scholarly journals Enriching Higher Education with Social Media: Development and Evaluation of a Social Media Toolkit

2017 ◽  
Vol 18 (1) ◽  
Author(s):  
Yasemin Gülbahar ◽  
Christian Rapp ◽  
Selcan Kilis ◽  
Anna Sitnikova
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Development Process ◽  
Media Development ◽  
Media Usage ◽  
Class 1 ◽  
Higher Education Teaching ◽  
Teaching Learning

<p class="1">While ubiquitous in everyday use, in reality, social media usage within higher education teaching has expanded quite slowly. Analysis of social media usage of students and instructors for teaching, learning, and research purposes across four countries (Russia, Turkey, Germany, and Switzerland) showed that many higher education instructors actively use social media for private purposes. However, although they understand that their students also use it for learning purposes, and instructors sense the potential of social media in teaching, they mostly refrain from doing so due to various barriers. In response, an openly accessible trilingual <em>Social Media Toolkit </em>was developed which analyzes the teaching scenario with several questions, before suggesting, based on an algorithm, the best matching class of social media, complete with advice on how to use it for teaching purposes. This paper explains the rationale behind the toolkit, its development process, and examines instructors’ perceptions towards it.</p>

scholarly journals Impacting the B2B-Business Development Process: Social Media Usage within a Global Software Environment

2020 ◽  
Vol 5 (1) ◽  
pp. 1-11
Author(s):  
Werner Krings
Keyword(s):  
Social Media ◽  
Development Process ◽  
Two Dimensions ◽  
Business Development ◽  
Future Research ◽  
Software Environment ◽  
Media Usage ◽  
Process Sequence ◽  
New Business ◽  
Social Media Platforms

The thesis aims to explore and explain how Social Media impacts the B2B-Business Development process in a global software environment. Mixed-methods uncover the leading media platforms applied in the Business Development process cycle. The thesis produced a model, illustrating two dimensions of Social Media Business Usage, four critical Business Development process phases, and their impact on Performance mediated by Social Capital. To extend generalizability, future research may focus on testing the model for New Business Development exclusively. Significant contributions are classifying relevant Social Media platforms, distilling the process phases with the greatest impact on performance. The creation of new indices advances the performance discussion, and the typology of Business Developers capitalises on optimising the process sequence.

Factors influencing the intention to use social media for work-related purposes at a South African higher education institution

2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Liezel Cilliers ◽  
Willie T. Chinyamurindi ◽  
Kim Viljoen
Keyword(s):  
Higher Education ◽  
Social Media ◽  
South African ◽  
Education Institution ◽  
Behavioural Intention ◽  
Intention To Use ◽  
Higher Education Institution ◽  
Media Usage ◽  
Work Related ◽  
Use Of Social Media

Orientation: The rapid development of information communication technology (ICT) has changed much of contemporary society. ICT’s influence extends to the working context with ramifications not only for employees but also for the entire organisation.Research purpose: The primary purpose of this research was to investigate the behavioural intention of a sample of employees at a traditional higher education institution to make use of social media within the workplace.Motivation for the study: Social media has become a common tool within society for communication and networking purposes. An understanding of the factors that influence behavioural intention to use social media within the workplace can assist the organisation to better manage social media usage within the workplace.Research design, approach and method: The research adopted the positivism paradigm with a quantitative research approach. The data were analysed making use of exploratory factor analysis and multiple regression analysis. A traditional higher education institution was chosen as the research site for the study, relying on a convenience sample (n = 134) and data gathered using the work-related social media scale and behavioural intention to use scale.Main findings: Although most employees make use of social media for problem-solving and communication purposes already in the workplace, organisations should allow their employees to help manage their reputation on social media.Practical and managerial implications: An understanding of the factors that influence behavioural intention to use social media within the workplace can serve as a useful precursor for both employee and organisational-specific interventions. This study has specific relevance to the use of ICT platforms, such as social media, in traditional higher education institutions in South Africa. The study’s results are therefore useful to both employees as end-users and managers as drivers of such interventions in the workplace.Contribution: This study is one of the first within a South African work context to investigate social media usage in a traditional higher education institution and proposes a workplace social media usage framework (WSMUF) that helps not only employees but also the entire organisation to predict intention to use social media in the workplace.

Investigating the Effects of Social Media on Higher Education with a Case Study

2020 ◽  
Vol 19 (01) ◽  
pp. 2040023 ◽  
Author(s):  
Mamoun Masoud Abdulqader ◽  
Yousof Zohair Almunsour
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Teaching And Learning ◽  
Faculty Members ◽  
The Other ◽  
Media In Education ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Teaching Learning

This research aims to investigate the effects of social media use on higher education teaching and learning as well as the students’ academic performance. A total of 275 students and faculty members from the College of Computer Science and Information Technology at Imam Abdulrahman Bin Faisal University took part in the study. The participants answered survey questions to analyse information on their use of social media in education and how that has affected their teaching, learning and grades. A majority of the participants reported that they used social media in training. However, they also stated that social media platforms were beneficial in academic matters. The number of participants who stated that the use of social media in learning helped improve their grades was 43%. The other 57% thought that social media had no impact on their grades or had an adverse effect or were undecided.

scholarly journals Exploring The Relationship of Social Media Usage and Multitasking of Social Media on Self-Efficacy and Academic Performance

2021 ◽  
Vol 37 (1) ◽  
pp. 227-243
Author(s):  
Mahir Tahrir Salih Mohammed ◽  
◽  
Faridah Ibrahim ◽  
Norzita Yunus ◽  
◽  
...  
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Academic Performance ◽  
Self Efficacy ◽  
Mediating Effect ◽  
Media Multitasking ◽  
Media Usage ◽  
Malaysian Students ◽  
The Relationship ◽  
Academic Self Efficacy

Social media usage is known to harness new lifestyle among the youth. Use of social media promotes the negative as well as positive consequences for the students in general and academic life. This study examined the relationship between social media usage, multitasking of social media, and students' academic self-efficacy on students' academic performance among Malaysian youth. The current work also evaluates the mediating effect of students' academic self-efficacy on social media usage and social media multitasking on their academic performance. This study embraced a cross-sectional research design and quantitative data collected from 644 Malaysian students of higher education institutions. The collected data were analysed using SPSS v23 and PLS-SEM-based SmartPLS 3.1. The findings revealed that social media usage and social media multitasking are positively and significantly related to students' self-efficacy. Moreover, the results also showed that social media usage and multitasking, and students' self-efficacy are significantly associated with their academic performance. The results also exposed the mediational effect of students' self-efficacy on the relationship between social media multitasking and students' academic performance in higher education. The study recommends that by initiating the self-efficacy program in promoting social media's academic use and multitasking among Malaysian higher education students would result in better performance. Keywords: Social Media, self-efficacy, multitasking, media usage, academic performance.

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