scholarly journals PERSONAL NORM AND PRO-ENVIRONMENTAL CONSUMER BEHAVIOR: AN APPLICATION OF NORM ACTIVATION THEORY

2021 ◽  
Vol 13 (1) ◽  
Author(s):  
Budi Setiawan ◽  
Adi Zakaria Afiff ◽  
Ignatius Heruwasto
Keyword(s):  
Consumer Behavior ◽  
Activation Theory ◽  
Norm Activation Theory ◽  
Personal Norm

scholarly journals BEHAVIOURAL MODEL FOR DECISION-MAKERS’ INTENTION TO ADOPT GREEN INFORMATION TECHNOLOGY IN NIGERIAN MANUFACTURING INDUSTRIES

2020 ◽  
Vol 2 (2) ◽  
pp. 166-171
Author(s):  
Abba Kyari Buba ◽  
Othman Bin Ibrahim
Keyword(s):  
Structural Equation ◽  
Decision Makers ◽  
Manufacturing Industries ◽  
Green It ◽  
Intention To Adopt ◽  
Equation Modelling ◽  
Activation Theory ◽  
Norm Activation Theory ◽  
Data Validity ◽  
Green Information Technology

Environmental degradation has become a critical concern around the world. This study will investigate the influence of managers’ behavior in decision making regarding intention to adopt Green IT. The research will integrate the Theory of Planned Behaviour (TPB) and the Norm Activation Theory (NAT) to the explore factors that affect decision-makers’ intention to adopt Green IT in Nigerian Manufacturing Industries. In this study, quantitative approach will be employed in collecting data through a survey. By employing a non-random sampling, a survey will be conducted among decision makers. Partial Least Squares Structural Equation modelling (PLS-SEM) method will test consistency, reliability and data validity.  The outcome of this research could be significant in helping decision makers to adopt Green IT successfully.

scholarly journals Observing pro-environmental behavior based on consumer attitudes and norms

2019 ◽  
Vol 2 (2) ◽  
pp. 76
Author(s):  
Jati Waskito ◽  
I Imronudin ◽  
C Chuzaimah
Keyword(s):  
Consumer Behavior ◽  
Social Norm ◽  
Environmental Behavior ◽  
Measurement Model ◽  
Psychological Aspects ◽  
Green Product ◽  
Actual Behavior ◽  
Affective Attitude ◽  
Personal Norm ◽  
Cognitive Attitude

This study aims to investigate the differences in underlying psychological aspects regarding pro-environmental  behavior between two distinct consumer groups: green product  and non-green product consumers. Psychological aspects investigated includes cognitive attitude, affective attitude, social norm, and behavioral intention. Using survey, a total of 276 responses from Solo, Jogyakarta, and Semarang are succesfully collected. Confirmatory factor analysis was conducted to check the measurement model, while a multiple regression and MANOVA were performed to examine the proposed hypothesis. Compared to non-green product consumers, green product consumers exhibited significantly higher levels of cognitive attitude, affective attitude, social norm, personal norm, and green consumer behavior. Also cognitive, affective attitude, and personal norm predicted green consumer behavior. The limitations of this study include the self-reporting questionnare and the measurmenet of consumers’ recycling intention rather than their actual behavior.

scholarly journals Pro-Environmental Consumer Behavior: A Critical Review of Literature

2019 ◽  
Vol 15 (1) ◽  
pp. 1 ◽  
Author(s):  
Owino Odhiambo Joseph
Keyword(s):  
Critical Review ◽  
Sustainable Consumption ◽  
High Price ◽  
Consumer Attitude ◽  
Review Of Literature ◽  
Extrinsic Factors ◽  
Environmental Behaviour ◽  
Activation Theory ◽  
Norm Activation Theory ◽  
Environmental Behaviours

The damage to the environment caused by commercial activities and consumption behaviours has become a reason for concern in recent times. Sustainable consumption and drivers behind it was the main objective of the study. The study is a critical review of literature on pro-environmental behaviours with focus on theory, behavioural drivers and inhibitors. The review covered conceptual and empirical papers selected from peer reviewed articles with high citation index. Behaviour change theories including theory of reasoned action, theory of planned behaviour, norm activation theory and goal framing theory were reviewed. In light of theory, attitude, behavioural intention and perceived consequences are the major variables that cause pro-environmental behaviour. Nevertheless, norm activation theory fails to explain behaviour where people are in denial of responsibility for the consequences of their consumption. The study established that pro-environmental behaviour is caused by both intrinsic and extrinsic factors. Intrinsic factors include environmental awareness and knowledge, attitude, consumer age, education, and concern for the environment. Extrinsic factors including income, social network and culture bridge the gap between attitude and pro-environmental behaviour. Perceived high price and lack of trust for green products were the major barriers to sustainable consumption behaviours. The study concludes that interaction between consumer attitude and favourable contextual factors lead to pro-environmental behaviours.

Sign in / Sign up

Export Citation Format

Share Document