scholarly journals The Impact of Visual Cues on Consumer Purchase Decision Making Process: An Empirical Investigation

2008 ◽  
Vol 4 (4) ◽  
pp. 303-308
Author(s):  
Ankush Sharma ◽  
A.C. Brahmbhatt
Keyword(s):  
Decision Making ◽  
Visual Cues ◽  
Empirical Investigation ◽  
Purchase Decision ◽  
Decision Making Process ◽  
Income Dynamics ◽  
Retail Sales ◽  
The Impact

India is witnessing an unprecedented consumption boom. The economy is growing at the rate between 7 and 8 percent. The implication of this is improvement in income dynamics along with demographics and growth in consumption patternRetailing in India is currently estimated to be US$ 200 billion, of which organized Retailing (i.e. modern trade) makes up 3 percent or US$ 6.4 billion. Organized Retail is expected to grow at the rate of 25-30 percent p.a., and is projected to attain US$ 23billion by 2010.1 At these levels, organized retail would constitute up to 9 percent of overall retail sales.

The key role played by intermediaries in the retail insurance distribution

2018 ◽  
Vol 46 (11/12) ◽  
pp. 1170-1192 ◽  
Author(s):  
Sérgio Dominique-Ferreira
Keyword(s):  
Decision Making ◽  
Customer Satisfaction ◽  
Structural Equation ◽  
Ad Hoc ◽  
Structural Equation Models ◽  
Purchase Decision ◽  
Decision Making Process ◽  
Content Type ◽  
The Impact ◽  
Claims Management

PurposeThe insurance market has high churn rates because customers’ purchase decision-making process and claims management rely heavily on intermediaries. The purpose of this paper is to investigate the role played by insurers and intermediaries in customer satisfaction, as well as in the preferences of customers regarding the purchase decision-making process.Design/methodology/approachThe first step was to select the most important attributes for Portuguese insurance customers. Three focus groups were conducted (using B2C and B2B markets), and data from Portuguese car insurance customers were gathered through anad hocquestionnaire. Structural equation models and the multidimensional scaling unfolding model were applied.FindingsIntermediaries play a key role in the retail insurance distribution channels by influencing customer satisfaction, claims management and the purchasing process (premium acceptance).Practical implicationsBecause of the influence that intermediaries have on customer satisfaction, insurers should improve their partnerships (back office support) with intermediaries.Originality/valueThe study contributes to the retail distribution literature of the insurance sector by providing empirical evidence of the impact of intermediaries on customers’ satisfaction.

scholarly journals Impact of Ignorance of Customer Queries by Retailer Sales Staff on Customer Purchase Decision

2021 ◽  
Vol 3 (2) ◽  
pp. 54-69
Author(s):  
Afnan Ali
Keyword(s):  
Purchase Intention ◽  
Marketing Strategies ◽  
Purchase Decision ◽  
Decision Making Process ◽  
Purchase Decisions ◽  
Retail Sales ◽  
Customer Trust ◽  
The Impact ◽  
Do So ◽  
Sales Staff

This research is based on a description of the impact of ignorance of customer queries by retail sales staff on customer purchase decisions. This study is a questionnaire-based survey, and the analysis of the questionnaire and literature review is used to derive the conclusions. The outcomes of this research have revealed that the impact of ignorance of customer queries by retail sales staff has a positive correlation with the customer purchase decision. This research has described the impact of ignorance of customer queries by retailer sales staff through four constructs including customer satisfaction, customer trust, salesperson personality and purchase intention. The fact is when we define something as being important, we do everything possible to achieve it, and this is often related to the acquisition of some good. Even if your niche does not directly involve some personal purpose of your persona, it can do so in an indirect way, and if well explored, this concept can be very lucrative. Daily decisions are made on a day-to-day basis, although this decision-making process is hardly thought of. For marketing, this process, through the understanding of the customer buying decision process, is fundamental, since it allows the planning of better marketing strategies, contributing to a greater success of the brands. The concluding remarks of this research can be used as an information reference for the marketing managers, industrialists, and business-oriented people.

scholarly journals The Impact of Social Media Use on Consumers’ Restaurant Consumption Experiences: A Qualitative Study

2021 ◽  
Vol 13 (12) ◽  
pp. 6581
Author(s):  
Jooyoung Hwang ◽  
Anita Eves ◽  
Jason L. Stienmetz
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Selection Process ◽  
Decision Making Process ◽  
Structured Interviews ◽  
High Standards ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Search For Information ◽  
The Impact

Travellers have high standards and regard restaurants as important travel attributes. In the tourism and hospitality industry, the use of developed tools (e.g., smartphones and location-based tablets) has been popularised as a way for travellers to easily search for information and to book venues. Qualitative research using semi-structured interviews based on the face-to-face approach was adopted for this study to examine how consumers’ restaurant selection processes are performed with the utilisation of social media on smartphones. Then, thematic analysis was adopted. The findings of this research show that the adoption of social media on smartphones is positively related with consumers’ gratification. More specifically, when consumers regard that process, content and social gratification are satisfied, their intention to adopt social media is fulfilled. It is suggested by this study that consumers’ restaurant decision-making process needs to be understood, as each stage of the decision-making process is not independent; all the stages of the restaurant selection process are organically connected and influence one another.

Is Hindsight Really 20/20?: The Impact of Outcome Information on the Decision-Making Process

2018 ◽  
Vol 17 (3) ◽  
pp. 285-296 ◽  
Author(s):  
Amanda Beltrani ◽  
Amanda L. Reed ◽  
Patricia A. Zapf ◽  
Randy K. Otto
Keyword(s):  
Decision Making ◽  
Decision Making Process ◽  
Outcome Information ◽  
The Impact

scholarly journals Nature value: the evolution of this concept

2012 ◽  
Vol 36 (1) ◽  
pp. 9-15
Author(s):  
Sabrina Soares da Silva ◽  
Ricardo Pereira Reis ◽  
Patrícia Aparecida Ferreira
Keyword(s):  
Decision Making ◽  
Natural Resources ◽  
Environmental Degradation ◽  
Economic Valuation ◽  
Human Action ◽  
Decision Making Process ◽  
Environment Management ◽  
Goods And Services ◽  
Current Scenario ◽  
The Impact

More attention has been paid to environmental matters in recent years, mainly due to the current scenario of accentuated environmental degradation. The economic valuation of nature goods can contribute to the decision-making process in environment management, generating a more comprehensive informational base. This paper aims to present, in a historic perspective, the different concepts attributed to nature goods and were related to the current predominant perspectives of nature analyses. For this purpose, this paper presents the different concepts attributed to value since the pre-classical period, when nature were viewed as inert and passive providers of goods and services, this view legitimized nature's exploration without concern over the preservation and conservation of nature. The capacity of nature to absorb the impact of human action appears to be reaching its limit, considering the irreversibility, the irreproducibility and the possibility of collapse. The appropriate method for valuing natural resources is not known, but more important than the method is to respect and incorporate the particular characteristics of the nature goods into this process. These characteristics must be valuated in order to arrive at a more consistence approach to nature value and promote sustainability.

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