scholarly journals Tüketicilerin Fiziksel Mağaza Alışverişlerinde Artırılmış Gerçeklik Uygulaması Olarak Akıllı Ayna Kullanmasının Davranışsal Niyete Etkisi (The Effect of Consumers Use of Smart Mirror As An Augmented Reality in Physical Store Shopping on Behavioral Intention)

2021 ◽  
Vol 4 (13) ◽  
pp. 3573-3585
Author(s):  
Zübeyir Çelik ◽  
İbrahim Aydın
Keyword(s):  
Augmented Reality ◽  
Behavioral Intention

scholarly journals Penilaian User Experience Menggunakan Metode Technology Acceptance Model (TAM) Terhadap Aplikasi Augmented Reality Gamelan Jawa

2020 ◽  
Vol 4 (2) ◽  
pp. 1-10
Author(s):  
Sitaresmi Wahyu Handani ◽  
Septiana Nur Hidayah ◽  
Ito Setiawan
Keyword(s):  
Augmented Reality ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Actual System ◽  
System Usage ◽  
Acceptance Model

Gamelan merupakan salah satu budaya lokal Indonesia yang perlu dipelihara eksistensinya. Beberapa penelitian terkait pengenalan gamelan ke generasi muda telah banyak dilakukan, diantaranya menghasilkan aplikasi yang menggabungkan antara gamelan dengan teknologi terkini yaitu augmented reality. Penggunaan teknologi augmented reality untuk menampilkan dan memperkenalkan alat musik gamelan merupakan inovasi baru dan perlu diapresiasi. Namun perlu sebuah penilaian tersendiri untuk mengetahui apakah penggunaan teknologi tersebut berdampak positif terhadap penggunanya. Melalui penelitian ini, peneliti melakukan kajian lebih dalam dengan menggunakan metode Technology Acceptance Model (TAM) untuk mengetahui pengalaman pengguna dalam berinteraksi dengan aplikasi gamelan berbasis augmented reality. Terdapat lima aspek yang diuji yaitu aspek kemudahan penggunaan (Perceived Ease of Use), manfaat penggunaan (Perceived Usefulness), sikap pengguna (Atitude Toward Using), keinginan pengguna (Behavioral Intention of Use), kesadaran pengguna (Actual System Usage). Dari hasil uji validitas dan realibiltas yang dilakukan didapatkan hasil bahwa semua butir komponen dalam kuisoner yang dibagikan valid dan reliable. Sedangkan dari analisis data deskriptif yang dilakukan, didapatkan hasil bahwa persepsi pengguna terhadap lima aspek tersebut di atas sangat baik dengan nilai skor tertinggi 4.10 pada aspek kemudahan penggunaan dan sikap pengguna.

scholarly journals Technology Acceptance of an Interactive Augmented Reality App on Resistive Circuits for Engineering Students

Electronics ◽  
2021 ◽  
Vol 10 (11) ◽  
pp. 1286
Author(s):  
Alejandro Álvarez-Marín ◽  
J. Ángel Velázquez-Iturbide ◽  
Mauricio Castillo-Vergara
Keyword(s):  
Theoretical Model ◽  
Augmented Reality ◽  
Technology Acceptance ◽  
Behavioral Intention ◽  
Engineering Students ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Behavioral Intention To Use

In this study, we aim to establish the factors that explain the technology acceptance of augmented reality (AR) in students’ engineering education. Technology acceptance of AR apps has been insufficiently investigated. We conceive a theoretical model to explain technology acceptance by relating behavioral intention to use with the variables subjective norm, technology optimism, technology innovativeness, perceived ease of use, perceived usefulness, and attitude toward using. An interactive AR app on electrical circuits was designed to assist students to overcome their difficulties in understanding how electricity works. A theoretical model was hypothesized and tested using structural equation modeling. The study was conducted using a sample of 190 engineering students. The results demonstrate the positive effect of technology optimism and technology innovativeness on perceived usefulness and attitude toward using, respectively. Furthermore, they suggest that attitude toward using is influenced by perceived usefulness but not directly by perceived ease of use. This could mean that students would be willing to use this app if they find it useful and not just easy to use. Finally, the results illustrate that attitude toward using firmly explains behavioral intention to use, which is consistent with the findings in previous studies. These results could guide how academics and higher education centers should approach the incorporation of these technologies in classrooms.

scholarly journals Observasi Penerimaan Sosial Berbasis Aplikasi Realitas Tertambah di Bamboo Bar Sanur

2020 ◽  
pp. 334
Author(s):  
Prima Yudhistira ◽  
I Putu Gde Sukaatmaja ◽  
Gde Indra Bhaskara
Keyword(s):  
Augmented Reality ◽  
Mobile Computing ◽  
Behavioral Intention ◽  
New Technology ◽  
Modern Technology ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
The Internet ◽  
Perceived Ease Of Use ◽  
Actual System

The opening of internet access to the public in 1991 pushed information into people's daily needs (Birger, 1997). Telephone manufacturers adopt the internet naturally in their products by launching mobile phones that have evolved into smartphones (Ira, 2012), allowing the internet to be accessed all the time. Economic aspects soon followed, assimilated in cyberspace into E-commerce that allows transactions of goods and services in cyberspace (Botha et at., 2008). In the world of tourism, the use of modern technology has become a necessity for many destinations to remain competitive and attractive to modern tourists. A form of new technology that is increasingly being used in public spaces is Augmented Reality (AR). Augmented reality technology allows users to receive information in the form of a display that contains a combination of real and virtual objects in the real world in real time. Technology is accessed via an app that is installed on a smartphone.This research aims to analyze the role of behavioral intention based on augmented reality applications in mediating the effect of perceived usefulness and perceived ease of use on the actual system use in bamboo bar Sanur. An augmented reality prototype application was developed specifically for this research. Quantification of human behavior is possible by combining the branch of psychology theory of planned behavior with e-commerce based mobile computing context (Imielinski & Korth, 1996). Keywords: behavioral intention, aplikasi, augmented reality, smartphone, e-commerce, TAM, Mobile computing Text

scholarly journals Augmented reality adoption intention among travel and tour operators in Malaysia: mediation effect of value alignment

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Syed Shah Alam ◽  
Mohammad Masukujjaman ◽  
Samiha Susmit ◽  
Sumaiya Susmit ◽  
Hassanuddeen Abd Aziz
Keyword(s):  
Augmented Reality ◽  
Diffusion Of Innovation ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Theoretical Models ◽  
Equation Model ◽  
External Support ◽  
Mediation Effect ◽  
Content Type ◽  
Tour Operator

PurposeThis study evaluated the determinants of augmented reality (AR) adoption in Malaysia's travel and tour operator sectors through an integrated technology-organization-environmental (TOE) and diffusion of innovation (DOI) model.Design/methodology/approachThe TOE and DOI were considered the primary theoretical models but are combined and extended by including few additional variables. Data were collected from 220 respondents of travel and tour operating businesses in Malaysia and analyzed by applying PLS structural equation model technique.FindingsThe empirical results established that perceived cost, relative advantages, complexity and compatibility, observability, competitor pressure, value alignment, customer pressure, and trialability are positively connected with the behavioral intention except for external support. The results reveal that value alignment partially mediates the association between relative advantages and behavioral intention, complexity and behavioral intention, compatibility and behavioral intention, perceived cost and behavioral intention except in between trialability and observability.Originality/valueThis research is unique as the value alignment construct is included in the model, and thus it fulfills the literature gap by adding the mediation construct. This study contributes to enhancing AR's understanding of the Malaysian travel and tour operator industry through the lenses of owners or managers. It offers an integrated model that combines the TOE and DOI models, rare in this sector, and can be replicated or extended with validated scales.

Augmented reality for virtual training in the construction industry

Work ◽  
2021 ◽  
pp. 1-11
Author(s):  
Dario Placencio-Hidalgo ◽  
Alejandro Álvarez-Marín ◽  
Mauricio Castillo-Vergara ◽  
Renato Sukno
Keyword(s):  
Augmented Reality ◽  
Technology Acceptance ◽  
Construction Industry ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Business Training ◽  
Behavioral Intention To Use

BACKGROUND: Technology has evolved in surprising ways, and augmented reality (AR) has positioned itself as one of the technologies with outstanding value. Its importance in education is still being debated, but its incorporation in business training has been left out. OBJECTIVE: This study aims to determine variables that explain the intention to use this technology in construction training, focused on preventing injuries and disabilities. METHODS: This study was carried out using the Technology Acceptance Model (TAM) through the structural equation method. The variables: perceived ease of use, perceived usefulness, attitude toward using, and behavioral intention to use were incorporated. An AR app was developed that addresses the teaching of safety elements on scaffolding, and we collected data from Chilean construction companies. RESULTS: The results show that perceived usefulness and perceived ease of use explain the attitude towards using augmented reality, while perceived usefulness and attitude towards using explain behavioral intention to use. CONCLUSIONS: These findings enrich AR’s literature in the construction industry and have high business managers’ implications. It may allow them to implement this technology more likely to succeed in their virtual business training to prevent injury-related disability.

scholarly journals Factors Affecting Augmented Reality Adoption in the Retail Industry

2021 ◽  
Vol 7 (2) ◽  
pp. 142
Author(s):  
Syed Shah Alam ◽  
Samiha Susmit ◽  
Chieh-Yu Lin ◽  
Mohammad Masukujjaman ◽  
Yi-Hui Ho
Keyword(s):  
Augmented Reality ◽  
Technology Acceptance ◽  
Behavioral Intention ◽  
Open Innovation ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Retail Industry ◽  
Retail Stores ◽  
Factors Affecting ◽  
The Relationship

Augmented reality (AR) technology is a computer-generated object that allows users to enrich the experience of products virtually with graphics, images, etc. Due to a lack of studies in developing countries like Malaysia, more studies are necessary to understand the pressing factors of diffusing AR technology for the flourishing retail industry. This research aimed to explore the factors affecting the adoption of AR technology in the retail sector through an extension of the technology acceptance model (TAM). The conceptual model was developed based on additional open-innovation-related constructs to the existing TAM constructs. To test the model, data were collected from 233 retail stores in Malaysia using a structured questionnaire survey. The PLS-based structural equation modeling technique was used to analyze the data. The empirical results confirmed that, except for external support and trading partner pressure, other factors, including perceived usefulness, attitude, competitive pressure, customer pressure, perceived cost, and technological knowledge have significant influences on the intention to use AR technology in retail stores. The attitude mediates the relationship between perceived usefulness and behavioral intention and the relationship between self-efficacy and behavioral intention. As operating cost was a critical factor, managers are advised to deliver various packages of after-sales services and free installation charges to curb expenses. This study improved TAM by offering a comprehensive model with cognitive and open innovation factors and provided suggestions for retail stores when they attempt to adopt AR technology to develop an open business model.

Examining augmented reality adoption by consumers with highlights on gender and educational-level differences

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Salma S. Abed
Keyword(s):  
Saudi Arabia ◽  
Augmented Reality ◽  
Behavioral Intention ◽  
Educational Level ◽  
Online Survey ◽  
Middle Eastern ◽  
Content Type ◽  
Intention To Adopt ◽  
Use Of Technology ◽  
The Right

Purpose This study aims to explore the factors that could affect consumers’ adoption of augmented reality (AR) and investigate the interaction between gender and educational level on intention to adopt AR in developing countries as demonstrated here by Saudi Arabia. Design/methodology/approach The examined constructs were developed by integrating factors from the unified theory of acceptance and the use of technology (UTAUT2), including performance expectancy, expectancy effort, social influence, facilitating conditions, hedonic motivation and habit. Price value was eliminated and innovativeness was added to the examined constructs. Data were collected from 673 Saudi consumers through an online survey by implementing a convenience sampling. Furthermore, the effect of gender and education level on behavioral intention to adopt AR by consumers was examined. Findings The results of the regression analysis showed that the independent variables statistically significantly predict the consumers’ behavioral intention toward AR adoption with all the examined constructs. The proposed model was able to explain 84% of the variance of behavioral intention. Furthermore, there was a statistically significant interaction between the effects of gender and educational level on intention to adopt AR. Practical implications This study will clarify the relatively low diffusion rate of AR adoption in Saudi Arabia, which will help business owners and marketers to develop the right strategies, especially strategies that are associated to marketing and developing mobile applications by incorporating AR technologies, which will attract the attention of many users. Originality/value This is one of the few studies that has explored the intention to adopt AR by consumers by examining the UTAUT2 constructs in the Middle Eastern cultural contexts, in contrast to previous studies, specifically Saudi Arabia. This study further investigated the interaction between the effects of gender and educational level on intention to adopt AR.

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