school deans were statistically different on only one of the four dimensions, whereas public business school deans' scores were significantly different from those of business managers on all four. Compared with each other, business school deans were statistically different on three dimensions, with private school deans reporting greater market orientation.

Industry-Academia Collaboration in Business Schools

2019 ◽  
pp. 519-537
Author(s):  
R. Satish Kumar
Keyword(s):  
Higher Education ◽  
Best Practices ◽  
Business School ◽  
Business Schools ◽  
Business Environment ◽  
Business Policy ◽  
School Activities ◽  
Corporate World ◽  
The Right

In today's competitive business environment, companies need to recruit right personnel for the right job at the right time. The competencies required for the managers to succeed in the corporate world are knowledge, skills, and attitude. In this context, the chapter explains the need for the industry-academia collaboration in higher education in general and business schools in particular. This collaboration should be at input, process, and output levels of the business school activities. Here the author with the case study of IFIM Business School, located in India, attempts to provide the insights into the best practices followed in industry-academia collaboration. The chapter explains the opportunities and the challenges in fostering effective industry-academia collaboration and offers suggestions to design a strategic win-win business policy for the partners.

Attaining Competitive Advantage through Market Orientation of Public Higher Education Institutions:Mediating Effect of Quality Assurance

2016 ◽  
Vol 2 (2) ◽  
pp. 39
Author(s):  
Zarila Zahari ◽  
Rosmimah Mohd Roslin ◽  
Teo Boon Chui Carol
Keyword(s):  
Higher Education ◽  
Quality Assurance ◽  
Competitive Advantage ◽  
Organizational Performance ◽  
Market Orientation ◽  
Critical Factor ◽  
Mediating Effect ◽  
Public Higher Education ◽  
Knowledge Based ◽  
The Relationship

The literature review thus far has indicated numerous studies have examined the relationship between market orientation (MO)and competitive advantage (CA)leading to greater organizational performance. A substantial number of studies on strategic management orientations have shown significant relationships between MO and organizational performance but direct contribution of CA is still lacking in consensus. Thispaper reviews the literature on the influence of market orientation (MO) towards competitive advantage and the mediating effect of quality assurance in public higher education institutions (PHEIs). The reviews specify that market orientation as the marketing strategic platformis likely to achieve superior value in gaining and sustaining competitive advantage however, within the context of PHEIs such relationships are still inconclusive. Quality assurance (QA) is postulated to have amediating effect in the suggested framework of market orientation and competitive advantage. As QA is becoming a critical factor in the knowledge-based society, thisvariable needs to be explored further in the context of higher education.Thus, the aim of this paper is to accumulate existing literature in the investigationof the relationship between MO and CA as well as the effect of QA towards the performance of PHEIs based on non-financial dimensions.

scholarly journals Peran Intrapreneurship dalam Membangun Daya Saing Kultural di Perguruan Tinggi: Sebuah Kerangka Penelitian

2012 ◽  
Vol 3 (1) ◽  
pp. 255
Author(s):  
Agustinus Dedy Handrimurtjahjo
Keyword(s):  
Higher Education ◽  
Organizational Learning ◽  
Organizational Performance ◽  
Market Orientation ◽  
Direct Effect ◽  
Analytical Models ◽  
Organizational Level ◽  
Alternative Models ◽  
Different Types

This paper develops a conceptual framework for intended study which will examine the role of intrepreneurship in building cultural competitiveness in Higher Education (HE). Intrapreneurship (entrepreneurship within existing organizations) is used on organizational level. Previous study argued that four variables of Cultural Competitiveness (entrepreneurship, innovativeness, market orientation, and organizational learning) had a direct effect on organizational performance. Meanwhile, the other study argued that Intrapreneurship had a direct effect on organizational performance. The effect of the four market-based elements (intrapreneurship, market orientation, innovativeness and organizational learning) on performance will be examined by testing two alternative analytical models in different types of higher education institutions. The size and age of HE institutions are also considered as the interactive elements that might be different across different HE institutions. Testing two alternative models in developing countries will support whether the generalizability of the two alternative models and the constructs used in different country setting is acceptable.

Incorporating Geographic Information Systems for Business in Higher Education

2008 ◽  
pp. 100-107
Author(s):  
David Gadish
Keyword(s):  
Higher Education ◽  
Information Systems ◽  
Geographic Information Systems ◽  
Business School ◽  
Business Schools ◽  
Geographic Information ◽  
Comprehensive Approach ◽  
Spatial Thinking ◽  
Research And Teaching

Schools of business can benefit from adoption of Geographic Information Systems (GIS). A brief overview of GID is presented along with an example of showcasing how it can be presented in a business school. Benefits for business schools, their students, and faculty are discussed. A comprehensive approach for promoting such spatial thinking is presented. The goal is to empower faculty to adopt GIS for their research and teaching, producing a large number of business school graduates that can promote spatial thinking in their organizations.

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