PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUASAN PELANGGAN PENGGUNA SMARTPHONE MEREK XIAOMI DI FAKULTAS EKONOMI UNIVERSITAS KRISNADWIPAYANA

<em>This research aims to know influence of product quality and after sales service on customer satisfaction using Xiaomi smartphones. The population and sample of this study were students of the economics faculty of the Krisnadwipayana University class of 2017 with a total of 58 students. Research analysis method using simple regression analysis technique and simultaneous regression analysis. The hypothesis test using the F test and t test. The results of the study state that partially, product quality and after-sales service have a positive and significant effect on consumer satisfaction. Simultaneously, product quality and after-sales service have a positive and significant effect on consumer satisfaction.</em>

PENGARUH KUALITAS PRODUK, CITRA MEREK DAN WORD OF MOUTH TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN PADA MAHASISWA ESA UNGGUL PENGGUNA IPHONE

The purpose of this study was to determine the effect of product quality, brand image and word of mouth on repurchase interest through consumer satisfaction in Esa Unggul Student Iphone users. This type of research is quantitative research with causal associative research. The population in this study were 170 regular and parallel active students at Esa Unggul University, Faculty of Economics, Citra Raya, which were taken using the purposive sampling method. Data testing was carried out using the validity test, reliability test, and path analysis methods. Based on the results of the study, several conclusions can be drawn as follows: 1) Product Quality, Brand Image, Word of Mouth variables have a positive and significant effect on consumer satisfaction in students of the economics faculty of Esa Unggul University; 2) Variables of Product Quality, Brand Image, Word of Mouth, and Consumer Satisfaction have a positive and significant effect on repurchase interest in students of the economics faculty of Esa Unggul University; 3) Product Quality and Brand Image variables have a positive and significant influence on repurchase intention but consumer satisfaction does not mediate; and 4) Word of Mouth variable has a positive and significant effect on repurchase intention by mediating consumer satisfaction.

Faktor Niat Berwirausaha Pada Mahasiswa Fakultas Ekonomi Di Jakarta Barat

The purpose of this study was to determine the effect of entrepreneurship education, financial support on the entrepreneurial attitudes and entrepreneurial intentions from economics faculty students at private universities in West Jakarta. This study uses the Judgment sampling method. Research respondents were collected from 100 private university students who were previously distributed through an online questionnaire. Data analysis using SEM-PLS. In the results of research, education and financial support have an effect on entrepreneurial attitudes for entrepreneurship. Entrepreneurial attitude has an effect on entrepreneurial intentions. Tujuan penelitian ini adalah mengetahui adanya pengaruh dari pendidikan kewirausahaan, dukungan finansial kepada sikap kewirausahaan dan niat berwirausaha dari mahasiswa dan mahasiswi fakultas ekonomi pada perguruan tinggi swasta di Jakarta barat. Penelitian menggunakan metode Judgement sampling. Responden penelitian terkumpul dari 100 mahasiswa perguruan tinggi swasta yang sebelumnya disebarkan melalui kuisioner Online. Analisis data menggunakan SEM-PLS. Pada hasil penelitian pendidikan dan dukungan finansial berpengaruh pada sikap kewirausahaan untuk berwirausaha. Sikap kewirausahaan berpengaruh pada niat kewirausahaan.

Vocational Training Pedagogical Scientific Publications

The first issue of Vocational Training Pedagogical Scientific Publications (Szakképzés-Pedagógiai Tudományos Közlemények) edited by András Benedek has been published. Budapest University of Technology and Economics Faculty of Economic and Social Sciences Technological Pedagogy Department has a new initiative. The aim of publishing the new series of professional books is to give possibilities to authors to present research results that can raise other professionals’ interests, excite discussions or induce further research activities.

Leadership Style Analysis In Improving Employee Performance At University

The development of world life, in general, encourages people to move towards the era of globalization which increasingly demands an increase in the standard of order in various ways.This research is a descriptive study, with a qualitative approach, the data used are primary and secondary data, with interview, observation, and documentation data collection techniques, while the data analysis method uses descriptive analysis, because in this study the author describes the leadership style and employee performance at College.The results of the study indicate that the leadership style in the economics faculty at a university is a selling leadership style because in the economics faculty the task is very high and the relationship is also very high and the leadership always provides direction and explains the results of decisions. And also the leadership style at the Faculty of Economics because his leadership puts forward good relationships and high examples and very maximum and optimal tasks.Employee performance can be said to qualify as a good employee because the employee has been conducting in the accordance job description of each and they also work following the standards of quality, quantity, and time standards set by the faculty. However, in terms of working time discipline, more serious attention must still be needed. This can be seen in the data obtained by researchers.

The Effect Of Marketing Mix On Students Loyalty Towards Instant Noodles With The Brands of INDOMIE, SEDAP, and ABC With Moderated Variety Seeking

This research aims to know the effect of marketing mix on students loyalty of instant noodle with the brands of Indomie, Sedaap, and ABC which is moderated by variety seeking characteristics of consumers. This research was conducted in August-September 2010 at the Management Students Economic Faculty Sanata Dharma University Yogyakarta. Data were collected using questionnaire. The population of the research was Management Students of Economics Faculty, Sanata Dharma University Yogyakarta, from 2005-2008 batch who have consumed instant noodle of the brands of Indomie, Sedaap, and ABC. The sampling technique in this research is nonprobability accidental sampling. The samples were 100 respondents. The data analysis technique used were Multiple Linear Regression analysis and Regression Analysis with moderating effect. Results show that: 1) Marketing mix influences students loyalty. 2) Variety seeking characteristics moderates the influence of product on loyalty.

Pengaruh Literasi Keuangan dan Pengendalian Diri terhadap Perilaku Konsumtif Mahasiswa

This study aims to determine and analyze 1) the effect of financial literacy on the consumptive behavior of students of the Economics Faculty of Padang State University 2) the effect of self-control on the consumptive behavior of students of the Economics Faculty of Padang State University, and 3) the effect of financial literacy on self-control. This type of research is an inferential descriptive study. The sampling technique used in this study was proportional random sampling technique with a sample of 86 students. The data analysis technique used in this research is descriptive analysis and path analysis. The results showed that (1) financial literacy has a significant effect on the consumptive behavior of students of the Economics Faculty of Padang State University, (2) Self-control has a significant effect on the consumptive behavior of students in the Economics Faculty of Padang State University, and (3) Financial literacy has a significant effect on self-control of students in the Economics Faculty of State University field.Abstrak ditulis salam bahasa inggris, menggunakan jenis huruf Palatino Linotype 10 pt spasi satu, Max 200 kata.Keywords : financial literacy, self-control, consumptive behavior

PENGARUH PERSEPSI RISIKO, MANFAAT, DAN KEMUDAHAN PENGGUNAAN

This study aims to determine the effect of perceived risk, benefit and ease of use on purchasing decisions. This study uses four variables, namely risk, benefit and ease of use as independent variables, and purchasing decisions as the dependent variable. The population in this study were active students of the economics faculty at the Sarjanawiyata Tamansiswa Yogyakarta University who used the Shopee application, who were then sampled as many as 120 respondents. The sampling method using purposive sampling with data collection using a questionnaire. The results showed that the risks, benefits and ease of use simultaneously had a significant effect on online purchasing decisions at Shopee, risk had a significant negative effect on online purchasing decisions at Shopee, benefits had a significant negative effect on online purchasing decisions at Shopee, ease of use has a significant effect on online purchasing decisions at Shopee.