BRAND CAPITAL IN HIGHER EDUCATION: THE EXTERNAL CUSTOMER, PUBLIC VERSUS PRIVATE

2016 ◽  
Author(s):  
Javier Casanoves-Boix ◽  
Inés Küster-Boluda ◽  
Natalia Vila-Lopez
Keyword(s):  
Higher Education ◽  
External Customer ◽  
Brand Capital ◽  
Public Versus Private

scholarly journals Student Affairs and Hurricane Katrina: Contextual Perspectives from Five Institutions of Higher Education in New Orleans

NASPA Journal ◽  
2007 ◽  
Vol 44 (1) ◽  
Author(s):  
Susan K Gardner ◽  
Kristy Miller ◽  
Marco J Barker ◽  
Jennifer Loftin ◽  
Marla Erwin ◽  
...  
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
Student Affairs ◽  
Hurricane Katrina ◽  
New Orleans ◽  
Institutions Of Higher Education ◽  
Policy Practice ◽  
Before And After ◽  
Institutional Contexts ◽  
Public Versus Private

Fifteen student affairs administrators from five institutions of higher education in New Orleans were interviewed regarding their experiences immediately before and after Hurricane Katrina and how the crisis affected their work. Participants were chosen for their diversity among racial, gender, and institutional contexts. Analyses of the interviews resulted in four themes that describe the differences between how public versus private institutional cultures affected these administrators’ responses and the decision making that occurred in the wake of the storm. These themes include (a) decision making, (b) communication, (c) resources and limitations, and (d) student affairs status. Implications for policy, practice, and research are included.

Satisfaction of Internal Customer in Higher Education- A Case Study of Jharkhand

2015 ◽  
Vol 3 (1) ◽  
Author(s):  
Praveen Srivastava
Keyword(s):  
Higher Education ◽  
Work Life ◽  
Work Life Balance ◽  
Satisfaction With Life Scale ◽  
Scale Model ◽  
Satisfaction Level ◽  
Life Balance ◽  
Internal Customer ◽  
Internal Customers ◽  
External Customer

Academician can be considered as internal customers of any educational institute and students can be considered as their external customers. Higher satisfaction level of internal customer will in turn result in higher satisfaction of external customer. This higher satisfied external customer are students with better understanding and broader vision. Alternatively, unsatisfied internal customer means academician who are not satisfied with their profession or life. Hence, the teaching-learning process will be hampered as an unsatisfied academician will fail to give his/her 100 percent in the process. Satisfaction can be achieved, if the academician have a better work-life balance. Work-life balance can be defined as satisfaction and good functioning at work and at home with a minimum role conflict. On this backdrop, the present research paper is an attempt to find satisfaction level of internal customer in higher education i.e. academician in Jharkhand with the help of Satisfaction with life scale model of Diener, Emmons, Larsen & Griffon (1985).

Representation in 21st Century Online Higher Education

2020 ◽  
pp. 165-183
Author(s):  
Maggie Broderick
Keyword(s):  
Higher Education ◽  
Online Learning ◽  
Minority Students ◽  
21St Century ◽  
Potential Benefit ◽  
Representation Of Women ◽  
Playing Field ◽  
Online Higher Education ◽  
Public Versus Private ◽  
The University

This chapter examines representation of women and minorities in 21st century higher education with regard to how the online learning culture serves diverse students. Over the past two decades, faculty and student representation by women and minorities has increased, while online learning has also grown exponentially, becoming almost ubiquitous in its reach and scope. Even with differences across institutions (public versus private, size of the university, and populations served), the online learning environment has a seemingly agreed-upon set of rules, standards, and practices. Arguably, online learning has a distinct culture, which can thus be viewed through the lens of Vygotskyian sociocultural theory. While online learning may have some perceived downsides, a potential benefit is that the nature of the technology and the agreed-upon culture of 21st century online learning across institutions may serve to mask and inhibit implicit bias and thus level the playing field for women and minority students and faculty in higher education.

scholarly journals 90 YEARS – HISTORICAL FORMATION OF BRAND CAPITAL OF KYIV NATIONAL UNIVERSITY OF TECHNOLOGIES AND DESIGN (KNUTD)

Management ◽  
2020 ◽  
Vol 31 (1) ◽  
pp. 9-24
Author(s):  
Ivan M. Gryshchenko
Keyword(s):  
Higher Education ◽  
Comparative Analysis ◽  
Marketing Research ◽  
Global Market ◽  
Research Field ◽  
Special Importance ◽  
Subsequent Formation ◽  
Brand Capital ◽  
The University ◽  
University Brand

Introduction. The modern higher education market is highly competitive. Universities compete for budget seats, for applicants, for attracting and retaining highly qualified personnel, for attracting additional funds from various sources. Universities are interested in finding additional competitive advantages in the form of brand capital of the university.Research hypothesis. The image of the national system of education acquires a special importance for building the university brand, which is important to take into account when positioning the university brand on the global market of educational services. The conceptual basis of the university brand is its mission, which absorbs the values shared by the university staff and transmitted to external audiences.Purpose of this article: to offer methodological tools for forming brand capital of an innovative university.Research methods: comparative analysis, ratings, graphical, tabular and specific methods of marketing comparative analysis, rating, tabular, graphical, specific methods of marketing research: field (target audience surveys) and desk surveys.Results: The process of formation and subsequent formation of brand capital of KNUTD was analyzed. The concepts of competition and competitiveness, brand capital and branding within higher education are compared. The degree of possible influence of brand on the level of competitiveness of the university and the graduate within the framework of further employment is considered. The evaluation of international and Ukrainian ratings is given, which allows to draw a conclusion about the importance of using brand capital of the university in the educational sphere.Conclusions. The proposed modified model of evaluation and promotion of brand capital allows to increase the efficiency of the university activities.

scholarly journals Kajian Kualitas Pelayanan Menuju Peningkatan Kepuasan Pelanggan Eksternal Fakultas Pertanian Universitas Mataram

2021 ◽  
pp. 126-140
Author(s):  
Tajidan Tajidan ◽  
Anwar Anwar ◽  
Hery Haryanto ◽  
Bambang Dipokusumo
Keyword(s):  
Higher Education ◽  
Statistical Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Rank Correlation ◽  
Good Position ◽  
Observation Methods ◽  
External Customer ◽  
Cooperation Partners

The purpose of this study was to measure the service quality of the implementing unit of higher education institutions, to measure the level of external customer satisfaction, and to analyze the relationship between service quality and external customer satisfaction levels. To achieve these objectives, research was carried out by combining observation methods, distributing questionnaires to 200 external customers, focus group discussions, and public consultations. As the unit of analysis in this study, external customers consist of parents of students, alumni, graduate users, and cooperation partners. The collected data were analyzed using descriptive statistical analysis, and non-parametric statistical analysis, namely Spearman rank correlation. The results showed: the service quality of higher education implementing units is identical to the level of satisfaction of external customers; achievement of the level of external customer satisfaction is from good to very good; external customer satisfaction of alumni and graduate users is in a good position, while external customers of students' parents and cooperation partners are in a very good position. 

scholarly journals ¿Por qué las instituciones de educación superior deben apostar por la marca?

2018 ◽  
Vol 37 (1) ◽  
pp. 111-127 ◽  
Author(s):  
Javier Casanoves Boix ◽  
Inés Küster Boluda ◽  
Natalia Vila López
Keyword(s):  
Higher Education ◽  
Empirical Study ◽  
Brand Loyalty ◽  
Brand Image ◽  
Education Sector ◽  
Brand Awareness ◽  
Educación Superior ◽  
Educacion Superior ◽  
Brand Capital

A través de la presente investigación se pretende analizar el papel del capital de marca en el sector educativo. Para tal fin, se analizan las principales aportaciones de la literatura al estudio del capital de marca y su aplicación en el sector educativo, identificando qué variables determinan el mismo en la educación superior. Una vez establecido el modelo de capital de marca susceptible de aplicación en el sector educativo, se lleva a cabo un estudio empírico contando con una muestra cuantitativa de 2.239 respuestas válidas procedentes de distintos agentes universitarios implicados. Los resultados obtenidos muestran la repercusión del capital de marca en lo relativo a las variables que lo determinan, siendo: notoriedad de marca, imagen de marca, calidad percibida de marca y lealtad de marca. This research was carried out to examine the role of brand capital in higher education. For this purpose, the main contributions of the literature related to the study of brand capital and its application in the educational sector were analyzed, identifying which variables determine brand capital in the higher education sector. Once the susceptible brand capital in the higher education sector was established, an empirical study was carried out using a valid sample of 2,239 responses from different university agents involved. The results obtained show the repercussion of the brand capital relative to the determining variables, which are: brand awareness, brand image, perceived quality and brand loyalty.

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