scholarly journals The Impact of Online Consumer Reviews (OCR) on Online Consumers Purchase Intention

2020 ◽  
Vol 12 (2) ◽  
pp. 990-1005
Author(s):  
Kalthoum DHAHAK ◽  
Farid HUSEYNOV
Keyword(s):  
Purchase Intention ◽  
Consumer Reviews ◽  
Online Consumer Reviews ◽  
Online Consumers ◽  
Online Consumer ◽  
The Impact

The Effects of Online Consumer Reviews on Fashion Clothing Purchase Intention

2017 ◽  
pp. 318-347 ◽  
Author(s):  
Julie A. Dennison ◽  
Matteo Montecchi
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Elaboration Likelihood ◽  
Consumer Reviews ◽  
Online Consumer Reviews ◽  
Peripheral Cues ◽  
Likelihood Model ◽  
Online Consumer ◽  
Significant Moderator

This chapter examines a particular type of electronic word-of mouth; that of online consumer reviews featured on fashion retailer websites, and studies the effects they have on female fashion consumers in terms of subsequent purchase intention decisions. Using the Elaboration Likelihood Model as the theoretical framework, this study has focused on examining the effects of three peripheral cues; source credibility, review volume and valance on purchase intention, and also investigated how fashion clothing involvement moderates these relationships. The results suggest that reviews that are perceived to be credible, featured in high numbers and predominantly positive all had a significant effect in increasing the purchase intention of female fashion consumers. The level of fashion clothing involvement did not appear to be a significant moderator of cue effects with the notable exception of negative reviews, which were more likely to deter purchase intention from low involvement consumers compared to high involvement consumers.

scholarly journals The influence of e-word-of-mouth on hotel occupancy rate

2016 ◽  
Vol 28 (9) ◽  
pp. 2035-2051 ◽  
Author(s):  
Giampaolo Viglia ◽  
Roberta Minazzi ◽  
Dimitrios Buhalis
Keyword(s):  
Critical Role ◽  
Online Reviews ◽  
Three Dimensions ◽  
Occupancy Rate ◽  
Consumer Reviews ◽  
Content Type ◽  
Online Consumer Reviews ◽  
Online Consumer ◽  
Occupancy Rates ◽  
The Impact

Purpose Online consumer reviews have become increasingly important for consumer decision-making. One of the most prominent examples is the hotel industry where consumer reviews on websites, such as Bookings.com, TripAdvisor and Venere.com, play a critical role in consumers’ choice of a hotel. There have been a number of recent studies analyzing various aspects of online reviews. The purpose of this paper is to investigate their effects in terms of hotel occupancy rates. Design/methodology/approach This paper measures through regression analysis the impact of three dimensions of consumer reviews (i.e. review score, review variance and review volume) on the occupancy rates of 346 hotels located in Rome, isolating a number of other factors that might also affect demand. Findings Review score is the dimension with the highest impact. The results suggest that after controlling for other variables, a one-point increase in the review score is associated to an increase in the occupancy rate by 7.5 percentage points. Regardless the review score, the number of reviews has a positive effect, but with decreasing returns, implying that the higher the number of reviews, the lower the beneficial effect in terms of occupancy rates is. Practical implications The findings quantify the strong association of online reviews to occupancy rates suggesting the use of appropriate reputational management systems to increase hotel occupancy and therefore performance. Originality/value A major contribution of this paper is its comprehensiveness in analyzing the relation between online consumer reviews and occupancy across a heterogeneous sample of hotels.

scholarly journals Islamic Branding, Viral Marketing, Online Consumer Review, and Purchasing Decision: The Mediating Role of Purchase Intention

2021 ◽  
Vol 1 ◽  
pp. 323-337
Author(s):  
Ayu Wandira ◽  
Taifikur Rahman
Keyword(s):  
Purchase Intention ◽  
Quantitative Methods ◽  
Statistical Tests ◽  
Sampling Technique ◽  
Viral Marketing ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Consumer Reviews ◽  
Online Consumer Reviews ◽  
Online Consumer

This study aims to determine the effect of Islamic branding, viral marketing, and online consumer reviews on purchasing decisions on e-commerce Shopee with purchase intention as an intervening variable. This study uses quantitative methods with primary data obtained through the distribution of questionnaires. The data collection technique used the purposive sampling technique with the number of respondents as many as 96 respondents. The data analysis used includes instrument tests, statistical tests, classical assumption tests, and path analyses. Based on the test results show (1) Islamic branding has a positive and significant effect on purchasing decisions. (2) Viral marketing has a positive and significant effect on purchasing decisions. (3) Online consumer reviews have a negative and insignificant effect on purchasing decisions. (4) Purchase intention has a positive and significant effect on purchasing decisions. (5) Purchase intention can mediate Islamic branding on purchasing decisions. (6) Purchase intention is not able to mediate viral marketing on purchasing decisions. (7) Purchase intention is not able to mediate online consumer reviews of purchasing decisions.

scholarly journals Purchase Intention: Can Brand Awareness Mediates Online Consummer Reviews?

2021 ◽  
Vol 14 (2) ◽  
pp. 162-172
Author(s):  
Heni Susilowati ◽  
Titin Hargyatni
Keyword(s):  
Purchase Intention ◽  
Sampling Technique ◽  
Online Reviews ◽  
Brand Awareness ◽  
Primary Data ◽  
Consumer Reviews ◽  
Online Consumer Reviews ◽  
Consumer Review ◽  
Online Consumer ◽  
Online Consumer Review

This study aims to determine the effect of Online Consumer Review on Purchase Intention with Brand Awareness as an Intervening Variable at Shopee into STEKOM University’s students. The primary data was obtained by distributing questionnaires to buyers who have shopped at Shopee which consists of 23 questions. Samples of 130 respondents taken by random sampling technique. The analytical tool used in data processing uses Multiple Linear Regression with the help of SPSS version 25. The results show that Online Consumer Reviews ( Online Reviews on Website, Consistency of Online Reviews and Website Popularity) have a positive effect on brand awarensess at Shopee. Online Consumer Reviews (Online Reviews on Website, Online Consistency of Reviews and Popularity of Website) variables also have a positive and significant effect on Purchase Intention.  Meanwhile, the Brand Awareness variable is not able to mediate Online Consumer Reviews on Purchase Intentions at the Shopee shopping platform.  

Sign in / Sign up

Export Citation Format

Share Document