Correlations of Service Quality, Customer Satisfaction and Customer Loyalty, Switching Barriers, and Switching Intention at the Three Mobile Telecommunication Companies(SKT, KT, LG U+) : Focusing on the Twenties College Students

2017 ◽  
Vol 24 (4) ◽  
pp. 133-171
Author(s):  
Chan-Kwon Park ◽  
◽  
Yeong-Bok Seo
Keyword(s):  
College Students ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Mobile Telecommunication ◽  
Telecommunication Companies ◽  
Switching Barriers

scholarly journals Customer satisfaction and customer loyalty in Vietnamese mobile telecommunication industry

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Trinh Kim Hoa ◽  
Luu Thi Bich Ngoc
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Brand Image ◽  
Positive Impact ◽  
Telecommunication Industry ◽  
Mobile Telecommunication ◽  
Price Perception ◽  
The Impact ◽  
Mobile Telecom

This study was aimed at investigating three factors (service quality, brand image and price perception) and assessed the degree of the impact of each factor on customer satisfaction, especially the relationship between customer satisfaction and customer loyalty in Vietnamese mobile telecom sector where there have been the existence of the fierce competition, mature market and internationally integrated economy, ultimately struggling for market share and survival. The results indicated that each factor (service quality, brand image, price perception) has a positive impact on customer satisfaction at the different level as well as a significantly positive relationship between customer satisfaction and customer loyalty in mobile telecommunication industry in Vietnam. The results of this study are consistent with the findings and evidence in the extant literature. The study provides the important feedback from customers to mobile telecom suppliers. Research findings are expected to be marketing insights for Vietnamese mobile telecom managers so that they can develop the sound marketing strategies in today’s competitive and costly market.

scholarly journals The Impact of Customer satisfaction and Switching Barriers on Customer Loyalty in Pakistani Mobile Telecommunication Services

2012 ◽  
Vol 4 (4) ◽  
Author(s):  
Irshad Hussain Sarki ◽  
Sarwar M. Azhar ◽  
Dr. Niaz Ahmed Bhutto ◽  
Rafique Ahmed Khuhro ◽  
Imran Arshaad
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Mobile Telecommunication ◽  
Telecommunication Services ◽  
Switching Barriers ◽  
The Impact

scholarly journals Effect of Service Quality and Price Perception on Corporate Image, Customer Satisfaction and Customer Loyalty among Mobile Telecommunication Services Provider

2017 ◽  
Author(s):  
Bambang Hermawan ◽  
Salim Basalamah ◽  
Asdar Djamereng ◽  
Annas Plyriadi
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Corporate Image ◽  
Mobile Telecommunication ◽  
Mobile Telecommunications ◽  
Price Perception ◽  
Insignificant Effect ◽  
Telecommunications Services

This study aimed to analyze the effect of service quality and price to corporate, customer satisfaction and customer loyalty of mobile telecommunications services in the city of Makassar. Research conducted on customers of mobile telecommunications services by setting a sample of 225 respondents. Data were analyzed using Structural Equation Model (SEM) through Analysis of Moment Structures (AMOS) Ver. 21. The results showed that the quality of the service directly positive and significant effect on corporate image and customer satisfaction. Service quality has a positive and insignificant effect on customer loyalty. Price perception has a positive and significant effect on corporate image, customer satisfaction and customer loyalty. Corporate image has a positive and significant effect on customer satisfaction. Corporate image has a positive and insignificant effect on customer loyalty.

Factors affecting customer loyalty for mobile telecommunication industry

2016 ◽  
Vol 11 (3) ◽  
pp. 347-361 ◽  
Author(s):  
Ingy Shafei ◽  
Hazem Tabaa
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Service Providers ◽  
Mediating Effect ◽  
Telecommunication Industry ◽  
Consumer Loyalty ◽  
Content Type ◽  
Factors Affecting ◽  
Switching Barriers

Purpose This research works toward identifying the service quality constructs for the telecommunication industry, the extent they affect customer satisfaction, the perceived switching costs and their significance to the customer. The purpose of this paper is to examine the effect of customer satisfaction and switching barriers on customer loyalty as well as the mediating effect of the switching barriers on the customer satisfaction and loyalty link. Design/methodology/approach An empirical causal framework was developed and tested through qualitative and quantitative phases. In-depth interviews were performed with consumers and experts in the field as well a survey with consumers. The results were analyzed using Cronbach’s α, Pearson’s correlation and regression analysis techniques. Findings The results of the research showed that network quality, customer support and pricing structure are the main service quality constructs that affects the customer satisfaction, showing how the customer is more interested in the core services other than other benefits and value-added services. Originality/value The research presents a comprehensive framework enabling mobile service providers to understand the factors affecting consumer loyalty. In terms of practical implication; the telecommunications sector is changing radically and as the market is approaching its maturity, customer retention has become a critical issue in the success of the mobile telecommunications business. The findings of the research can aid practitioners in firms in focussing their efforts on areas that can build consumer loyalty and retention.

scholarly journals THE EFFECT OF SERVICE QUALITY AND SWITCHING BARRIERS ON CUSTOMER LOYALTY – A STUDY OF HOSPITALITY SERVICES

2011 ◽  
Vol 14 (2) ◽  
pp. 65-72
Author(s):  
Han Ho Ngoc Nguyen ◽  
Thanh Huynh Mai Pham ◽  
Thuy Ngoc Pham
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Physical Environment ◽  
Switching Barriers ◽  
Core Service ◽  
Service To Others ◽  
The Impact

Customer loyalty is the goal towards which many businesses, including tourist hotels place importance on. Loyalty does not only mean repurchasing, but also involves positive talk about the service to others. This paper models customer satisfaction as a mediating variable of service quality and customer loyalty. It investigates the effect of service quality on customer satisfaction and then the effect of customer sarisfaction on customer loyalty. The impact of switching barriers on customer loyalty is also investigated. The results show that there are two components of service quality affecting customer satisfaction, namely Core service (β = 0.406) and Physical environment (β = 0.254). The research also reveals that Customer satisfation (β = 0.688) and Switching barriers (β = 0.110) both have impacts on customer loyalty, in which customer satisfation plays the key role.

scholarly journals CUSTOMER SATISFACTION AND SWITCHING BARRIER AFFECT CUSTOMER LOYALTY OF PREPAID CARD USERS IN THE TELECOMMUNICATION SECTOR IN SAMARINDA

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Fey Fey Tanzil ◽  
Lorine Kalista Noor
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Rapid Development ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Mobile Telecommunication ◽  
Telecommunication Sector ◽  
Communication Services ◽  
Switching Barriers ◽  
Questionnaire Method

The development of technology and the high of globalization, bring change to many people in the world. The rapid development of information technology has made telecommunication necessary. Communication service operators, such as the Mobile Telecommunication Sector that serves cellular telecommunications networks, always try to provide the best service so that people feel satisfied and become loyal to these communication services. This study aims to detect and analyze the effects of customer satisfaction and switching barrier on customer loyalty. Quantitative models are used in this study. Quoting sample used is Purposive Sampling with total of 100 customers of prepaid mobile telecommunication in Samarinda. The pattern of data accumulation is by questionnaire method and data analysis method by multiple linear regression analysis. To determine customer loyalty (customer loyalty) can be measured by variable of customer satisfaction and switching barriers.

scholarly journals Leveraging Customers Loyalty in Telecommunication Industry: The Role of Service Quality and Customer Satisfaction a PLS Approach

2019 ◽  
Vol 3 (1) ◽  
pp. 1-10
Author(s):  
Ahmad Aliyu Palladan ◽  
Muhammad Adamu Ahmad
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Telecommunication Industry ◽  
Mobile Telecommunication ◽  
Quality Dimensions ◽  
Service Quality Dimensions ◽  
Customer's Loyalty ◽  
The Relationship

This study examines the moderating effect of customer satisfaction on the relationships between service quality dimensions and customer loyalty in mobile telecommunication industry in Nigeria. The study employed SmartPLS3 software for the analysis and hypotheses testing. The results of the study reveal that assurance, empathy, reliability and tangibility are positively related to customer’s loyalty. In addition, customer satisfaction had been found to moderate the relationship between customer loyalty and the five SERVQUAL dimensions with the exception of responsiveness and tangibility. Relationship between responsiveness and customer’s loyalty has been found to be negative. Finally, the study proposed some recommendations and implication for the study.   

Antecedents of customer loyalty in mobile telecommunication companies in Cameroon

2021 ◽  
pp. 026666692110476
Author(s):  
Mary Magdaline Enow Mbi Tarkang ◽  
Ruth N Yunji ◽  
Simplice Asongu ◽  
Uju Violet Alola
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Video Data ◽  
Telecommunication Networks ◽  
Marketing Theory ◽  
Mobile Telecommunication ◽  
Cross Sectional ◽  
Telecommunication Companies ◽  
Data Graphics ◽  
Mobile Telecom

The mobile telecommunication (telecom) sector has become the basic source of information nowadays, especially in Cameroon. It is used to transfer and deliver information through voice, video, data, graphics, and more at perpetually increasing speeds. The quality of mobile services does not only impact the attraction of new customers but also to maintain the existing ones. The study uses relationship marketing theory and a quantitative and cross-sectional method with 200 respondents. Information was obtained from users of MTN and Orange mobile telecommunication networks. The analyses were done using SPSS version 20. Tangibility, reliability, and assurance dimensions of staff service quality showed a positive relationship with customer loyalty in mobile telecom companies in Cameroon. The findings also highlight the influence of service quality dimensions on customer loyalty in the mobile telecom companies of the country.

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