scholarly journals Customer-Classified Intracity Fruit Distribution Path Optimization: A Case Study in Jining, China

2021 ◽  
Vol 11 (1) ◽  
pp. 10
Author(s):  
Pang Huiyi ◽  
Wang Qianyi ◽  
Zhao Yiding
Keyword(s):  
Customer Value ◽  
Food Distribution ◽  
Path Optimization ◽  
Efficiency Enhancement ◽  
Operation Efficiency ◽  
Delivery Date ◽  
Target Company ◽  
Customer Classification ◽  
Technology And Economy

With the development of technology and economy, customer satisfaction is becoming increasingly important to businesses. Customers expect more in regard to product quality, personalised service and delivery date. This study randomly selected customers from a small-to-medium sized company in China as case study and used a K-Means cluster analysis approach to present the available management in logistics. The mileage saving method was also used to contribute the distribution path planning. This resulted in a more scientific distribution route based on comparative analysis, which helped the target company save resources and improve efficiency. This study helped companies effectively identify customer value by combining customer classification with intracity distribution path optimization. Simultaneously, it provides possible empirical reference to service quality improvement, the distribution path optimization, the resource wasting reduction and the companies’ operation efficiency enhancement. It enriches the current literature about food distribution path optimization for small and medium sized food company.

Case study of sustainable service design in the hospitality industry

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yi-An Chen ◽  
Chun Liang Chen
Keyword(s):  
Sustainable Development ◽  
Customer Value ◽  
Hospitality Industry ◽  
Service Providers ◽  
Corporate Sustainability ◽  
Service Design ◽  
Cultural Resources ◽  
Content Type ◽  
Holistic Understanding

Purpose The purpose of this study is to explore how creative-cultural hotels can achieve sustainable service design through the development of a holistic conceptual framework. Design/methodology/approach The authors created this framework using a qualitative exploratory multi-case study of four creative-cultural hotels in Taiwan. The framework comprises strategic, organizational and interface levels to describe the design process and implementation of service offerings that co-create value within a multifaceted network of actors. Findings The findings of this study show that incorporating local arts and culture into sustainable service design can generate unique value and experiences for customers. From the perspective of sustainable development, these hotels seek to add value by using local creative and cultural resources to ensure that they have a sound commercial base from which to showcase their cultural features. As such, this study recommends that the hotel industry shift its focus to a paradigm that provides a strategic and sustainability-framed vision to create value for society while protecting local natural and cultural resources. Originality/value This multilevel model reframes the development of customer value constellations through a holistic understanding of user experience, eco-design practice, service encounters aligned with user touchpoints and front-line employee capabilities. To integrate the perspectives of both service providers and their customers, the proposed model embeds these stakeholders within a single model through the vehicle of local value co-creation. This holistic framework can assist in designing sustainable service within the hospitality industry to deliver better services and customer experiences. The findings provide an illustration of how the proposed multilevel sustainable-development-oriented service design framework can serve as a useful tool in guiding hotels toward corporate sustainability.

scholarly journals All in it Together? Community Food Aid in a Multi-Ethnic Context

2017 ◽  
Vol 46 (3) ◽  
pp. 447-471 ◽  
Author(s):  
MADELEINE POWER ◽  
BOB DOHERTY ◽  
NEIL SMALL ◽  
SIMON TEASDALE ◽  
KATE E. PICKETT
Keyword(s):  
The State ◽  
Food Distribution ◽  
Food Aid ◽  
Religious Institutions ◽  
Religious Groups ◽  
Big Society ◽  
Faith Based ◽  
The North ◽  
Demographic Context

AbstractThis paper derives from a study of community food aid in a multi-ethnic, multi-faith city in the North of England. The paper begins to make sense of the diversity of types of food insecurity assistance, examines the potential exclusion of certain groups from receipt of food aid, and explores the relationship between food aid providers and the state. Faith-based food aid is common in the case study area, particularly among food bank provision to the most ‘destitute’ clients. While food aid is adopting service responsibilities previously borne by the state, this does not imply an extension of the ‘shadow state’. Rather, it appears reflective of a pre-welfare state system of food distribution, supported by religious institutions and individual/business philanthropy, but adapted to be consistent with elements of the ‘Big Society’ narrative. Most faith-based providers are Christian. There is little Muslim provision of (or utilisation of) food aid, despite the local demographic context. This raises concerns as to the unintentional exclusion of ethnic and religious groups, which we discuss in the concluding sections.

scholarly journals Customers Grouping Using Data Mining Techniques in the Food Distribution Industry (A Case Study)

2020 ◽  
Keyword(s):  
Data Mining ◽  
Customer Segmentation ◽  
Food Distribution ◽  
Data Mining Techniques ◽  
Customer Lifetime ◽  
Rfm Model ◽  
Marketing Activities ◽  
Using Data ◽  
Production Company

Significant data development has required organizations to use a tool to understand the relationships between data and make various appropriate decisions based on the information obtained. Customer segmentation and analysis of their behavior in the manufacturing and distribution industries according to the purposefulness of marketing activities and effective communication and with customers has a particular importance. Customer segmentation using data mining techniques is mainly based on the variables of recency purchase (R), frequency of purchase (F) and monetary value of purchase (M) in RFM model. In this article, using the mentioned variables, twelve customer groups related to the BTB (business to business) of a food production company, are grouped. The grouping in this study is evaluated based on the K-means algorithm and the Davies-Bouldin index. As a result, customer grouping is divided into three groups and, finally the CLV (customer lifetime value) of each cluster is calculated, and appropriate marketing strategies for each cluster have been proposed.

scholarly journals The Influence of Product, Restaurant Atmosphere, Customer Value, and Customer Loyalty through Customer Statisfacation as Mediation (Case study on Choie Dimsum Surabaya)

2021 ◽  
Vol 2 (4) ◽  
pp. 244-250
Author(s):  
Romadini Antikasari ◽  
Agus Baktiono ◽  
I Gede Arimbawa ◽  
Elok Damayanti
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Customer Value ◽  
Partial Least Square ◽  
Least Square ◽  
Analysis Technique

The purpose of this study was to analyze the effect of product quality, restaurant atmosphere, and customer value on customer satisfaction and customer loyalty. This type of research is quantitative. The population of this study were 95 respondents who bought at Surabaya Choie Dimsum. The analysis technique used is Partial Least Square (PLS). Data was obtained from questionnaires and tested with the SmartPLS 3.0 application. The results of this study indicate that product quality, restaurant atmosphere, and customer value have a positive and significant influence on customer satisfaction and customer loyalty. And customer satisfaction has a positive and significant influence on customer loyalty.

scholarly journals SUPPLY CHAIN MANAGEMENT INDUSTRY TANNERY IN GARUT INDONESIA

2019 ◽  
Vol 1 (1) ◽  
pp. 1-8
Author(s):  
Yusuf Tojiri ◽  
Imas Komariyah
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Customer Value ◽  
Qualitative Method ◽  
Single Case ◽  
Spare Parts ◽  
Raw Material ◽  
Chain Management ◽  
Depth Interviews

This research was conducted in the Tannery Industry in Garut – Indonesia, about suplly chain management, research methods using qualitative method, with a single case study. In this case study researchers collecting data through observation, interviews and in-depth interviews with entrepreneurs, academics and expert tannery. Supply Chain Management, in this case, describe the process of delivery of the goods from the supplier, and then processed by the industry, the result posted by the distributor to the subscriber. The Supply Chain Management must provide a level of efficiency in the process of delivering customer value, so that customers can be more satisfied, or in other words from the center (supplier), Company, Chanels (distribution) and Customer (4C). Supply Chain Management will be effective in improving the competitiveness of the industry, either by the supplier of the raw material leather, leather chemicals, leather production machinery, spare parts, and also any other relevant parties if able to improve cooperation between the core industry, supporting industry, and related industry is strong, so each others corroborate (linkage), as well as the distribution of goods to the customer must be of high quality and on time.

Coopetition in a failed merger project: why two French companies called it quits

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anne-Sophie Thelisson
Keyword(s):  
Information Sharing ◽  
Changing Environment ◽  
Global Crisis ◽  
Content Type ◽  
Cooperation And Competition ◽  
Integrative View ◽  
Target Company ◽  
External Events ◽  
Over Time

Purpose Coopetition includes cooperation and competition, sometimes simultaneously, among firms from a specific industry involved in a merger and acquisition (M&A) operation. However, despite their high number, most mergers end in failure. Therefore, looking at how firms cooperate and compete when planning a merger operation can be a key to better understand post-merger integration, set achievable synergies for both parties and better understand the organizational culture of both companies. Also, external events in a rapidly changing environment can affect the global strategy of organizations and impact the desire for firms to engage in mergers and acquisitions. Design/methodology/approach The author investigates how merger negotiations were conducted and influence coopetition among two firms engaged in such an operation. The author describes the project merger of two French companies using longitudinal data. Findings This in-depth case study provides new insights into coopetition dynamics during merger negotiations and the influence of a global crisis on the overall strategy of two firms. The authors specifically detail how cooperation and competition were present in M&A negotiations and how the rapidly changing environment influenced the planned operation. First, cooperation was privileged as companies enhanced information sharing and communication for their joint strategy. Then, with the evolution of the environment, new opportunities were given to the target company, which decided to quit the merger project. Therefore, both firms engaged in a competitive context as the crisis helped the target company (in difficulty at the beginning of negotiations) to develop new projects and to become a real rival of the acquiring company in its local ecosystem. Research limitations/implications The limitations are those concerning a single case study. Practical implications The study highlights the complexity of merger negotiations and the unexpected events faced by integration stakeholders. The analysis, thus, contributes to an inclusive and integrative view of the challenges in the merger process. The study questions coopetition issues in regional clusters as both firms operate in the same industry in the same region. For practitioners, the study questions how to balance the risks and rewards of coopetition activities over time. The case addresses information sharing in coopetition projects and the fear that the data and information revealed during negotiations will affect the company’s competitive advantage once the merger plan is abandoned. In the context of the rapidly changing environmental crisis, managers will reflect on continuing to cooperate with their competitors or pursuing their activities on their own. Social implications Despite their high number, M&A failures remain surprisingly high. This study explores how stakeholders deal with merger negotiations and how external events impact such negotiations and merger projects by raising coopetitive tensions among firms. Originality/value The case provides a vivid illustration of firms’ adaptation to a rapidly evolving context due to a global crisis. The research questions coopetition in business ecosystems and the unexpected in merger processes. The study addresses critical risks in knowledge exchange during merger negotiations and coopetitive dynamics among stakeholders over time. Theoretical concepts and empirical findings from the literature are combined to present a single consistent picture.

Gamification in Marketing

2022 ◽  
pp. 137-165
Author(s):  
Umit Basaran
Keyword(s):  
Game Design ◽  
Mobile Application ◽  
Customer Value ◽  
Digital Marketing ◽  
Design Elements ◽  
Innovative Technologies ◽  
Attitudes And Behaviors ◽  
Consumer Value ◽  
Marketing Activities

Advances in digital marketing technologies and the experience and value they provide to consumers have become important factors in market success. Therefore, businesses are focusing much more on the use of innovative technologies such as gamification. Gamification is the use of game design elements and mechanisms in non-game environments to increase the motivation of users to guide their behavior. Gamification elements used in marketing activities have an impact on the attitudes and behaviors of consumers towards brands, products, and services by increasing experience and value for them. Accordingly, this chapter is aimed at evaluating the gamified marketing activities from the perspective of customer value. In this context, the concepts of customer value and gamification are examined, and gamification techniques used in marketing and their effects on consumer value are evaluated. Also, the case study of Starbucks' gamified mobile application is presented from the perspective of customer value.

Building and Analyzing of Enterprise Network

2017 ◽  
pp. 1453-1477
Author(s):  
Liqiang Wang ◽  
Shijun Liu ◽  
Li Pan ◽  
Lei Wu ◽  
Xiangxu Meng
Keyword(s):  
Customer Value ◽  
Small World ◽  
Linear Process ◽  
Social Business ◽  
Data Set ◽  
Enterprise Network ◽  
Ego Networks ◽  
Hypergraph Model ◽  
Distribution Features

Social business moves beyond linear, process-driven organizations to create new, dynamic, networked businesses that focus on customer value. Enterprise network (EN) is used to support social business by maximizing current and future opportunities and facilitate network-enabled processes, which can lead to value co-creation. EN is a multi-level hypergraph model with enterprises, employees, products and other related entities. In this paper the authors refine the EN model and present the foundation of EN to support social businesses. Then they introduce a case study on China automobile supply network (CASN). For the similarity with social networks, they verify power-law and small world theories in EN with statistical results on this data set. These theories are fitful in EN, but some new characteristics exist. The structure of EN consists of star-shaped clusters and the authors extract ego networks taking suppliers and manufacturers as the ego respectively. With the structure and distribution features of EN, they present the enterprise business similarity analysis method based on common-neighbors. And they also introduce the tentative work to detect Dunbar circles in EN. To analyze the data in a more intuitional and effective way, the authors use some data visualization tools to process the data in EN.

Supply chain structures for distributing surplus food

2020 ◽  
Vol 31 (4) ◽  
pp. 865-883
Author(s):  
Caroline Sundgren
Keyword(s):  
Supply Chain ◽  
Service Provider ◽  
Closed Loop ◽  
Food Distribution ◽  
Weak Links ◽  
Content Type ◽  
Different Types ◽  
Multiple Case ◽  
A Chain

PurposeNew actors have emerged in the food supply chain in response to the increased awareness of food waste and the need to distribute surplus food. The purpose of this study is to analyse the different supply chain structures that have emerged to make surplus food available to consumers.Design/methodology/approachThis study adopts a qualitative multiple-case study of three new surplus food actors: a surplus food platform, an online retailer and a surplus food terminal. Data sources included interviews, documentary evidence and participatory observations.FindingsThree different types of actor constellations in surplus food distribution have been identified: a triad, a tetrad and a chain. Both centralised (for ambient products) and decentralised supply chain structures (for chilled products) have emerged. The analysis identified weak links amongst new actors and surplus food suppliers. The new actors have adopted the roles of connector, service provider and logistics service provider and the sub-roles of mediator, auditor and consultant.Originality/valueThis paper contributes to research on closed-loop or circular supply chains for the reuse of products in the context of surplus food distribution.

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