scholarly journals An Empirical Study Of Price Thresholds And Price Sensitivity

2011 ◽  
Vol 9 (2) ◽  
pp. 43 ◽  
Author(s):  
Mete B. Sirvanci
Keyword(s):  
Discriminant Analysis ◽  
Empirical Study ◽  
Shopping Behavior ◽  
Price Sensitivity ◽  
Grocery Shopping ◽  
Consumer Demographics ◽  
Product Features ◽  
Price Awareness ◽  
Price Thresholds

Consumer price sensitivity is studied in the context of supermarket grocery shopping using a survey of supermarket shoppers. It is shown that price sensitivity depends both on product features and consumer characteristics. Price laws such as Webers law and the Weber-Fechner law are empirically investigated. Shopper profiles are identified on the basis of price sensitivity by discriminant analysis of variables representing consumer demographics, shopping behavior, and price awareness.

scholarly journals The Roles of Product Attributes towards Generation-Y Shopping Interest

2018 ◽  
Vol 150 ◽  
pp. 05036
Author(s):  
Abd Majid Nurul Fazura ◽  
Musa Haslinda ◽  
Hasan Hazmilah ◽  
Othman Norfaridatul Akmaliah ◽  
Azmi Fadhlur Rahim
Keyword(s):  
Social Science ◽  
Empirical Study ◽  
Generation Y ◽  
Questionnaire Survey ◽  
Shopping Behavior ◽  
Growing Up ◽  
Generational Cohort ◽  
Product Attributes ◽  
Product Features ◽  
Managerial Implications

Generation Y is the second largest generational cohort growing up in a world infused with brands that has been socialized in a materialistic society with purchasing power and extraordinary impact on the economy. They often involve with the shopping behavior and purchase involvement that makes their preferences towards one product would most likely depending on the attributes of the product itself. Thus, this study has developed a framework that explored the generation-Y shopping interest towards product attributes. This study applied four (4) concepts; which are the functions of the product, features of the product, benefits of the product, and generation-Y shopping interest. In this study, the researcher used empirical study by employing the questionnaire survey to investigate its managerial implications to 150 respondents of generation-Y. The data collected is analyzed by using Statistical Package for Social Science (SPSS) that showed all features of the product, functions of the product, and benefits of the product are positively affected the generation-Y shopping interest.

EXPRESS: Households under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior

2021 ◽  
pp. 002224292110368
Author(s):  
Thomas P. Scholdra ◽  
Julian R. K. Wichmann ◽  
Maik Eisenbeiss ◽  
Werner J. Reinartz
Keyword(s):  
Business Cycle ◽  
Shopping Behavior ◽  
Economic Conditions ◽  
Grocery Shopping ◽  
National Brands ◽  
Macroeconomic Conditions ◽  
Spending Behavior ◽  
Shopping Basket ◽  
The Business Cycle ◽  
Structural Shifts

Economic conditions may significantly affect households' shopping behavior and, by extension, retailers' and manufacturers' firm performance. By explicitly distinguishing between two basic types of economic conditions—micro conditions in terms of households' personal income and macro conditions in terms of the business cycle—this study analyzes how households adjust their grocery shopping behavior. The authors observe more than 5,000 households over eight years and analyze shopping outcomes in terms of what, where, and how much they shop and spend. Results show that micro and macro conditions substantially influence shopping outcomes, but in very different ways. Microeconomic changes lead households to adjust primarily their overall purchase volume—that is, after losing income, households buy fewer products and spend less in total. In contrast, macroeconomic changes cause pronounced structural shifts in households' shopping basket allocation and spending behavior. Specifically, during contractions, households shift purchases toward private labels while also buying and consequently spending more than during expansions. During expansions, however, households increasingly purchase national brands but keep their total spending constant. The authors discuss psychological and sociological mechanisms that can explain the differential effects of micro and macro conditions on shopping behavior and develop important diagnostic and normative implications for retailers and manufacturers.

Using Background Music to Affect the Behavior of Supermarket Shoppers

1982 ◽  
Vol 46 (3) ◽  
pp. 86-91 ◽  
Author(s):  
Ronald E. Milliman
Keyword(s):  
Empirical Study ◽  
Traffic Flow ◽  
Shopping Behavior ◽  
Background Music ◽  
Sales Volume

This paper critically reviews the literature available and presents an empirical study that examines the effects of background music on in-store shopping behavior. It finds that music tempo variations can significantly affect the pace of in-store traffic flow and dollar sales volume.

scholarly journals Comparison of influence of selected viral advertising attributes on shopping behavior of Millennials – empirical study

2020 ◽  
Vol 16 (3) ◽  
pp. 14-25
Author(s):  
Martin Mudrik ◽  
Martin Rigelsky ◽  
Beata Gavurova ◽  
Radovan Bačik ◽  
Richard Fedorko
Keyword(s):  
Empirical Study ◽  
Purchase Intention ◽  
Parametric Method ◽  
Shopping Behavior ◽  
Second Step ◽  
Purchasing Behavior ◽  
The Difference ◽  
The Impact ◽  
Vega 1 ◽  
Research Grant

The study aims to evaluate the impact of selected factors of viral campaigns on Millennials customers’ consumer behavior. This goal was achieved in two steps: in the first step, the authors determined the impact of selected attributes on purchasing behavior in general, and in the second step, they compared the impact of the selected research campaigns – the guerrilla campaign of the company 4KA and the viral campaign of the company ABSOLUT. The inputs to the analyses were obtained through answers from 360 respondents, which completed the questionnaire on a sample of Millennials customers generation (1975–2000) – social generation, which collaborate and cooperate, expect technology to simply work for adventure and passionate about values (Smith, Nichols, 2015). The survey part of the questionnaire consisted of 8 attributes (Novelty, Relevance, Aesthetics, Clarity, Humor, Emotion arousal, Surprise, Design, Purchase intention). Data were collected based on participants’ availability and their will to participate in the questionnaire and quota selection. The PLS PM method was used to assess the impact, and the bootstrap-based parametric method was used to assess the difference in the impact. One of the most important findings is that attributes such as Novelty, Relevance, Humor, and Surprise significantly affect purchasing behavior. Concerning the company 4KA, significant impacts were seen in Relevance and Surprise, and with the company ABSOLUT, significant impacts were seen in Relevance, Humor, and Surprise. When analyzing the difference in the impact, there were no significant differences between the campaigns. Acknowledgment This article is one of the partial outputs under the scientific research grant VEGA 1/0694/20, VEGA 1/0609/19.

scholarly journals Grocery Shopping Pattern of Indian Retail Customers: Traditional Stores Vs. Supermarkets

2019 ◽  
Vol 8 (4) ◽  
pp. 2055-2060
Keyword(s):  
Grocery Shopping ◽  
Retail Stores ◽  
Store Choice ◽  
Sales Revenue ◽  
Consumer Demographics ◽  
Retail Shopping

Understanding retail shopper behaviour is very significant as it directly influences the sales revenue of small and large retail businesses as well as the economy as a whole. Retail shopper behaviour is highly complex and dynamic in nature and hence draws attention from multiple angles. The present study is a step towards understanding the retail shopping pattern of customers with respect to traditional stores and supermarkets. The study has described the shopping pattern of retail customers based on their shopping frequency to retail stores, store choice for conducting fill in and major trips, time spent during every visit to the store and the money spent during each visit. In addition, the role of consumer demographics in influencing the frequency of visit to traditional store and supermarket is also analyzed and presented.

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