scholarly journals A Study on the Impact of Food Industry Marketing Communication Activities on Menu, Selection Criteris and Customer Satisfaction - Focusing on the Moderating Effect of Menu Selection Criteria -

2016 ◽  
Vol 22 (4) ◽  
pp. 277-287
Author(s):  
kim seong soo ◽  
김찬우
Keyword(s):  
Customer Satisfaction ◽  
Selection Criteria ◽  
Food Industry ◽  
Moderating Effect ◽  
Marketing Communication ◽  
Menu Selection ◽  
The Impact

scholarly journals The Impact of Service Delivery System Process and Moderating Effect of Perceived Value in Internet Banking Adoption

2020 ◽  
Vol 24 ◽  
Author(s):  
Rajiv Kumar ◽  
Amit Sachan ◽  
Ritu Kumar
Keyword(s):  
Customer Satisfaction ◽  
Service Delivery ◽  
Perceived Value ◽  
Internet Banking ◽  
Moderating Effect ◽  
Mediating Effect ◽  
Behavioural Intention ◽  
Service Delivery System ◽  
The Impact ◽  
The Relationship

This study identifies the impact of Internet banking service delivery system (IBSDS) process on consumer behaviour; the mediating effect of customer satisfaction on the relationship between IBSDS process and behavioural intention; and the moderating effect of the customer’s perceived value. The study uses a quantitative method using the data collected from 416 respondents. Mediated regression is used to examine the mediating effect of customer satisfaction. SPSS Process v2.16.3 is employed to analyse the moderating effect of the perceived value. The results indicate that IBSDS process impacts customer satisfaction and behavioural intention. Further, customer satisfaction plays a partial mediating role between the association of IBSDS process and behavioural intention. This study provides evidence that the technological capabilities embedded in the bank website processes are an important factor in determining customer satisfaction and ultimately behavioural intention. The study also reveals that perceived value moderates the relationship between IBSDS process and customer satisfaction, and between customer satisfaction, and, behavioural intention. It also adds to the existing knowledge on the adoption of Internet banking literature. Academicians and information systems researchers may use these findings for further research. Financial service providers or related agencies may consider the attributes of the IBSDS process (e.g., navigation, searching, transacting, etc.) while designing their Internet banking services to provide enhanced customer experiences. The paper also highlights the research limitations and scope for future research.

scholarly journals Antecedents Of Customer Loyalty In The Retailing Sector: The Impact Of Switching Costs

2015 ◽  
Vol 31 (2) ◽  
pp. 371 ◽  
Author(s):  
Valentina Stan
Keyword(s):  
Customer Satisfaction ◽  
Conceptual Framework ◽  
Customer Loyalty ◽  
Switching Costs ◽  
Perceived Value ◽  
Moderating Effect ◽  
Store Image ◽  
Strong Impact ◽  
The Impact ◽  
The Relationship

<p class="default">The objective of this work is to propose and test a conceptual framework that considers customer satisfaction, store image, perceived value and switching costs as antecedents of customer loyalty. In addition, we examine the moderating effect of switching costs in the relationship between loyalty and its antecedents. While customer satisfaction, store image and perceived value are important determinants of loyalty, switching costs have the same strong impact on customer loyalty as satisfaction. The findings prove that switching costs have a moderating effect on the relationship between store image and loyalty, as well as between perceived value and loyalty.</p>

Empirical Analysis of Marketing Communication of Selective Government Banks of Bhopal City

2021 ◽  
Vol 9 (VII) ◽  
pp. 933-941
Author(s):  
Dr. A. K. Singh
Keyword(s):  
Customer Satisfaction ◽  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sales Promotion ◽  
Marketing Communication ◽  
Public Sector Banks ◽  
Correlation And Regression Analysis ◽  
Fast Pace ◽  
The Impact

With the quickly changing business scene, banks are tested to discover better approaches for restructure their upper edge in this dynamic world. Clients have turned out to be resistant to a large number of items and administrations as development in the monetary division is developing at a fast pace. Thinking about these conditions, promoting correspondences, and all the more significantly, coordinated showcasing interchanges turns into the center of business and the general financial methodology. The benefit of showcasing interchanges to the financial division is verifiable. With their broad correspondence skill, marketing communication help banks to construct a solid corporate personality which shapes the corporate/brand picture. The paper focuses on analysing factors responsible for marketing communication in public sector banks against customer satisfaction using factor analysis, correlation and regression analysis. The study entails the impact and relations of customer satisfaction against the marketing communication variables namely, Advertising, Sales promotion, Personal selling, Direct marketing and Publicity and Public relations.

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