Topicality. In today's socio-economic development, companies are finding the way to find new ways to increase their competitiveness. Also, in view of the global development trends and the latest documents, the socio-economic elements are becoming more and more relevant, which give a new experience to the person and provide an increase in quality of life parameters. Formation of modern trends and the transition to a new type of management, characterized by the increasing importance for a person to gain a special impression (experience) in the acquisition of a particular product or service, through the use of material or intangible production. Price competition changes weight, because a person is ready to spend big money to gain special experience, incl. from natural diversity. Therefore, the economy of impressions / experience, which is focused on consumer sensations and reflects the latest processes and phenomena of the post-industrial stage of development of society, is becoming increasingly relevant.
Aim and tasks. The purpose of the article is to determine the theoretical basis for shaping the situation of the experience economy in light of the world trends and goals of the Millennium Development, defined in international documents.
Research results. Taking into account the current trends of world development, the experience economy should become a component of inclusive growth on the basis of harmonization of interaction between society and the natural environment, social inclusion. Such guidelines can also be noted as key in the document Basic Principles of State Environmental Policy of Ukraine until 2030. At present, there is a mismatch between state legislative documents and regional development strategies. There is no clear detail of actions at the level of regional development plans. Thus it is necessary to distinguish priority directions of development of the economy of impressions in the structure of development of territories taking into account its functional features (recreational tourism, industrial, agricultural) and introduction of ecosystem approach for all directions of socio-economic development. To this end, it is necessary to highlight the basic principles of the economy of experience, taking into account the basic principles of sustainable development adopted at the UN Conference on Environment and Development.Conclusion. The study identified the origins and prerequisites of forming an impression economy. The author defined the essence of the notion of impression as a component of the impression economy, investigated existing approaches to determining the category of impression economy, analyzed the global trends in the development of the economy in terms of impressions, substantiated the use of natural resources to obtain positive impressions and improve quality of life. According to the authors, modeling the preconditions for the development of the economy of impressions can be understood as ensuring the health and socio-aesthetic development of man, the inclusion of society, the introduction of ecosystem approach that will promote inclusive growth and conservation of its natural resource potential. All kinds of natural resources (mineral, climatic, aquatic, land, forest, recreational, etc.) have a direct influence on forming an impression in the process of consuming the service and in the perception of the quality of life of a person. Therefore, it can be stated that natural resources are an essential component of the impression economy.
THEORETICAL PRINCIPLES OF FORMATION OF EXPERIENCE ECONOMY IN THE CONTEXT OF GENERAL GROWTH
