scholarly journals Impacts of online social support and perceived value in influential travel blogs

2021 ◽  
Vol 10 (4) ◽  
pp. 327-338
Author(s):  
Lucy Wangara Kirogo ◽  
Gesage Bichage ◽  
Irungu Irene
Keyword(s):  
Social Support ◽  
Behavioral Intentions ◽  
Perceived Value ◽  
Virtual Community ◽  
Online Social Support ◽  
Mediating Role ◽  
Behavior Intention ◽  
Perceived Values ◽  
Indirect Relationship

As a result of exponential growth in the popularity of blogging, travel blogs have demonstrated their enormous marketing potential, and have become an increasingly important mechanism for exchanging information among tourists. The present study modeled online social support and perceived value as antecedents of the impacts of influential travel bloggers on their blog members’ travel-related behavioral intentions and examined the mediating role of sense of virtual community (SOVC) among these relationships. The analysis results herein demonstrate that online social support, perceived value, and SOVC relate significantly to blog members’ behavior intention. Furthermore, the influence of perceived value and SOVC on behavior intention are both respectively significant. With SOVC as a mediating variable, the CI indirect effect of the perceived value on travel intention did not include 0, indicating an indirect relationship between these two variables. Referring to perceived values, the findings indicate that blog members perceive the influential travel blogs as offering epistemic value more than others. These findings have theoretical implications for social media and online interaction-related literature and have critical business implications for customer-to-customer (C2C) marketers to distinguish themselves within the expanding number of influential travel blogs.

scholarly journals Impacts of Online Social Support and Perceived Value in Influential Travel Blogs

2021 ◽  
Vol 10 (4) ◽  
pp. 339-348
Author(s):  
Wanching Chang ◽  
Ren-Fang Chao ◽  
Grace Chien
Keyword(s):  
Social Support ◽  
Behavioral Intentions ◽  
Perceived Value ◽  
Virtual Community ◽  
Online Social Support ◽  
Mediating Role ◽  
Behavior Intention ◽  
Perceived Values ◽  
Indirect Relationship

As a result of exponential growth in the popularity of blogging, travel blogs have demonstrated their enormous marketing potential, and have become an increasingly important mechanism for exchanging information among tourists. The present study modeled online social support and perceived value as antecedents of the impacts of influential travel bloggers on their blog members’ travel-related behavioral intentions, and examined the mediating role of sense of virtual community (SOVC) among these relationships. The analysis results herein demonstrate that online social support, perceived value, and SOVC relate significantly to blog members’ behavior intention. Furthermore, the influence of perceived value and SOVC on behavior intention are both respectively significant. With SOVC as a mediating variable, the CI indirect effect of the perceived value on travel intention did not include 0, indicating an indirect relationship between these two variables. Referring to perceived values, the findings indicates that blog members perceive the influential travel blogs as offering epistemic value more than others. These findings have theoretical implications for social media and online interaction related literature, and have critical business implications for customer to customer (C2C) marketers to distinguish themselves within the expanding number of influential travel blogs.

The Relationship between Tour Guide Humor and Tourists’ Behavior Intention: A Cross-Level Analysis

2019 ◽  
Vol 59 (8) ◽  
pp. 1478-1492 ◽  
Author(s):  
HongWei Tu ◽  
WeiFeng Guo ◽  
XinNi Xiao ◽  
Ming Yan
Keyword(s):  
Behavioral Intentions ◽  
Positive Emotion ◽  
Tour Guide ◽  
Mediating Role ◽  
Behavior Intention ◽  
Indirect Relationship ◽  
The Relationship ◽  
Moderating Role ◽  
Level Analysis

This study investigated how tour guide humor could influence tourists’ behavioral intentions in tour groups. Drawing on affective events theory, we explored the mediating role of positive emotion and the moderating role of the personality trait of openness on the influence of tour guide humor on behavioral intentions. Data were collected from 888 tourists nested within 52 tour groups. Findings clearly indicated that tour guide humor influenced tourists’ behavioral intentions directly, and indirectly through positive emotion. Furthermore, tourists’ openness significantly moderated the effects of tour guide humor on tourists’ positive emotion. Specifically, tourists with low openness were more likely to experience positive emotion as a result of tour guide humor. Additionally, tourists’ openness weakened the indirect relationship between tour guide humor and tourists’ behavioral intentions through positive emotion.

Exploring the Three- Path Mediation Model

2014 ◽  
Vol 5 (2) ◽  
pp. 1-20 ◽  
Author(s):  
Manish Kumar Yadav ◽  
Alok Kumar Rai ◽  
Medha Srivastava
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Behavioral Intention ◽  
Perceived Value ◽  
Mediation Model ◽  
Mediating Role ◽  
Customer Perceived Value ◽  
Comprehensive Survey ◽  
Indirect Relationship

The present study attempts to explore structure of relationships among service quality, customer perceived value, customer satisfaction and behavioral intentions through a comprehensive survey of extant literature. The study investigates the direct and indirect relationship between service quality and behavioral intention and probes into the mediating role of customers' perceived value and customers' satisfaction in the indirect relationship between service quality and behavioral intention. The findings suggest that service quality and behavioral intention relationship is mediated at multiple levels as their relationship passes through the junctions of customer perceived value and customer satisfaction.

scholarly journals Customer Experience and Behavioral Intentions: The Mediation Role of Customer Perceived Value

2019 ◽  
Vol 7 (10) ◽  
Author(s):  
Fortune Edem Amenuvor ◽  
Kwasi Owusu-Antwi ◽  
Richard Basilisco ◽  
Bae Seong-Chan
Keyword(s):  
Behavioral Intentions ◽  
Perceived Value ◽  
Customer Experience ◽  
Structural Equations ◽  
Mediating Effect ◽  
Mediating Role ◽  
Hedonic Value ◽  
Customer Perceived Value ◽  
Utilitarian Value

The overarching aim of this research is to empirically test the effect of customer experience on customer perceived value and behavioral intentions while assessing the mediating role of customer perceived value. To achieve this aim, we collect data from 338 customers of restaurants in South Korea. The hypotheses intended to achieve this aim are tested using the structural equations modeling technique. The outcome of the research reveals that customer experience positively and significantly affects behavioral intentions. Additionally, customer experience has a significant positive effect on both hedonic and utilitarian value respectively. Hedonic value positively and significantly predicts behavioral intents while utilitarian value is negative but significantly related to behavioral intentions. The study further finds support for a mediating effect of hedonic value on the relationship between customer experience and behavioral intentions. The current study provides managerial and theoretical insights into understanding customer experience management, customer perceived value, and customer behavioral intentions.

scholarly journals The Influence of Loneliness on The Mobile Phone Addiction of Contemporary College Students: The Mediating Role of Online Social Support

2021 ◽  
Vol 3 (1) ◽  
pp. p1
Author(s):  
Wang Bei ◽  
Su Yitong ◽  
Li Zeyu
Keyword(s):  
Social Support ◽  
College Students ◽  
Mobile Phone ◽  
Short Form ◽  
Online Social Support ◽  
Mediating Role ◽  
Mobile Phone Addiction ◽  
Support Methods ◽  
The Impact

Objectives: The purpose of this study was to explore the impact of loneliness on the mobile phone addiction, and to investigate the role of the psychological variable of online social support. Methods: 622 college students were surveyed by using the mobile phone addiction index (MPAI) scale, Online Social Support Questionnaire for College Students and the short-form of the UCLA Loneliness Scale. Results: The main effect of online social support and the mobile phone addiction on education level was significant. Loneliness was negatively correlated with online social support and the mobile phone addiction, online social support is positively correlated with the mobile phone addiction. Online social support was a complete mediator between loneliness and the mobile phone addiction.

Exploring the Three- Path Mediation Model

2016 ◽  
pp. 1328-1349 ◽  
Author(s):  
Manish Kumar Yadav ◽  
Alok Kumar Rai ◽  
Medha Srivastava
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Behavioral Intention ◽  
Perceived Value ◽  
Mediation Model ◽  
Mediating Role ◽  
Customer Perceived Value ◽  
Comprehensive Survey ◽  
Indirect Relationship

The present study attempts to explore structure of relationships among service quality, customer perceived value, customer satisfaction and behavioral intentions through a comprehensive survey of extant literature. The study investigates the direct and indirect relationship between service quality and behavioral intention and probes into the mediating role of customers' perceived value and customers' satisfaction in the indirect relationship between service quality and behavioral intention. The findings suggest that service quality and behavioral intention relationship is mediated at multiple levels as their relationship passes through the junctions of customer perceived value and customer satisfaction.

Effect of Parent–Child Attachment on College Students’ Social Anxiety: A Moderated Mediation Model

2019 ◽  
Vol 123 (6) ◽  
pp. 2196-2214
Author(s):  
Yi Yu ◽  
Shen Liu ◽  
Minghua Song ◽  
Hang Fan ◽  
Lin Zhang
Keyword(s):  
Social Support ◽  
College Students ◽  
Social Anxiety ◽  
Mediation Process ◽  
Psychological Resilience ◽  
Online Social Support ◽  
Mediating Role ◽  
Child Attachment ◽  
Parent Child

This study investigated the relationship between parent–child attachment and social anxiety in college students, as well as the mediating role of psychological resilience and the moderating role of online social support. In total, 614 college students were recruited by the cluster sampling method. The results showed that (1) parent–child attachment was negatively correlated with college students’ social anxiety and positively correlated with their psychological resilience, (2) psychological resilience played a mediating role between parent–child attachment and college students’ social anxiety, and (3) online social support regulated the first half and second half of the mediation process in which parent–child attachment affected college students’ social anxiety through psychological resilience. These findings revealed the mechanism of parent–child attachment affecting social anxiety, which had important theoretical and empirical value for enhancing the strength of college students’ psychological resilience and alleviating social anxiety.

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