Clicks-and-bricks: a case study of the Amaro brand

The rise of e-commerce has dematerialized retail shopping locations, transposing them to the digital layer in the so-called 'brick-to-click' movement. However, the opposite path, 'click-and-brick', arouses curiosity for the re-association of the physical store with e-commerce, directing attention to new meanings of materiality in fashion retail. In this context, this paper discusses the multidimensional materiality of fashion retail within the e-commerce theme from two main movements: the emergence of physical spaces that complement online stores and the orientation of e-commerce operations towards big data. To illustrate the concepts and reflection on these themes, the authors carry out a case study on the omnichannel operations of a brazilian fashion brand called AMARO.

ANALISIS KEPUTUSAN PEMBELIAN KONSUMEN DI TOKO TRADISIONAL DALAM MENGHADAPI PERTUMBUHAN RITEL MODERN

ABSTRAKPenelitian ini bertujuan menganalisis keputusan pembelian konsumen di ritel tradisional dengan adanya pertumbuhan ritel modern yang terus meningkat, berdasarkan faktor-faktor lokasi, kenyamanan belanja, dan persepsi belanja masyarakat pada ritel tradisional dengan adanya pertumbuhan ritel modern yang terus meningkat. Jenis penelitian adalah penelitian kuantitatif. Data penelitian berupa data primer yang diperoleh melalui penyebaran kuesioner. Pemilihan sampel menggunakan metode judgement sampling, yaitu para responden dipilih dengan alasan tertentu, yaitu para pedagang toko tradisional dan masyarakat sekitar. Metode analisis data menggunakan structural equation model dengan Smart-PLS. Hasil penelitian menunjukkan bahwa lokasi tidak memiliki pengaruh signifikan terhadap keputusan pembelian pada ritel tradisional, kenyamanan belanja dan persepsi belanja memiliki pengaruh signifikan terhadap keputusan pembelian pada ritel tradisional. Implikasi hasil penelitian ini terhadap ritel tradisional agar dapat bersaing adalah memperhatikan kenyamaan berbelanja, sehingga peningkatan fasilitas seperti penggunan pendingin ruangan, dekorasi, dan pelayanan yang lebih baik adalah sangat penting. ABSTRACTThis study aims to analyze consumer purchasing decisions in traditional retail in the presence of modern retail growth continues to increase, based on location factors, shopping convenience, and people's perceptions of shopping at traditional retail with the increasing growth of modern retail. This type of research is quantitative research. Research data in the form of primary data obtained through the distribution of questionnaires. The sample selection used judgment sampling method, where the respondents were selected for certain reasons, namely the traditional shop traders and the surrounding community. The data analysis method uses a structural equation model with Smart PLS. The results showed that location did not have a significant effect on purchasing decisions at traditional retail, shopping convenience and shopping perceptions had a significant influence on purchasing decisions at traditional retail. The implication of the results of this study for traditional retailers to be able to compete is to pay attention to the convenience of shopping, so that improving facilities such as the use of air conditioning, decoration and better service is very important.

A Communitys Urban Rejuvenation - The Cabarets Trouper

<p>The 1990s brought innovation to retail shopping, enabling consumers to begin to shop from the comfort of their own home. Today, Online shopping continues to revolutionise the industry, creating a highly competitive market space while advancing “convenience shopping”. As customers can now purchase anything at their fingertips, those that choose to shop in-store find their desires are also competitively meet. Evolution within the retail industry has meant that many stores have become a part of “big box” developments. These facilities provide customers with readily stocked merchandise and the in-store experience of “convenience shopping”. Online shopping and Big Box stores will continue to lure people away from what once were vibrant urban retail environments posing various adverse effects on our streets, city centres and local businesses. Broadway Avenue, Palmerston North is one of many streets that have fallen victim to these developments creating unpleasant retail experiences for the community. This thesis argues how interior architecture can assist rejuvenating desolate urban environments. It proposes that by applying selected interior principles to an urban street it can create a space that begins to challenge the current programme encouraging the street to adapt for the community. This design based research proposes to create a community space ‘living room’ by treating the street as though it is a residential space within a retail environment. It aims to preserve and maintain a sense of history and diversity within the cityscape. The existing site attributes will be used to create a set of design rules and regulations within the shopping environment to encourage internal and external spaces to feed off one another adapting frequently to cope with the competitive nature of the retail sector.</p>

A Communitys Urban Rejuvenation - The Cabarets Trouper

<p>The 1990s brought innovation to retail shopping, enabling consumers to begin to shop from the comfort of their own home. Today, Online shopping continues to revolutionise the industry, creating a highly competitive market space while advancing “convenience shopping”. As customers can now purchase anything at their fingertips, those that choose to shop in-store find their desires are also competitively meet. Evolution within the retail industry has meant that many stores have become a part of “big box” developments. These facilities provide customers with readily stocked merchandise and the in-store experience of “convenience shopping”. Online shopping and Big Box stores will continue to lure people away from what once were vibrant urban retail environments posing various adverse effects on our streets, city centres and local businesses. Broadway Avenue, Palmerston North is one of many streets that have fallen victim to these developments creating unpleasant retail experiences for the community. This thesis argues how interior architecture can assist rejuvenating desolate urban environments. It proposes that by applying selected interior principles to an urban street it can create a space that begins to challenge the current programme encouraging the street to adapt for the community. This design based research proposes to create a community space ‘living room’ by treating the street as though it is a residential space within a retail environment. It aims to preserve and maintain a sense of history and diversity within the cityscape. The existing site attributes will be used to create a set of design rules and regulations within the shopping environment to encourage internal and external spaces to feed off one another adapting frequently to cope with the competitive nature of the retail sector.</p>

A Study on the Impact of COVID-19 on the Consumer Buying Behavior in E-Commerce in India

People all over the world have limited their physical interactions as a result of the COVID-19 pandemic. Self-imposed social distance to prevent contagion, combined with strict confinement policies introduced in many nations, has effectively placed a significant portion of conventional brick-and-mortar retail on hold, at least for the time being. This study investigates the impact of covid-19 on consumers buying behavior and pattern in the e-commerce industry which determines the vital role of e-commerce during this pandemic. This study also focuses on consumers’ satisfaction towards online shopping and e-commerce. The result indicated that many of the respondents tried online shopping for the first time due to the COVID pandemic. The majority of the respondents increased their frequency of shopping through e-commerce companies since the outbreak and the major factor in the increase was convenience and offers and discounts available. The majority of respondents agree that e-commerce is important during the pandemic and prefer online shopping to brick-and-mortar retail shopping. They also indicated that that they will continue to shop online even after the pandemic is over.

A Practical Approach for Picking Items in an Online Shopping Warehouse

Commercially viable automated picking in unstructured environments by a robot arm remains a difficult challenge. The problem of robot grasp planning has long been around but the existing solutions tend to be limited when it comes to deploy them in open-ended realistic scenarios. Practical picking systems are called for that can handle the different properties of the objects to be manipulated, as well as the problems arising from occlusions and constrained accessibility. This paper presents a practical solution to the problem of robot picking in an online shopping warehouse by means of a novel approach that integrates a carefully selected method with a new strategy, the centroid normal approach (CNA), on a cost-effective dual-arm robotic system with two grippers specifically designed for this purpose: a two-finger gripper and a vacuum gripper. Objects identified in the scene point cloud are matched to the grasping techniques and grippers to maximize success. Extensive experimentation provides clues as to what are the reasons for success and failure. We chose as benchmark the scenario proposed by the 2017 Amazon Robotics Challenge, since it represents a realistic description of a retail shopping warehouse case; it includes many challenging constraints, such as a wide variety of different product items with a diversity of properties, which are also presented with restricted visibility and accessibility.

Sistem Pendukung Keputusan Penggunaan Uang Elektronik Untuk Belanja Retail Dengan Metode Topsis

Pertumbuhan penggunaan uang elektronik di Indonesia turut andil dalam menciptakan cash less society atau masyarakat yang minim menggunakan uang tunai yang berperan dalam mengurangi penggunaan uang cetak di Indonesia. Penggunaan uang elektronik yang mudah dengan menggunakan mesin EDC atau Scan QR Code memudahkan masyarakat dan merchant untuk melakukan transaksi dengan efisien, mengurangi antrian, mempercepat proses pembayaran dan lebih aman. Penelitian ini bertujuan membantu pengguna untuk memilih kriteria yang ditawarkan dari uang elektronik yang dapat digunakan sebagai metode pembayaran khususnya belanja retail. Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) merupakan salah satu metode pengambilan keputusan multikriteria yang didasarkan pada konsep bahwa alternatif yang terbaik tidak hanya memiliki jarak terpendek dari solusi ideal positif tetapi juga memiliki jarak terpanjang dari solusi ideal negatif. Hasil penelitian menunjukkan bahwa sistem pendukung keputusan dengan metode TOPSIS dapat digunakan untuk membantu pelanggan dalam memutuskan pemilihan uang elektronik berdasarkan kriteria yang ditawarkan. Hasil penelitian mendapatkan nilai preferensi akhir sebesar 0,84 dari kriteria C2 dan C3. Kriteria tersebut adalah Terdapat promo, diskon, cashback (C2) dan Mengurangi penggunaan uang tunai (cashless) (C3). The growth in the use of electronic money in Indonesia has contributed to creating a cash less society or a society that uses minimal cash which has a role in reducing the use of printed money in Indonesia. The easy use of electronic money by using EDC machines or QR Code Scan makes it easy for the public and merchants to conduct transactions efficiently, reduce queues, speed up the payment process and be safer. This study aims to help users to choose the criteria offered from electronic money that can be used as a method of payment, especially retail shopping. TOPSIS is one of the multi-criteria decision making methods based on the concept that the best alternative not only has the shortest distance from the positive ideal solution but also has the longest distance from the negative ideal solution. The results showed that the decision support system with the TOPSIS method can be used to assist customers in deciding the selection of electronic money based on the criteria offered. The results obtained a final preference value of 0.84 from the C2 and C3 criteria. These criteria are There are promos, discounts, cashback (C2) and Reducing the use of cash (cashless) (C3).

Igniting social commerce: using instagram for mobile retail shopping

Social media can act as an invaluable tool that businesses can use as a means of reaching out and engaging with current and potential customers. Instagram, a Social Network Service known for its predominance as a photo-and-video focused sharing platform, is often used and even presented by the company as a tool to drive awareness about a business and pique interest in the products or services that they offer to its over 700 million users. However, this particular platform is being employed as more than just an advertising and marketing agent outside of Canada and the USA. In particular, Instagram in South Korea has transformed into an even more multifaceted experience, from being used as a product catalogue for retail startups to operating as a mobile online marketplace where direct, transactional exchange occurs. While social media platforms are continually being modified to suit the behaviours and attitudes of this technologically advancing world, Instagram has evolved into a more dynamic online forum for commercial exchange, further expanding the capacities of Social Commerce. This major research paper engages in qualitative observations on how Instagram is being utilized in South Korea for the purposes of marketing, advertising and mobile commerce. Furthermore, several best practices are outlined on how Instagram can be organized for businesses, particularly startup companies, through the use of case studies on current South Korean company.