METHODS OF REPRESENTING ECOLOGICAL CONSCIOUSNESS AMONG YOUNG PEOPLE IN THE MODERN MEDIA ENVIRONMENT OF RUSSIA AND ABROAD

Author(s):  
Nina Guslyakova ◽  
Alla Guslyakova
Bibliosphere ◽  
2020 ◽  
pp. 56-63
Author(s):  
V. Yu. Bal

The article discusses modern audioformats – audiobook, audio series and audio podcast. Now these formats have gained great popularity and demand, considerable market weight with their own segment, the growth of which experts note. The research material is audio products of the modern market, which reflect the trends in the development of audio literature in the current media environment. The scientific novelty of the work consists in the consideration of an audiobook, an audio series and an audio podcast in the context of a new stage in the development of audio culture. The problem of popularity of the studied audio products is considered in direct dependence on audio reading. It is understood as a modern modification of auditory reading, as a reader’s practice due to the qualitative changes in the material and technical base for creating audio records, for their copying and use. The analysis of audio formats in the informational, sociocultural and cognitive aspect of the modern media consumption allows the determination new editorial approaches to the work with audio texts. Conclusions are as follows: one can observe the tendency to transit from voicing printed texts to creating texts specially for voicing; there is a reduction in the novel form, stories become popular; the editing of audio books and audio series requires support from sound design principles; the editorial and director’s task on preparing podcasts is associated with the compositional alignment of several voices of storytellers, forming a single ideological and thematic field.


2019 ◽  
Vol 34 (5) ◽  
pp. 535-551 ◽  
Author(s):  
Kim Andersen ◽  
Morten Skovsgaard ◽  
Rasmus T. Pedersen

In today’s high-choice media environments, newscasts increasingly compete for viewers against multiple entertainment options. This development has led to concerns over the demise of inadvertent news audiences, which is especially problematic for public service broadcasters who have an obligation to provide news to all segments of the population. However, this study demonstrates how entertainment shows can be used to create a favourable opportunity structure that generates substantial inadvertent news audiences. Using Danish TV meter data from 2008 to 2016, we show that scheduling the music talent show The X Factor before and after the newscast on the main public service channel increased news audiences dramatically. These ‘grab’ and ‘wrap’ effects of entertainment were particularly strong among young people and people with low news interest, and the effects became even stronger over time. Consequently, entertainment shows, indirectly, play a positive democratic role, by increasing the viewership of newscasts.


2020 ◽  
pp. 11-21
Author(s):  
Aleksander V. Zemlyanskiy

The article analyzes the current state of media in its various aspects: communicative, economic, functional, informative and others. Modern media reality is fixed on the basis of data from leading domestic and foreign media analysts and media groups and is considered in the context of the processes occurring in business, politics and society. Among the factors influencing the state of modern media, the following are considered: a decrease in the number of local news and demand for news of an international scale; pressure on journalists from politicians, businessmen, famous cultural and sports figures; changes in the ratio of demand for entertainment and news content; various ways of monetizing content used by modern media and media groups, as well as the audience’s reaction to these methods; implementation of the latest technologies in the processes of creating and promoting media. The article also considers the effects of various factors on the modern media environment. Based on the study of these data, the article provides forecasts of future media development trends. The situation with the coronavirus pandemic, its role in the news agenda, and the impact on content producers and the audience are considered as a separate factor of influence on the media environment.


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