scholarly journals The Impact of Online Consumer Reviews on Online Hotel Booking Intention

2021 ◽  
Vol 13 (3) ◽  
pp. 2634-2652
Author(s):  
Yiğit Can Güler ◽  
Farid Huseynov
Keyword(s):  
Consumer Reviews ◽  
Online Consumer Reviews ◽  
Online Consumer ◽  
Hotel Booking ◽  
The Impact

scholarly journals The influence of e-word-of-mouth on hotel occupancy rate

2016 ◽  
Vol 28 (9) ◽  
pp. 2035-2051 ◽  
Author(s):  
Giampaolo Viglia ◽  
Roberta Minazzi ◽  
Dimitrios Buhalis
Keyword(s):  
Critical Role ◽  
Online Reviews ◽  
Three Dimensions ◽  
Occupancy Rate ◽  
Consumer Reviews ◽  
Content Type ◽  
Online Consumer Reviews ◽  
Online Consumer ◽  
Occupancy Rates ◽  
The Impact

Purpose Online consumer reviews have become increasingly important for consumer decision-making. One of the most prominent examples is the hotel industry where consumer reviews on websites, such as Bookings.com, TripAdvisor and Venere.com, play a critical role in consumers’ choice of a hotel. There have been a number of recent studies analyzing various aspects of online reviews. The purpose of this paper is to investigate their effects in terms of hotel occupancy rates. Design/methodology/approach This paper measures through regression analysis the impact of three dimensions of consumer reviews (i.e. review score, review variance and review volume) on the occupancy rates of 346 hotels located in Rome, isolating a number of other factors that might also affect demand. Findings Review score is the dimension with the highest impact. The results suggest that after controlling for other variables, a one-point increase in the review score is associated to an increase in the occupancy rate by 7.5 percentage points. Regardless the review score, the number of reviews has a positive effect, but with decreasing returns, implying that the higher the number of reviews, the lower the beneficial effect in terms of occupancy rates is. Practical implications The findings quantify the strong association of online reviews to occupancy rates suggesting the use of appropriate reputational management systems to increase hotel occupancy and therefore performance. Originality/value A major contribution of this paper is its comprehensiveness in analyzing the relation between online consumer reviews and occupancy across a heterogeneous sample of hotels.

scholarly journals Shifting consumers’ sustainable behavior in the hospitality industry

2021 ◽  
Vol 280 ◽  
pp. 02001
Author(s):  
I Wayan Edi Arsawan ◽  
Viktor Koval ◽  
Ni Putu Santi Suryantini ◽  
Yuriy Polyezhayev
Keyword(s):  
Millennial Generation ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Online Reviews ◽  
Consumer Reviews ◽  
Online Consumer Reviews ◽  
Online Consumer ◽  
Positive Valence ◽  
Booking Intentions ◽  
Hotel Booking

Although research on hotel booking intention has been carried out in the last decade, the research that reveals the role of hotel reservation information through online consumer reviews in the millennial generation is still very rare. This study aims to determine the factors of online consumer reviews that affect hotel booking intentions for the millennial generation in Bali, Indonesia. This study uses a quantitative approach by distributing questionnaires to 385 respondents through a non-probability sampling technique, namely purposive sampling. The data analysis technique of this research is a multiple linear regression analysis processed using the SPSS 25.0 program. The results reveal that usefulness, timeline, and comprehensiveness have a significant effect on hotel booking intentions. Meanwhile, the volume of online reviews, the positive valence of online reviews, and the negative valence of online reviews are not significant for hotel booking intentions. The research findings reveal the characteristics of the millennial generation which are in line with the theory of reason action that they have their views in making decisions. The research implications are discussed in the paper.

scholarly journals Impact of Online Consumer Reviews on Hotel Booking Intentions: The Case of Pakistan

2019 ◽  
Vol 15 (7) ◽  
Author(s):  
Rizwan Qaiser Danish ◽  
Shahid Hafeez ◽  
Hafiz Fawad Ali ◽  
Rabia Shahid ◽  
Kashif Nadeem
Keyword(s):  
Consumer Reviews ◽  
Online Consumer Reviews ◽  
Online Consumer ◽  
Booking Intentions ◽  
Hotel Booking
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