One of the primary issues with many product design and development processes today is having a good balance between the elements of form and function. While all products must be able to perform their intended functions, considerations of aesthetic features are also necessary for them to be accepted as a good quality design. However, most available design and development processes of consumer products have been more focused on achieving the functional aspects and have tended to treat the aesthetic aspects as less crucial features. This approach has led to many failed functional products in the market, as their physical design lacks appealing factors to targeted users. To improve the situation, a new product design and development framework is proposed in this study to better facilitate designers or engineers in creating an all-rounded quality product design. This new method is developed based on the findings from a survey conducted among engineering students, who are future product design engineers, in order to identify and also resolve issues with the current methods that they typically apply for their design tasks. All in all, the new proposed method is fundamentally tailored to offer a structured guide for developing beautiful and useful products based on a semantic design approach.