scholarly journals Factors Affecting Augmented Reality Adoption in the Retail Industry

2021 ◽  
Vol 7 (2) ◽  
pp. 142
Author(s):  
Syed Shah Alam ◽  
Samiha Susmit ◽  
Chieh-Yu Lin ◽  
Mohammad Masukujjaman ◽  
Yi-Hui Ho
Keyword(s):  
Augmented Reality ◽  
Technology Acceptance ◽  
Behavioral Intention ◽  
Open Innovation ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Retail Industry ◽  
Retail Stores ◽  
Factors Affecting ◽  
The Relationship

Augmented reality (AR) technology is a computer-generated object that allows users to enrich the experience of products virtually with graphics, images, etc. Due to a lack of studies in developing countries like Malaysia, more studies are necessary to understand the pressing factors of diffusing AR technology for the flourishing retail industry. This research aimed to explore the factors affecting the adoption of AR technology in the retail sector through an extension of the technology acceptance model (TAM). The conceptual model was developed based on additional open-innovation-related constructs to the existing TAM constructs. To test the model, data were collected from 233 retail stores in Malaysia using a structured questionnaire survey. The PLS-based structural equation modeling technique was used to analyze the data. The empirical results confirmed that, except for external support and trading partner pressure, other factors, including perceived usefulness, attitude, competitive pressure, customer pressure, perceived cost, and technological knowledge have significant influences on the intention to use AR technology in retail stores. The attitude mediates the relationship between perceived usefulness and behavioral intention and the relationship between self-efficacy and behavioral intention. As operating cost was a critical factor, managers are advised to deliver various packages of after-sales services and free installation charges to curb expenses. This study improved TAM by offering a comprehensive model with cognitive and open innovation factors and provided suggestions for retail stores when they attempt to adopt AR technology to develop an open business model.

scholarly journals Technology acceptance application model on internet banking service in BRI Bank Denpasar Indonesia

2019 ◽  
Vol 6 (4) ◽  
pp. 135-146
Author(s):  
Ari Melaning ◽  
I.G.A.K. Giantari
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Internet Banking ◽  
Sem Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
The Relationship

This study aims to explain the effect of perceived usefulness, and perceived ease of use, on attitude toward using, and behavioral intention of use at BRI banks Denpasar. The technique used to test the research hypothesis uses Structural Equation Modeling (SEM) analysis techniques using SMARTPLS assistance, using IBM SPSS Statistics 22. The population in this study were all BRI Bank customers in Denpasar who used Internet Banking, the number of samples in this study was 150 respondents, who were taken using Purposive Sampling techniques. The results showed that (1) the attitude toward using had a positive and significant effect on the behavioral intention of use (2) perceived ease of use had a positive and significant effect on attitude toward using (3) perceived usefulness had a positive and significant effect on the behavioral intention of use. (4) perceived ease of use has a positive and significant effect on the behavioral intention of use (5) perceived usefulness has a positive and significant effect on attitude toward using. (6) attitude toward using can mediate the relationship between perceived usefulness to the behavioral intention of use. (7) the attitude toward using can mediate the relationship between perceived ease of use on the behavioral intention of use.

scholarly journals Modeling crowdfunders’ behavioral intention to adopt the crowdfunding-waqf model (CWM) in Malaysia

2018 ◽  
Vol 11 (2) ◽  
pp. 231-249 ◽  
Author(s):  
Mohamed Asmy Mohd Thas Thaker ◽  
Hassanudin Mohd Thas Thaker ◽  
Anwar Allah Pitchay
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Perceived Usefulness ◽  
Primary Data ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Liquidity Constraint ◽  
Muslim Countries ◽  
The Government

PurposeWaqf institutions in many Muslim countries including in Malaysia are facing liquidity constraints in developing waqf land. This paper aims to offer a sustainable model of source of financing for waqf institutions to meet their liquidity constraint in developing waqf land, which is known as the crowdfunding–waqf model (CWM). Later, CWM validated its acceptance in the field among the crowdfunders by adopting the theory of technology acceptance model (TAM).Design/methodology/approachThe primary data are collected from the survey administered to donors or crowdfunders in Selangor, Penang, Johor and Pahang. The total number of respondents aren= 1,000. The analysis is conducted using structural equation modeling (SEM).FindingsBased on findings, both the perceived usefulness and perceived easy to use of CWM are found to have a positive impact on the behavioral intention of crowdfunders or donors in assisting waqf institutions to develop waqf land in Malaysia. Furthermore, perceived easy to use has a positive relationship and direct effect on perceived usefulness of crowdfunders to use the CWM.Research limitations/implicationsThere are some limitations of the current study. The sample size and area of study become the obvious limitations. Thus, there is a need for caution in the interpretation of the results, and the conclusion cannot be as generalized. Besides, the use of current factors might limit the ability to explore other potentially important determinants of the crowdfunders’ behavioral intention on using CWM. Thus, future research can be conducted by incorporating new factors and provide new insights for optimizing CWM. Other potential moderator variables should be included into the research model in order to obtain more robust results.Practical implicationsThe findings of this paper will provide a new avenue for waqf institutions to raise funds for developing waqf land, particularly in Malaysia. The present study also has implications for the government and policymakers. Through CWM, it enables to reduce the expenses of the government for the development of waqf land. Indeed, CWM could be applied in other Muslim countries that are facing liquidity constraint in developing waqf land.Originality/valueThis paper offers an additional literature on waqf and crowdfunding, especially in the Malaysian context. The paper proposes a viable alternative model for waqf institutions as a source of financing by using crowdfunding.

scholarly journals Critical Factors Influencing the Behavioral Intention of Consumers towards Mobile Banking in Malaysia

2020 ◽  
Vol 10 (1) ◽  
pp. 5265-5269
Author(s):  
Z. U. Rehman ◽  
F. A. Shaikh
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Perceived Risk ◽  
Negative Relationship ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Mobile Banking ◽  
Critical Factors ◽  
Banking Services

Mobile banking services are widely adopted in developed and developing countries, while their adoption by Malaysian consumers is relatively low. The effective adoption of mobile banking mostly depends on consumers. This study’s objective was to examine the factors that influence Malaysian customers’ behavioral intention toward mobile banking. A detailed literature review was conducted in order to identify the critical factors that affect mobile banking users. The research model was based on the Technology Acceptance Model, investigating the additionally perceived risk. Primary data were collected from 384 generation Y bank customers. Structure equation modeling through Smart-PLS was used for data analysis. Results revealed that consumers’ behavioral intention was significantly and positively influenced by perceived usefulness and ease of use, while a significant negative relationship was found between consumers’ behavioral intention and perceived risk. The findings also revealed a mediating relationship of attitude between perceived usefulness, ease of use and risk, and behavioral intention to use mobile banking. The study provides appropriate guidelines to Malaysian banks and mobile banking application developers for the effective implementation and design of mobile banking services.

scholarly journals Penilaian User Experience Menggunakan Metode Technology Acceptance Model (TAM) Terhadap Aplikasi Augmented Reality Gamelan Jawa

2020 ◽  
Vol 4 (2) ◽  
pp. 1-10
Author(s):  
Sitaresmi Wahyu Handani ◽  
Septiana Nur Hidayah ◽  
Ito Setiawan
Keyword(s):  
Augmented Reality ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Actual System ◽  
System Usage ◽  
Acceptance Model

Gamelan merupakan salah satu budaya lokal Indonesia yang perlu dipelihara eksistensinya. Beberapa penelitian terkait pengenalan gamelan ke generasi muda telah banyak dilakukan, diantaranya menghasilkan aplikasi yang menggabungkan antara gamelan dengan teknologi terkini yaitu augmented reality. Penggunaan teknologi augmented reality untuk menampilkan dan memperkenalkan alat musik gamelan merupakan inovasi baru dan perlu diapresiasi. Namun perlu sebuah penilaian tersendiri untuk mengetahui apakah penggunaan teknologi tersebut berdampak positif terhadap penggunanya. Melalui penelitian ini, peneliti melakukan kajian lebih dalam dengan menggunakan metode Technology Acceptance Model (TAM) untuk mengetahui pengalaman pengguna dalam berinteraksi dengan aplikasi gamelan berbasis augmented reality. Terdapat lima aspek yang diuji yaitu aspek kemudahan penggunaan (Perceived Ease of Use), manfaat penggunaan (Perceived Usefulness), sikap pengguna (Atitude Toward Using), keinginan pengguna (Behavioral Intention of Use), kesadaran pengguna (Actual System Usage). Dari hasil uji validitas dan realibiltas yang dilakukan didapatkan hasil bahwa semua butir komponen dalam kuisoner yang dibagikan valid dan reliable. Sedangkan dari analisis data deskriptif yang dilakukan, didapatkan hasil bahwa persepsi pengguna terhadap lima aspek tersebut di atas sangat baik dengan nilai skor tertinggi 4.10 pada aspek kemudahan penggunaan dan sikap pengguna.

scholarly journals Technology Acceptance of an Interactive Augmented Reality App on Resistive Circuits for Engineering Students

Electronics ◽  
2021 ◽  
Vol 10 (11) ◽  
pp. 1286
Author(s):  
Alejandro Álvarez-Marín ◽  
J. Ángel Velázquez-Iturbide ◽  
Mauricio Castillo-Vergara
Keyword(s):  
Theoretical Model ◽  
Augmented Reality ◽  
Technology Acceptance ◽  
Behavioral Intention ◽  
Engineering Students ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Behavioral Intention To Use

In this study, we aim to establish the factors that explain the technology acceptance of augmented reality (AR) in students’ engineering education. Technology acceptance of AR apps has been insufficiently investigated. We conceive a theoretical model to explain technology acceptance by relating behavioral intention to use with the variables subjective norm, technology optimism, technology innovativeness, perceived ease of use, perceived usefulness, and attitude toward using. An interactive AR app on electrical circuits was designed to assist students to overcome their difficulties in understanding how electricity works. A theoretical model was hypothesized and tested using structural equation modeling. The study was conducted using a sample of 190 engineering students. The results demonstrate the positive effect of technology optimism and technology innovativeness on perceived usefulness and attitude toward using, respectively. Furthermore, they suggest that attitude toward using is influenced by perceived usefulness but not directly by perceived ease of use. This could mean that students would be willing to use this app if they find it useful and not just easy to use. Finally, the results illustrate that attitude toward using firmly explains behavioral intention to use, which is consistent with the findings in previous studies. These results could guide how academics and higher education centers should approach the incorporation of these technologies in classrooms.

scholarly journals Factors affecting green food purchase intention in Ho Chi Minh city

2020 ◽  
Vol 8 (1) ◽  
Author(s):  
Nguyen Thi Thanh Van ◽  
Nguyen Thien Duy ◽  
Pham Tien Dung
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Usefulness ◽  
Ho Chi Minh City ◽  
Equation Modeling ◽  
Factors Affecting ◽  
Food Purchase ◽  
Green Food ◽  
Acceptance Model

This study adopts Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM) to measure factors affecting green food purchase intention in Ho Chi Minh city (HCMC). The survey data was collected from 197 students during the period of 1st to 20th September, 2017. Testing the conceptual model by Structural Equation Modeling (SEM), we find that perceived usefulness of green food and perceived ease of purchase impact on attitudes towards green food purchase. We also find that subjective norm, perceived usefulness of green food, attitudes towards green food purchase are positively associated with green food purchase intention. From the research findings, some recommendations are proposed accordingly.

scholarly journals ANALISIS PENERIMAAN SISTEM PEMBELAJARAN BERBASISI EDMODO BAGI PESERTA DIDIK DENGAN MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL (TAM)

TEMATIK ◽  
2016 ◽  
Vol 3 (2) ◽  
pp. 51-60
Author(s):  
Yuyun Tresnawati, M.Kom
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Behavioral Intention To Use

Abstrak : Penelitian ini bertujuan untuk memberikan bukti empiris tentang pengaruh sistem pembelajaran berbasis  edmodo terhadap motivasi dan  hasil belajar peserta didik di SMK Negeri 4 Bandung dengan menggunakan TAM (Technologi Acceptance Model).  Penggunaan model TAM didasarkan pada kenyataan bahwa sejauh ini TAM merupakan sebuah konsep yang dianggap paling baik dalam menjelaskan perilaku pengguna terhadap sistem teknologi informasi baru. Penelitian ini berjudul “Analisis Penerimaan Sistem Pembelajaran Berbasis Edmodo Bagi Peserta Didik Dengan Menggunakan Technology Acceptance Model  (Study Kasus  Pada SMKN  4 Bandung)”. Populasi penelitian ini adalah siswa SMK Negeri 4 Bandung kelas XI dan XII rumpun Teknik Informatika. Metode sampling yang digunakan dalam penelitian ini adalah purposive sampling, yang mengambil metode pengambilan sampel dengan didasarkan pada kriteria tertentu. Kriteria sampel penelitian ini adalah siswa yang aktif pada semester ganjil tahun pembelajaran 2015/2016. Analisis multivariat yang dilakukan menggunakan Structural Equation Modeling (SEM) dengan software AMOS (Analysis Of Moment Structure), Hasil penelitian ini membuktikan hanya 5 hipotesis diterima dari total 9 hipotesis yang diajukan. Hanya pada hubungan berikut yang terbukti mempunyai pengaruh positif : a)  Perceived Ease of Use (PEOU) terhadap  Perceived Usefulness (PU),  b) Attitude Toward Using ( ATU) terhadap  Perceived Enjoyment (PE),c) Attitude Toward Using (ATU) terhadap Perceived Usefulness (PU),d) Attitude Toward Using (ATU) terhadap  Perceived Ease of Use (PEOU) e) Attitude Toward Using ( ATU) terhadap   Behavioral Intention to Use (BITU), f) Actual Usage (AU)  terhadap  Behavioral Intention to Use (BITU). Hal ini membuktikan bahwa penggunaan sistem pembelajaran berbasis aplikasi edmodo tidak sepenuhnya dapat dijelaskan oleh Technologi Acceptance Model.

scholarly journals User Acceptance of Autonomous Public Transport Systems (APTS): Extended UTAUT2 Model

2021 ◽  
Vol 23 (1) ◽  
Author(s):  
Huseyin Korkmaz ◽  
Akif Fidanoglu ◽  
Salih Ozcelik ◽  
Abdullah Okumus
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
User Acceptance ◽  
Perceived Usefulness ◽  
Transport Systems ◽  
Equation Modeling ◽  
Factors Affecting ◽  
Positive Effects ◽  
Performance Expectancy ◽  
Acceptance Model

The purpose of this study is to investigate the factors affecting the acceptance and use of the APTS by its potential users. To achieve this, an integrated and expanded user acceptance model is introduced to explain the factors affecting the Behavioral Intention to use the APTS. A total of 316 surveys were conducted, from 275 participants by online surveys and 41 participants by face to face interviews. With the data that are acquired from Public Transportation (PT) users in Istanbul, the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) Model is modified and Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value, Habit, Trust and Safety, Perceived Usefulness, Perceived Risk and Behavioral Intention constructs are utilized in the model. Age, gender and frequency of PT usage are included in the model to examine the moderating effect on the constructs while the model is tested with Structural Equation Modeling (SEM). The proposed model explains the 72 % of variances in this study which proves that the model has stronger predictive power compared with the previous Technology Acceptance Model (TAM) and UTAUT models. Performance Expectancy, Social Influence, Habit, and Trust and Safety constructs are concluded to have significant positive effects on Behavioral Intention. Public usage and acceptance are necessary for the complete utilization of APTS. The findings of these studies are hoped to guide the decision-makers of the PT industry to understand the factors affecting the use and acceptance of APTS and take the actions accordingly.

Factors affecting sustainable adoption of e-health systems in Resource-Limited settings: an exploratory survey of Ethiopian hospitals from the perspective of healthcare professionals. (Preprint)

2019 ◽  
Author(s):  
Mulugeta Hayelom
Keyword(s):  
Technology Acceptance ◽  
Health Systems ◽  
Structural Equation ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Factors Affecting ◽  
Resource Limited ◽  
Referral Hospitals ◽  
Acceptance Model

BACKGROUND Electronic health (e-health) is becoming a prominent component of the health care system. The implementation and sustainable adoption of e-health systems is now taking as a big agenda in developing countries like Ethiopia, hence it all about saving a millions of lives. Even though there are some pilot e-health implementations, the success and sustainability of the systems are found less than the expected. So, this study aims to fill the gap in identifying the factors affecting sustainable adoption of e-health systems using the revised technology acceptance model at five referral hospitals of Amhara regional state of Ethiopia. OBJECTIVE To identify the factors affecting sustainable adoption of e-health systems using the revised technology acceptance model at five referral hospitals of Amhara regional state of Ethiopia. METHODS Institutional based cross-sectional study design was conducted among a total of 384 health care professionals. Self-administered questionnaire was used to collect the data. And the data were entered and the descriptive data were analyzed using Epi-info version 7 and SPSS version 20 respectively. Structural equation modeling, using AMOS 22, was also used to measure and clarify the degree of relationships between variables. RESULTS The findings of the structural equation modeling (SEM) indicates that perceived usefulness has significance influence on attitude (β =0.29, P<0.01) and intention to use e-health (β =0.38, P<0.01); technical infrastructure has significance influence on attitude (β =0.41, P<0.01) and intention to use e-health (β =0.34, P<0.01); staffs IT experience has significance influence on attitude (β =0.26, P<0.05); security concerns of a system has significance influence on attitude (β =0.34, P<0.05) and intention to use e-health (β =0.33, P<0.01); and attitude has also significance influence on intention to use e-health (β =0.52, P<0.01), respectively. CONCLUSIONS Electronic health system implementers and executives in resource limited settings are in urgent need of adoption models to design proper implementation strategies. The constructs; perceived usefulness, technical infrastructure, staffs IT experience, security concerns and attitude portrayed in the revised TAM model were found with a strong positive relationship with the dependent variable, intention to use e-health. Therefore, the implementers should give a priority in enhancing technical infrastructures of the organizations, staffs IT skill, and their attitude towards e-health by giving continuous support.

How teachers’ personality affect on their behavioral intention to use tablet PC

2018 ◽  
Vol 35 (1) ◽  
pp. 12-28 ◽  
Author(s):  
Fatih Camadan ◽  
Ilknur Reisoglu ◽  
Ömer Faruk Ursavas ◽  
David Mcilroy
Keyword(s):  
Personality Traits ◽  
Technology Acceptance ◽  
Behavioral Intention ◽  
Indirect Effects ◽  
Technology Use ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Content Type ◽  
Tablet Pcs

Purpose The purpose of this paper is to explore the effects of personality traits on teachers’ technology acceptance. Design/methodology/approach To this end, a demographic information survey, Five-Factor inventory, and technology acceptance measure were used for data collection. The data were analyzed via structural equation modeling. Findings According to the findings, conscientiousness has no significant effect on behavioral intention (BI) whereas openness and extraversion have positive indirect effects. On the other hand, agreeableness and neuroticism have negative indirect effects on BI. It was seen that the developed model explains 70 percent of BI, 77 percent of attitude toward use, 42 percent of perceived usefulness, 64 percent of perceived ease of use, and 15 percent of computer self-efficacy (CSE). It was revealed that CSE mediates the indirect effects of different personality traits on these variables. Practical implications In this regard, highlighting the conveniences to be brought by using Tablet PCs and equipping teachers with competencies to use relevant technologies during teacher training and in-service training may be effective in developing BI to use Tablet PCs among teachers. Originality/value The present study is different from previous studies in that it examines more than one technology through more than one measurement, takes personality as the predictor of technology use tendencies, and focuses on causal relationships between technology use and personality.

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