THE ECONOMICS OF INTERNATIONAL STRATEGIC ALLIANCE (ISA): AN ASSESSMENT OF TRANSACTION COST ECONOMICS AND ALLIANCE OUTCOMES
Keyword(s):
One way to achieve successful functioning of strategic alliance is to ensure that partner firms are satisfied. The main task of this research is to measure the interrelationship and correlations between strategic alliance motivations, transaction cost economics, and its strategic alliance outcomes. The main goal is to identify the key factors that influence the economics of strategic alliance. Four hypotheses were tested. The data was assessed using different statistical methods. The positive outcomes significantly outweigh the negative ones.
2006 ◽
Vol 17
(1)
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pp. 23-37
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2007 ◽
Vol 158
(12)
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pp. 406-416
1994 ◽
Vol 68
(1)
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pp. 7-26
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Keyword(s):