scholarly journals Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand

2014 ◽  
Vol 6 (1) ◽  
Author(s):  
Diana Sari ◽  
Brata Kusuma
Keyword(s):  
Purchase Intention ◽  
Luxury Brand ◽  
Brand Perception

scholarly journals Peranan Atribut Ekstrinsik Merek terhadap Minat Beli Konsumen Smartphone Blackberry

Telaah Bisnis ◽  
2016 ◽  
Vol 14 (2) ◽  
Author(s):  
Anas Hidayat ◽  
Lhia Dwi Agustin
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Country Of Origin ◽  
Equation Modeling ◽  
Brand Preference ◽  
Luxury Brand ◽  
Pocket Money ◽  
Economics Faculty ◽  
Brand Perception

 Abstract This research aims to examine the role of brand preference, luxury brand perception and country of origin in influencing consumers to buy Blackberry smarthphone, as well as to examine the role of country of origin in influencing luxury brand perception. The population of this research are students in economics faculty of Indonesia Islamic University, and the sample used is 250 respondent. This research was found that the most devotee of blackberry smartphone is women, with 53,6%, aged between 18-23 years old, with a pocket money between Rp1.000.000-Rp2.000.000 monthly and expenditure of Rp500.000-Rp1.499.999 monthly. By using Structural Equation Modeling, the results show that there are positive and significant impact on the country of origin to the purchase intention, positive and significant impact on the country of origin to luxury brand perception, positive and significant impact on the luxury brand perception to purchase intention and positive and significant impact on the brand preference to purchase intention of blackberry smartphone’s consumer in economics faculty of Indonesia Islamic University.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION FASHION LUXURY BRAND DALAM LINGKUNGAN MAHASISWI UNIVERSITAS KELAS ATAS DI JABODETABEK

2017 ◽  
Vol 11 (1) ◽  
Author(s):  
Muti Andarini ◽  
Pepey Riawati Kurnia
Keyword(s):  
College Student ◽  
Social Status ◽  
Purchase Intention ◽  
Luxury Brand ◽  
Need For Uniqueness

Munculnya era globalisasi menyebabkan perubahan dalam banyak hal salah satunya dalam dunia Fashion. Dengan adanya perkembangan fashion tersebut setiap manusia khususnya wanita telah berusaha untuk tidak ketinggalan mode dan tren yang ada, mulai dari anak-anak hingga dewasa sangat memperhatikan perkembangan fashion tersebut, dan sekarang perkembangan dunia fashion yang disebut mode ini telah mengalami jaman revolusi yang pesat di dunia. Indonesia merupakan salah satu Negara di Asia Tenggara yang mengalami peningkatan dalam pertumbuhan masyarakat kelas menengah keatas hal ini menyebabkan meningkatnya konsumsi fashion luxury brand. Melihat fenomena yang ada, pada penelitian ini menjelaskan faktor-faktor yang mempengaruhi Purchase Intention Fashion Luxury Brand Mahasiswi dalam Lingkungan Middle High College Student. Sebanyak 230 mahasiswi menjadi responden penelitian ini. Hasil analisis menunjukkan bahwa ada 6 faktor yang mempengaruhi Purchase Intention Fashion Luxury Brand yaitu Need for Uniqueness, Quality, Communication, Respect and Prestige, Social Status dan Satisfy A Desire.

...and they lived luxury ever after: storytelling as a driver for luxury brand perception and consumer behaviour

2018 ◽  
Vol 1 (4) ◽  
pp. 283
Author(s):  
Jan C.L. König ◽  
Janina Haase ◽  
Nadine Hennigs ◽  
Klaus Peter Wiedmann
Keyword(s):  
Consumer Behaviour ◽  
Luxury Brand ◽  
Brand Perception

scholarly journals Effects of luxury brand perceptions on brand attachment and purchase intention: A comparative analysis among consumers in China, Hong Kong and Taiwan

2018 ◽  
Vol 49 (1) ◽  
Author(s):  
Te-Hsing Ku ◽  
Tzu-Ling Lin
Keyword(s):  
Hong Kong ◽  
Social Influence ◽  
Purchase Intention ◽  
Brand Image ◽  
Group Analysis ◽  
Structural Relationship ◽  
Brand Attachment ◽  
Luxury Brand ◽  
Study Results ◽  
Individual Value

The purpose of this study was to investigate the relationship among luxury brand perceptions (i.e. individual value, social influence and luxury brand image), luxury brand attachment and luxury brand purchase intention. In addition, the study examines the influence of antecedents on brand attachment and purchase intention among consumers in China, Hong Kong and Taiwan (i.e. the Greater China region). Using an empirical research method, the effects of luxury perceptions on brand attachment and purchase intention are tested using the partial least squares (PLS) approach to structural equation modelling. Differences in the structural relationship among subsamples were also examined by multi-group analysis to achieve a better understanding of the characteristics of different markets, thus contributing to the marketing strategy knowledge. According to the study results, antecedents, including individual value, social influence and luxury brand image, significantly influence brand attachment and purchase intention. Furthermore, the group comparisons suggest that the three subsamples have different characteristics with respect to the structural relationship. In the China subsample, brand attachment is more likely to be influenced by social influence. In comparison, Hong Kong consumers are more rational, that is, brand attachment and purchase intention are strongly influenced by consumer’s perception of luxury brand image. Finally, the purchase intention of Taiwanese consumers mainly depends on the affection for the luxury brand.

scholarly journals Mass Prestige brands – the end of traditional luxury brand marketing?

2019 ◽  
pp. 187-198
Author(s):  
Joanna Pietrzak
Keyword(s):  
Model Fit ◽  
Luxury Brands ◽  
Luxury Brand ◽  
Value Perceptions ◽  
Brand Marketing ◽  
Brand Values ◽  
Goods Market ◽  
Perception Model ◽  
Brand Perception ◽  
Market Strategies

The luxury goods market is undergoing dramatic changes due to the fact that vast numbers of new consumers are gaining access to goods previously regarded as unobtainable. As a result, luxury is losing its elitist and exclusive character. The aim of this paper is to explore the changes in luxury brand marketing and to introduce the emergence of a new branding philosophy – Mass Prestige brands. The concept of Mass Prestige brands emerged as a response to luxury losing its elitist character, and it was intended to combine elements of luxury brand values perception with mass-market strategies. The key question of the discussion presented in this article is whether the values included in the luxury brand perception model fit Mass Prestige brand value perceptions, and if so, to what extent. Personal (“luxury for oneself”) and social (“luxury for others”) value dimensions of luxury brands were taken into consideration and confronted with the principles of Mass Prestige strategies. As a result, a modified version of the model was proposed that includes only the elements that are relevant to the buying motives of newly rich consumers seeking Mass Prestige brands.

Luxury consumption and the moderating role of attitude toward counterfeits: The case of an emerging market

2021 ◽  
Vol 47 (1) ◽  
pp. 41-55
Author(s):  
Fariborz Rahimnia ◽  
Nazanin Hosseini Arian
Keyword(s):  
Purchase Intention ◽  
Positive Attitude ◽  
Emerging Market ◽  
Economic Benefits ◽  
Equation Modeling ◽  
Luxury Brand ◽  
Value Perception ◽  
The Relationship ◽  
Moderating Role

The purpose of this research is to investigate the moderating role of positive attitude toward economic benefit of counterfeit products in the relationship between luxury value perception and purchase intention of luxury brands among Iranian consumers. Data were collected using questionnaires, which were completed by 386 customers at various shopping malls. Structural equation modeling was used to test the direct hypotheses in Amos v.18, and moderated regression analysis to test the moderating hypothesis in SPSS v.19. The results indicate that financial and social value are important drivers of luxury value perception in shaping the purchase intention of consumers, while functional value is not involved in this regard. Moreover, attitude toward counterfeits, as a moderator, reduces the positive effect of luxury value perception on purchase intention. This research provides important insights not only with regard to market entry decision-making but also to develop marketing strategies for positioning a luxury brand in an Asian emerging market. The findings could be potentially generalized to other developing countries in the Middle East with analogous socioeconomic and cultural circumstances. While several studies have been conducted regarding counterfeiting and luxury brand consumption, this is an initial investigation on the moderating role of positive attitude toward economic benefits of counterfeits in the relationship between luxury value perception and purchase intention in the context of an emerging market. This research facilitates further investigations in this regard.

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