scholarly journals The Influence of Scarcity Message Type and Message Framing on Impulse Buying Effect in Online Pice Discount Advertising: Focusing on the Moderating Effect of Need for Cognitive Closure

2013 ◽  
Vol 14 (4) ◽  
pp. 549-574 ◽  
Author(s):  
Jung Ok Jeon ◽  
Park Hyun Hee ◽  
이금
2014 ◽  
Vol 926-930 ◽  
pp. 4065-4068 ◽  
Author(s):  
Mei Hu ◽  
Xiang Bin Qin

The impulse buying is a special kind of irrational behavior; the impact factor has been research hotspot of scholars and the focus of companies. Based on the analysis of the phenomenon of impulse buying and the literature of impulse buying, we realize time pressure is the important influencing factor on impulse buying. In this paper, we study time pressure effects on impulse buying behavior, and the need for cognitive closure of intermediary role and regulation of demographic variables in promotion situation, on the basis of that we constructed the model of under time pressure effects on impulse buying in promotion situation. We expect this paper can promote the related theory research of impulse buying, and provide theory basis for merchants take reasonable promotion methods.


2017 ◽  
Vol 3 (4) ◽  
pp. 369-382 ◽  
Author(s):  
Ewa Szumowska ◽  
Paulina Szwed ◽  
Małgorzata Kossowska ◽  
Rex Wright

2018 ◽  
Vol 26 (4) ◽  
pp. 688
Author(s):  
LIU Zimin ◽  
SHI Kan ◽  
WAN Jin ◽  
CHEN Chen

2009 ◽  
pp. 7-30
Author(s):  
Andrea Bobbio ◽  
Anna Maria Manganelli ◽  
Valentina Filippini

- The aim of the study is to propose the Italian version of the multifactor resistance to change scale (RTC) developed by Oreg (2003), and to examine its psychometric properties. The research was conducted via self-administered questionnaires on a group of 324 adults, men and women, currently employed. Correlations were computed between RTC and measures of personality factors (Big Five), sensation seeking, need for cognitive closure, emotional control, cognitive abilities, and political orientation. Then, the correlation between RTC and social desirability was computed. Moreover, differences in RTC scores between sub-groups with a different amount of change experiences were analysed. Finally, via multiple regression analysis, the best predictors of RTC were identified. RTC factorial structure, made up of four first-order factors and a single second-order factor, was supported by confirmatory factor analysis results. The internal consistency was also acceptable. RTC measure was negatively correlated with extraversion, agreeableness, emotional stability and openness (Big Five), sensation seeking, and emotional control. The correlation between RTC and need for cognitive closure was high and positive. The correlation between RTC and social desirability was week and negative, and no correlations at all resulted between RTC, cognitive ability and political orientation. Participants with a high number of change experiences had a lower RTC scores when compared with those with a low number of change experiences. Finally, need for cognitive closure was the most important predictor of resistance to change score.


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