scholarly journals ART BOOK AS A PART OF VISUAL PARADIGM OF MODERN MEDIA ENVIRONMENT

Author(s):  
N. M. Shulska ◽  
O. V. Koshelyuk ◽  
M. A. Rozhilo
Bibliosphere ◽  
2020 ◽  
pp. 56-63
Author(s):  
V. Yu. Bal

The article discusses modern audioformats – audiobook, audio series and audio podcast. Now these formats have gained great popularity and demand, considerable market weight with their own segment, the growth of which experts note. The research material is audio products of the modern market, which reflect the trends in the development of audio literature in the current media environment. The scientific novelty of the work consists in the consideration of an audiobook, an audio series and an audio podcast in the context of a new stage in the development of audio culture. The problem of popularity of the studied audio products is considered in direct dependence on audio reading. It is understood as a modern modification of auditory reading, as a reader’s practice due to the qualitative changes in the material and technical base for creating audio records, for their copying and use. The analysis of audio formats in the informational, sociocultural and cognitive aspect of the modern media consumption allows the determination new editorial approaches to the work with audio texts. Conclusions are as follows: one can observe the tendency to transit from voicing printed texts to creating texts specially for voicing; there is a reduction in the novel form, stories become popular; the editing of audio books and audio series requires support from sound design principles; the editorial and director’s task on preparing podcasts is associated with the compositional alignment of several voices of storytellers, forming a single ideological and thematic field.


2020 ◽  
pp. 11-21
Author(s):  
Aleksander V. Zemlyanskiy

The article analyzes the current state of media in its various aspects: communicative, economic, functional, informative and others. Modern media reality is fixed on the basis of data from leading domestic and foreign media analysts and media groups and is considered in the context of the processes occurring in business, politics and society. Among the factors influencing the state of modern media, the following are considered: a decrease in the number of local news and demand for news of an international scale; pressure on journalists from politicians, businessmen, famous cultural and sports figures; changes in the ratio of demand for entertainment and news content; various ways of monetizing content used by modern media and media groups, as well as the audience’s reaction to these methods; implementation of the latest technologies in the processes of creating and promoting media. The article also considers the effects of various factors on the modern media environment. Based on the study of these data, the article provides forecasts of future media development trends. The situation with the coronavirus pandemic, its role in the news agenda, and the impact on content producers and the audience are considered as a separate factor of influence on the media environment.


Author(s):  
George C. Edwards

This chapter examines how the president harnesses the technological advances of new forms of media to reach and potentially mobilize supporters. The White House has embraced the latest technology to take its case to the people. At its core, the new modes of communication offer an opportunity to bypass the press and communicate directly with the public. The chapter first considers the fragmentation of the modern media environment before discussing the potential for the president to exploit the new media to signal likely supporters and reinforce their predispositions to back his initiatives. In particular, it cites Barack Obama’s use of the Internet, and more specifically social media sites like Facebook, Twitter, YouTube, and Flickr, as well as his mobilization of supporters via Organizing for America and Organizing for Action. It also evaluates some of the challenges the new communications environment presents for the White House and the president.


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